Mitch Gould and Nutritional Products International: U.S. Economy in ‘Solid Shape’ Per Fed Chairman

In a recent statement, Federal Reserve Chair Jerome Powell expressed confidence in the U.S. economy, stating that it remains in “solid shape” with the Federal Reserve committed to maintaining its stability. As the Fed continues to make strategic adjustments to bring down inflation without significantly increasing unemployment, businesses across various sectors, including health and wellness, are navigating this evolving economic landscape with cautious optimism.

For health and wellness brands, particularly those aiming to break into the U.S. market, the challenges of launching new products in even the best economic conditions have often been daunting. From regulatory hurdles to logistical complexities, the U.S. market presents a unique set of obstacles for domestic and international companies alike.

However, companies are finding success with the right guidance and expertise, especially in today’s shifting economy.

Many of these companies have turned to Nutritional Products International (NPI), a global brand management firm based in Boca Raton, Florida, founded by CEO Mitch Gould, to help guide them through the process of introducing their products to American consumers.

“We show these companies how to run a smooth product launch, which is vital during this ‘new normal’ economic era,” said Mitch Gould. “If these companies do it on their own, the costs can spiral out of control.”

Launching a product in the U.S. market requires expertise in several critical areas, including logistics, sales, marketing, and regulatory compliance with agencies such as the FDA. This combination of factors often leads to overwhelming costs and logistical challenges for companies, especially those from overseas. Gould’s firm, Nutritional Products International, offers an all-in-one solution with its ‘Evolution of Distribution’ platform, designed to help brands seamlessly enter and expand in the U.S. market.

“NPI provides all the services needed under one roof—exporting, logistics, FDA regulatory compliance, sales, and marketing,” said Gould. “We’ve been able to help countless companies, both domestic and international, successfully launch and grow their brands in the U.S.”

As Powell emphasized the Federal Reserve’s commitment to maintaining economic strength through careful rate adjustments, Gould and his team at NPI are committed to helping brands weather economic shifts and successfully position themselves in the U.S. market. This strategic approach becomes even more crucial as businesses seek to navigate the complexities of inflation, moderate economic growth, and the evolving consumer landscape.

“With the Fed’s continued focus on balancing inflation and unemployment, the strength of the U.S. market remains attractive for brands looking to expand,” Gould added. “Our goal at NPI is to ensure that these brands have the guidance and resources they need to succeed, no matter what economic challenges arise.”

As the Federal Reserve navigates future rate cuts and economic adjustments, Nutritional Products International remains a key partner for health and wellness companies, offering the expertise required to thrive in the U.S. market.

For more information about Nutritional Products International and Mitch Gould’s ‘Evolution of Distribution’ platform, please visit www.nutricompany.com.

MORE ON NPI AND ITS FOUNDER

NPI is a privately-held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Mitch Gould, the founder of NPI, is a third-generation retail distribution and manufacturing professional. Gould developed the “Evolution of Distribution” platform, which provides domestic and international product manufacturers with the sales, marketing, and product distribution expertise required to succeed in the world’s largest market — the United States. In the early 2000s, Gould was part of a “Powerhouse Trifecta” that placed more than 150 products on Amazon’s new health and wellness category.

Gould, known as a global marketing guru, has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Health and Wellness Brands Find ‘Perfect Partner’ in NPI to Launch New Products in U.S.

Health and wellness brands found product launches in the U.S. challenging during the best of times.

To introduce new products to American consumers, domestic and international companies needed expertise in logistics, sales, and FDA approval to sell their brands in the United States.

And they needed an effective marketing plan.

The companies, especially the overseas brands, needed office space, a sales team, FDA regulatory guidance, logistics, such as warehousing, and marketing that understood the health and wellness industry.

When these manufacturers added up the cost and breadth of launching a product in the U.S,  they saw an overwhelming budget. To minimize the cost, they needed a “perfect partner” who understood the U.S. market.

