Health and wellness brands found product launches in the U.S. challenging during the best of times. To introduce new products to American consumers, domestic and international companies needed expertise in logistics, sales, and FDA approval to sell their brands in the United States. And they needed an effective marketing plan. The companies, especially the overseas […]
The U.S. retail market is poised for remarkable growth in 2025, presenting a prime opportunity for international brands seeking to expand their footprint in the world’s largest consumer market. Mitch Gould, Founder and CEO of Nutritional Products International (NPI), emphasizes the critical timing for overseas companies to capitalize on this momentum through NPI’s streamlined approach […]
Mitch Gould, founder and CEO of Nutritional Products International, is celebrating more than 35 years of successful retail distribution. Gould has been more commonly known as a global marketing guru. He began his career selling consumer products to Home Depot, Lowe’s, Costco, Menards, Walgreens, CVS, Target, GNC, and other big box home center chains into […]
As the 2024 holiday season charges ahead with record-breaking sales, Nutritional Products International (NPI) Founder and CEO Mitch Gould says the numbers reveal a golden opportunity for emerging brands seeking to capitalize on this year’s unprecedented online shopping boom. According to Adobe Analytics, consumers spent an impressive $77.4 billion online between November 1 and November 24—a […]
The dietary supplement industry is energized following the nomination of Robert F. Kennedy Jr. as Secretary of the U.S. Department of Health and Human Services (HHS) by President-elect Donald Trump. While the nomination is expected to face intense scrutiny during Senate confirmation hearings, the possibility of RFK Jr. leading HHS offers a glimmer of hope […]
Nutritional Products International (NPI) and InHealth Media (IHM), led by CEO Mitch Gould, are proud to announce the launch of an innovative national TV campaign that seamlessly connects viewers with leading e-commerce platforms like Amazon and Walmart.com. This groundbreaking initiative integrates product tags directly into America’s top-rated television shows, enabling consumers to make instant purchases […]
Mitch Gould, Founder and CEO of Nutritional Products International (NPI), wishes everyone a joyful and gratitude-filled Thanksgiving holiday. As families and friends come together to celebrate, Gould and the NPI team reflect on the blessings of the past year and look forward to continuing their mission of bringing innovative health and wellness products to consumers […]
Nutritional Products International (NPI), led by industry trailblazer Mitch Gould, is transforming how global brands import, distribute, and promote their products in the U.S. market. The company’s proprietary “Evolution of Distribution” model simplifies market entry, saving brands time, resources, and effort. With decades of experience in retail distribution, Gould developed the “Evolution of Distribution” to […]
Mitch Gould, the visionary founder and CEO of Nutritional Products International (NPI), is redefining the retail landscape with his groundbreaking “Evolution of Distribution” model. This innovative approach streamlines the way international brands import, distribute, and promote their products in the competitive U.S. market. Gould’s “Evolution of Distribution” strategy combines decades of industry expertise with cutting-edge […]
With Black Friday around the corner and Infobip forecasting a 7% increase in online sales this year, international brands have a prime opportunity to enter the U.S. market and capture a portion of the holiday sales boom. According to the forecast, Black Friday sales grew from $9.1 billion in 2022 to $9.8 billion in 2023, […]