Many of these health and wellness brands found the perfect partner to guide their way through the product launch maze in Nutritional Products International.

“We show these companies how to run a smooth product launch, which is vital during this ‘new normal’ economic era,” said Mitch Gould, founder, and CEO of Nutritional Products International, a global brand management firm based in Boca Raton, Fl. “If these companies do it on their own, the costs can spiral out of control.”

NPI offers expertise in:

  • Exporting
  • Logistics
  • FDA regulatory compliance
  • Sales
  • Marketing

“NPI provides all these services under my ‘Evolution of Distribution’ platform, which combines all the professional services brands need to launch or expand their presence in the U.S.,” Gould said.

For more information, visit Nutritional Products International online.

MORE ON NPI AND ITS FOUNDER

NPI is a privately-held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Mitch Gould, the founder of NPI, is a third-generation retail distribution and manufacturing professional. Gould developed the “Evolution of Distribution” platform, which provides domestic and international product manufacturers with the sales, marketing, and product distribution expertise required to succeed in the world’s largest market — the United States. In the early 2000s, Gould was part of a “Powerhouse Trifecta” that placed more than 150 products on Amazon’s new health and wellness category.

Gould, known as a global marketing guru, has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Mitch Gould Receives Prestigious Certificate from The Fortune Leader Magazine

Mitch Gould, CEO and Founder of Nutritional Products International (NPI), has been honored with a prestigious certificate from The Fortune Leader magazine. Recognized as one of the 10 Most Influential Leaders Changing the Business World in 2024, Gould’s innovative approach and expertise in helping international brands enter and grow in the U.S. market were celebrated.

This accolade highlights Mitch Gould’s visionary leadership and the groundbreaking success of his “Evolution of Distribution” strategy, which has streamlined the complex process of market entry for international brands. Under his guidance, NPI has become a leading player in the retail distribution industry, enabling countless foreign manufacturers to navigate U.S. regulatory landscapes and achieve significant market growth.

“It’s an honor to be recognized by The Fortune Leader for our work at NPI,” said Gould. “This recognition is a testament to the dedication of our entire team and the innovative approach we’ve developed to support international brands as they expand into the U.S. market.”

The “Evolution of distribution” is where NPI becomes the brand’s headquarters. The entity can import, distribute, and promote from one platform one solution turnkey entrance into the largest marketplace in the world with a proven partner.

As part of this prestigious acknowledgment, Gould was lauded for his contributions to the health and wellness sectors, where his strategies have helped brands succeed in a competitive marketplace. The certificate, signed by Scott Edward of The Fortune Leader, underscores Gould’s impact on the business world through his leadership, expertise, and commitment to excellence.

For more information, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Mitch Gould and Nutritional Products International: Top 10 Trends in the Vitamin & Supplement Space

As we approach the end of 2024, the dietary supplement industry is experiencing rapid evolution, driven by consumer preferences, innovative product categories, and emerging health needs. From sleep-enhancing gummies to unnoticeable supplements embedded in daily routines, the industry is seeing a shift toward convenience and personalization. These trends are reshaping the landscape, and Nutritional Products International (NPI), under the leadership of Founder and CEO Mitch Gould, is the one-stop destination to import, distribute and promote various brands interested in the space.

Here are ten major trends transforming the vitamin and supplement industry according to Exploding Topics:

  1. Emerging Supplement Categories – Products like sleep gummies and Himalayan shilajit resin are experiencing exponential growth as consumers seek innovative solutions for wellness.
  2. Unnoticeable Supplements – Supplements that seamlessly integrate into everyday routines, such as turmeric coffee and mushroom coffee, are becoming increasingly popular.
  3. Collagen Demand – The global collagen market is growing at a rate of 9.6% annually, driven by its wide-ranging applications for hair, joint, and skin health.
  4. Gummies Go Mainstream – Gummies are no longer just for kids. From collagen to shilajit gummies, this convenient form is gaining momentum in almost every supplement category.
  5. Pet Supplements Rise – With more consumers treating their pets like family, demand for pet supplements, especially for joint health, is expected to soar.
  6. Vegan Supplements – As more people embrace plant-based diets, vegan-friendly supplements, including vegan collagen and Omega-3, are experiencing significant growth.
  7. DTC Brands Go Physical – Direct-to-consumer (DTC) supplement brands, like Truvani, are making the jump into brick-and-mortar retail, ensuring a broader reach.
  8. Natural Workout Supplements – Transparent Labs and other brands are tapping into the growing demand for natural workout supplements, free of artificial sweeteners and additives.
  9. Supplements for Kids – As health-conscious parents look for the best for their children, kid-focused supplements, including probiotics and height growth gummies, are booming.
  10. Diet-Specific Supplements – Specialized diets like the low-FODMAP and carnivore diets are being supported by new supplements designed to meet niche nutritional needs.

Mitch Gould, a veteran in the retail and distribution industry, has been instrumental in shaping the health and wellness category on a global scale. “I am proud to say we were part of Amazon’s history,” said Gould. “When Amazon created its health and wellness category, I helped develop it by signing up major brands to place their products onto the new virtual shelves.”

Under Gould’s leadership, NPI continues to play a pivotal role in introducing international and domestic health and wellness brands to the lucrative U.S. market. Gould’s expertise, combined with NPI’s unique “Evolution of Distribution” system, offers a streamlined path for brands seeking to launch or expand their presence in the U.S.

Gould added, “The supplement industry is growing, and we’re seeing more personalized and convenient products hit the market. NPI has a proven track record of helping companies navigate these trends and get their products into the hands of U.S. consumers.”

For more information, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Mitch Gould and Nutritional Products International Address the Expanding Health Store Market in the U.S. (2014-2029)

The health store industry in the United States has experienced significant growth over the past decade, fueled by rising incomes and an increased focus on wellness. Mitch Gould, CEO and founder of Nutritional Products International (NPI), recognizes these trends as pivotal opportunities for brands seeking to enter and thrive in this expanding market.

According to the newly released Health Stores in the US Market Research Report (2014-2029), the industry is poised to reach an estimated $47.4 billion in revenue by 2024, reflecting a compound annual growth rate (CAGR) of 4.9%. Despite mounting competition from alternative retailers such as beauty stores and big-box chains, health stores have maintained steady revenue growth as consumers continue to prioritize active, healthy lifestyles.

Gould, who has pioneered the “Evolution of Distribution” strategy, emphasized the importance of adapting to these trends. “Consumers are increasingly incorporating health products like vitamins and supplements into their daily lives. The challenge for health stores and brands alike is to navigate the intensified competition from pharmacies, beauty retailers, and major retailers like Walmart and Target, which are now expanding their wellness offerings,” said Gould.

Pandemic and Social Media: Driving Factors in Consumer Behavior

The report highlights how the COVID-19 pandemic and the rise of social media have significantly impacted the health store landscape. During the pandemic, health concerns drove a surge in demand for vitamins and supplements, with consumers seeking products to support immune health, sleep, and mindfulness. While demand has steadied in the post-pandemic environment, social media continues to play a critical role in shaping purchasing decisions.

“Consumers today are more informed than ever, often discovering new products through social media platforms,” Gould explained. “At NPI, we help emerging brands position themselves effectively within this digital ecosystem, ensuring they reach the right audiences.”

Regional and Competitive Insights

The report also reveals that health store distribution closely follows U.S. population trends, with the largest markets in the Southeast and West. Leading retailers like GNC and The Vitamin Shoppe dominate the market, creating both opportunities and challenges for emerging brands. Gould’s Nutritional Products International offers a strategic advantage by helping health and wellness companies navigate these complexities and enter the U.S. market successfully.

“Our team at NPI understands the competitive landscape and the value of partnerships,” said Gould. “We work with international and domestic brands to bring their products to the forefront of this lucrative market, leveraging our deep industry knowledge and retail relationships.”

For more information about Nutritional Products International and how they can help your brand succeed, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Mitch Gould and Nutritional Products International: U.S. Grocery Sales Forecast Proves Positive

The U.S. grocery market is poised for steady growth in the upcoming years, according to a new forecast from dunnhumby’s Eric Karlson, Strategy, Insights, and Client Lead. The report signals a return to pre-pandemic trends with a projected sales increase of 2% in 2024 and 3.3% in 2025, driven largely by food inflation and modest increases in unit sales.

According to Karlson, the model being used to forecast sales has shifted from a non-linear approach that heavily focused on the COVID-19 pandemic years to a more linear model that aligns with long-term pre-COVID trends. “We are now moving away from the non-linear growth of recent years, returning to more stable, long-term growth patterns,” Karlson explained. This updated model anticipates a 1.9% rise in food inflation and a 0.1% increase in unit sales for 2024, with 2025 seeing a 2.4% rise in food inflation and a 0.9% boost in units.

“For companies like NPI, which specialize in bringing innovative, health-focused products to the U.S. market, these trends offer a clearer path forward,” said Mitch Gould, CEO and Founder of Nutritional Products International (NPI). “Consumers are continuing to focus on health and wellness, and with stable economic indicators, we expect to see strong demand for dietary supplements, functional foods, and other wellness products.”

The long-term trend noted in the report reflects a steady growth path from 2000-2019, where grocery sales grew at a compound annual growth rate (CAGR) of 2.89%. Despite economic disruptions, such as the dot-com bust in the early 2000s and the Great Recession, grocery sales adhered closely to this trendline, with a correlation coefficient (Rsq) of 0.996.

The forecast, which reflects a return to pre-pandemic dynamics, gives grocery retailers and suppliers a more stable foundation to plan for the future. For Gould and NPI, this means staying focused on health-conscious consumers and expanding their presence in the ever-growing wellness market.

“NPI is prepared for this next phase of growth, and we’re excited to continue helping brands enter and thrive in the U.S. retail market,” Gould adds. “As inflation stabilizes and the market returns to a more predictable pattern, companies that innovate and align with consumer health trends will have a significant advantage.”

The grocery sector’s resilience through both global disruptions and economic challenges highlights the power of long-term trends. As the market returns to this well-defined path, companies like Nutritional Products International are well-positioned to lead the charge, delivering the products consumers are seeking in this next chapter of growth.

For more information about Nutritional Products International and how they can help your brand succeed, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Mitch Gould Recognized as One of the 10 Most Influential Leaders Changing the Business World in 2024 by The Fortune Leader

Mitch Gould, CEO and Founder of Nutritional Products International (NPI) has been honored with a prestigious feature on the cover of The Fortune Leader, being recognized as one of the “10 Most Influential Leaders Changing the Business World in 2024.” This accolade celebrates Gould’s remarkable contributions to the retail distribution industry, particularly his pioneering “Evolution of Distribution” strategy that has transformed the way international companies enter the U.S. market.

Gould’s career is distinguished by decades of experience and a visionary approach to retail distribution. He founded NPI in 2007, driven by the desire to simplify the complex processes of importation, distribution, and promotion for international brands. Under his leadership, NPI has grown into a leading force in the industry, known for its innovative solutions and unwavering commitment to excellence.

The Fortune Leader feature delves into Gould’s background, highlighting his early influences as a third-generation retail professional and his early career working with iconic brands like Rubbermaid, Igloo, and Sunbeam. These experiences laid the groundwork for his future success, providing him with the insights needed to innovate in the retail sector.

Gould’s “Evolution of Distribution” strategy has been a game-changer in the industry, offering a turnkey solution that encompasses all necessary services for market entry, including importation, distribution, sales, marketing, and FDA compliance. This comprehensive approach has helped numerous international brands achieve rapid and sustainable growth in the competitive U.S. market.

“I am honored to be recognized by The Fortune Leader as one of the top leaders shaping the business world today,” said Mitch Gould. “This recognition is a testament to the hard work and dedication of the entire NPI team, and it reinforces our commitment to helping brands achieve success in the U.S. market.”

Gould’s leadership and innovative strategies have garnered widespread recognition, with NPI playing a critical role in the success of many international brands. His influence extends beyond just the companies he works with, as he continues to set new standards in the retail distribution industry.

The feature in The Fortune Leader is just the latest in a series of accolades for Gould, whose memoir, The Blonde, the Ferrari, and the Kwan: The Quintessential American Success Story, also captures his journey from Brooklyn to leading NPI to global success.

For more information about Mitch Gould and Nutritional Products International, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Scott Gould Promoted to Executive Vice President of Nutritional Products International

Nutritional Products International (NPI) is proud to announce the promotion of Scott Gould to Executive Vice President. Previously serving as Vice President of Operations, Scott has been instrumental in driving the growth and success of NPI’s clients through innovative marketing strategies and technological expertise.

A fourth-generation retail professional, Scott has consistently demonstrated a unique blend of technical and creative skills, making him an invaluable asset to NPI. His leadership in directing creative social media campaigns, developing unique promotions and contests, and building consumer trust has significantly enhanced brand recognition for NPI’s clients. Scott’s innovative approach to e-commerce, including the integration of real-time warehouse inventory with merchant systems, has streamlined operations and improved the customer experience.

Throughout his tenure, Scott has successfully managed multiple high-budget advertising campaigns, delivering real ROI and increasing market presence for NPI’s clients. His keen understanding of current market trends and ability to craft the right messages for the right audience at the right time have been pivotal in NPI’s continued success.

Scott’s promotion to Executive Vice President is a testament to his ability to work interdepartmentally, coordinating the efforts of the sales, marketing, and Internet technology teams. His creative thinking and technological expertise have allowed NPI to remain at the forefront of the industry, blending the company’s established model for success with cutting-edge innovation.

“I am proud of Scott, who has become a vital part of the company and the catalyst for procuring new brands,” said Mitch Gould, CEO and Founder of NPI. “I am pleased to announce his promotion to Executive Vice President. He has been a very loyal, conscientious worker who has helped Nutritional Products International achieve its global status in the marketplace. Since 2008, NPI has helped many global and domestic brands achieve their vision and goals.”

Scott’s contributions have not only strengthened NPI’s position in the U.S. market but have also played a critical role in helping global brands successfully enter and thrive in the largest marketplace in the world. His ability to foster trust and deliver results has been a cornerstone of NPI’s success.

For more information about Nutritional Products International and its range of services, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Mitch Gould’s ‘Evolution of Distribution’ System Revolutionizes Product Launch for International Companies

International companies can face various challenges when launching a new health and wellness product in the highly competitive American market. The complexities of entering the US market often discourage innovative product manufacturers.

Industry expert Mitch Gould recognized this challenge and, in collaboration with Nutritional Products International (NPI) and InHealth Media (IHM), pioneered an innovative and comprehensive approach to product launches. This revolutionary system combines all the professional services needed for a successful product launch under one central command structure, simplifying the process for international companies.

Gould, the founder of NPI and IHM, understands the difficulties international companies face trying to penetrate the U.S. market. He remarked, “Imagine how difficult that becomes if you are an international company without an office and staff in the U.S. I developed my ‘Evolution of Distribution’ system, which combines all the professional services needed for a product launch under a central command structure.”

NPI, renowned for assisting health and wellness product launches in America, acts as the U.S. headquarters for international companies. “We handle sales, marketing, operations, and any other service a client might need,” said Gould. “Our sister company, InHealth Media, works closely with my NPI team at every product launch phase.”

Gould emphasized that NPI and IHM take on managing the complexities of product launches. “We let the health and wellness product manufacturers do what they do best — create new products. We handle the rest.”

One of the key advantages of NPI’s “Evolution of Distribution” system is its cost-effective method of placing products with some of the most sought-after retailers in the country, including Amazon and Walmart.com. NPI’s dedicated staff continually engages with buyers from both large and small retail chains throughout the year. At the same time, IHM manages all aspects of marketing, including strategic public relations, social media campaigns, and television promotion.

Gould concluded, “We work closely with our clients to introduce their products to American consumers. Product manufacturers have a partner in NPI and IHM.”

For more information on Nutritional Products International, please visit www.nutricompany.com. Additional details on InHealth Media can be found at www.inhealthmedia.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

ABOUT IN HEALTH MEDIA

InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.

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Mitch Gould and Nutritional Products International: Navigating the Top 5 Retail Trends in 2024

As the retail industry continues to evolve, businesses and retailers must stay ahead of emerging trends to remain competitive. This year’s National Retail Federation’s Big Show, held at the Javits Center in New York City, brought together global leaders and innovators to showcase the latest trends and innovations shaping the future of retail. Among the key trends identified were:

Meeting Shoppers Where They Are: Retailers are increasingly adopting an omnichannel approach, blending online and offline experiences to meet customers wherever they prefer to shop.

The Rise of Phygital Retail: The seamless integration of physical and digital experiences, known as “phygital” retail, is transforming how consumers interact with brands, offering a more immersive and personalized shopping experience.

Retail Experience in the Metaverse: The metaverse is no longer a distant concept. Retailers are beginning to explore virtual spaces where customers can interact with products and brands in entirely new ways.

Sophisticated Return Process Initiatives: Streamlined and customer-friendly return processes are becoming a crucial part of the retail experience as consumers demand greater convenience and flexibility.

Hyper-Personalizing the Retail Experience: Advanced data analytics and AI are enabling retailers to offer personalized experiences at an unprecedented scale, tailoring everything from product recommendations to marketing messages.

As these trends reshape the retail landscape, businesses worldwide are looking to enter the lucrative U.S. market. Navigating the complexities of U.S. distribution and marketing can be daunting for international brands. This is where Nutritional Products International (NPI) steps in as a vital partner.

NPI, under the leadership of Founder and CEO Mitch Gould, has revolutionized the distribution landscape with its innovative “Evolution of Distribution” platform. This comprehensive solution simplifies the importation, distribution, and marketing process for international brands looking to enter the U.S. market. By ensuring compliance with FDA regulations and streamlining customs clearance, NPI empowers brands to launch and expand their presence in the U.S. with ease and efficiency.

“At NPI, we are committed to devising effective strategies to secure visibility for new products and connect brands with both consumers and retailers,” states Mitch Gould. “Our proactive engagement with major retail buyers at trade shows like the NRF’s Big Show ensures impactful presentations of client products to top retailers, fostering mutually beneficial partnerships.”

For brands outside the U.S., now is an opportune time to tap into the American market. Recognizing the challenges faced by international brands in establishing a direct presence, Gould founded NPI as the conduit to American consumers and retailers. NPI serves as the American office for international clients, eliminating the barriers associated with setting up a direct presence in the U.S. market. This enables brands to expand their market presence cost-effectively and efficiently.

Through strategic partnerships, Gould has secured orders from some of the largest retail accounts in the world, including Home Depot, Costco, Walmart, Sam’s Club, Walgreens, CVS, GNC, and Vitamin Shoppe.

In collaboration with InHealth Media (IHM), NPI offers a comprehensive turnkey solution that encompasses importation, distribution, and promotion, all under one roof. IHM provides extensive media exposure and marketing support to brands seeking to penetrate or expand their presence in the U.S. market.

For more information on Nutritional Products International, please visit www.nutricompany.com. Additional details on InHealth Media can be found at www.inhealthmedia.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

ABOUT IN HEALTH MEDIA
InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.

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