Nutritional Products International Announces Steve Cullen as Director of Global Operations

Nutritional Products International (NPI) is excited to announce the appointment of Steve Cullen as the new Director of Global Operations. An accomplished business leader, Cullen brings extensive experience to NPI, having held prominent roles in Ireland, the UK, the USA, and Canada. His career is marked by a consistent track record of driving business growth through strategic vision and determination.

Cullen’s distinguished career includes his tenure as Sales Manager for Fujitsu Ireland, where he was awarded multiple “International Salesman of the Year” honors. He was also one of the five Founding Directors of Buy4Now, guiding the company from its inception to a successful trade sale. Additionally, Cullen served as Managing Director at Buy4Now USA and Operations Director for the entire group of companies, demonstrating his leadership and versatility across various markets.

As CEO of BLP Better Life Products Ltd, Cullen showcased his ability to develop and implement business plans from concept to positive P&L, grow client businesses, and train and develop client-facing staff. His strategic vision and commitment to excellence have consistently fueled business growth and success.

“I have known Mitch and NPI for years, and timing is everything in life. Now is the perfect moment for me to join this incredible company as Director of Global Operations,” said Cullen. “I am eager to contribute to NPI’s ongoing success and assist our clients in reaching their business goals.”

Mitch Gould, CEO and Founder of Nutritional Products International, expressed his enthusiasm about Cullen joining the team. “We are thrilled to welcome Steve Cullen to NPI. His extensive experience and strategic insight will open new horizons and opportunities for our global platform. We eagerly anticipate the innovative approaches he will bring to enhance our services.”

As NPI continues to support health and wellness brands in realizing their market potential, Gould remains optimistic about the future of retail. With a strong emphasis on e-commerce and a strategic approach to distribution, NPI is well-positioned to help brands capitalize on emerging opportunities in the dynamic U.S. market.

For more information on Nutritional Products International, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

/by

Mitch Gould and NPI: U.S. Convenience Store Sales Hit $860 Billion in 2023, Showing Promising Future

Convenience stores across the United States achieved record sales of $859.8 billion in 2023, marking a significant milestone for the industry, according to newly released data from the National Association of Convenience Stores (NACS).

Of this impressive total, $327.6 billion was generated from in-store sales, with the average customer spending per visit rising by 3.7% to $7.80.

Foodservice sales, encompassing prepared food, commissary, and various dispensed beverages, emerged as a pivotal driver of this growth, contributing 26.9% of in-store sales—an increase of 1.3 percentage points from the previous year.

The category’s profitability was even more pronounced, accounting for 37.3% of total in-store profits. Leading the charge was prepared food, which saw a 12.2% increase, making it the top in-store sales category.

Amid this backdrop of record-breaking sales, Mitch Gould, founder and CEO of Nutritional Products International (NPI), continues to leverage his expertise in bringing quality nutritional and consumer products to market. Gould’s extensive experience and strategic insights have been instrumental in launching successful products in the highly competitive retail space.

Gould’s notable achievements include the rapid nationwide rollout of Steven Seagal’s energy drink, Lightning Bolt, to major retailers such as Walmart and 7-11. His comprehensive approach covered every aspect, from manufacturing and logistics to distribution, advertising, sales, and marketing on a global scale.

“NPI’s deep-rooted relationships with key buyers across the nation facilitate entry into major retail accounts, including Amazon, Target, Walmart, Home Depot, Lowe’s, Walgreens, GNC, CVS, Rite Aid, and Costco,” said Gould. “Our proven track record and extensive industry knowledge position us to help manufacturers achieve rapid market success.”

For more information, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

/by

U.S. Weight Loss Market Poised for Robust Growth: International Companies Eyeing Entry Should Partner with Nutritional Products International

According to recent market research conducted by the Custom Market Insight Team, the U.S. weight loss market is set for significant expansion over the next decade. Projected to grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2033, the market size is expected to escalate from $21.09 billion in 2024 to a staggering $40.93 billion by 2033.

The weight loss industry encompasses a diverse array of products and services—ranging from dietary supplements and meal replacement programs to fitness equipment, structured weight loss programs, and surgical procedures—and is a dynamic and multi-billion-dollar sector. As health and wellness continue to gain importance among consumers, the market’s potential for growth remains substantial.

Significant Opportunities in the Weight Loss Market

Several key opportunities are emerging within the weight loss market:

  1. Personalized Nutrition: As consumers increasingly seek tailored nutrition solutions, companies offering personalized meal plans and nutritional guidance stand to gain a competitive edge.
  2. Digital Health Solutions: With the widespread use of smartphones and digital devices, there is a significant opportunity for companies to develop digital health solutions to help consumers track weight loss progress, connect with healthcare professionals, and access educational resources.
  3. Plant-Based Diets: Growing concerns over sustainability, animal welfare, and health have driven a trend towards plant-based diets, offering companies a competitive advantage with plant-based weight loss solutions.
  4. Behavioral Coaching: Long-term weight loss success often hinges on sustainable lifestyle changes. Companies providing behavioral coaching and support can help consumers achieve their weight loss goals.

The market’s growth is driven by factors such as the high prevalence of chronic diseases—like diabetes, hypertension, and orthopedic conditions—among overweight and obese individuals, coupled with an increasing awareness of weight management solutions, including diet meals, beverages, supplements, exercise, and surgical procedures.

Now is the Time for International Companies to Enter the U.S. Market

With the U.S. weight loss market on the rise, now is an opportune time for international companies to enter this lucrative space. Nutritional Products International (NPI) offers the expertise and strategic approach necessary for successful market entry. NPI, founded and led by Mitch Gould, specializes in assisting brands of all sizes to penetrate and thrive in the U.S. retail market.

Gould successfully placed SLIM FX into thousands of health food stores via Tree of Life Distributors and established a nationwide team of brokers. Major retailers such as GNC and CVS also stocked SLIM FX, resulting in sales exceeding $10 million from concept to shelf in record time.

“I conceived Slim FX Spa from concept to shelf,” he shared. SLIM FX is an all-natural diet pill that boosts metabolism and reduces cravings without containing ephedra, ma huang, or ephedrine alkaloids.

Why Partner with Nutritional Products International?

NPI boasts over 100 years of combined experience in retail distribution, providing a proven approach for product manufacturers worldwide. The company’s deep-rooted relationships with key buyers across the nation facilitate entry into major retail accounts, including Amazon, Target, Walmart, Home Depot, Lowe’s, Walgreens, GNC, CVS, Rite Aid, and Costco.

For more information, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds, such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

/by

Mitch Gould Featured in ‘The Leader’s Globe’ Magazine

In our current issue, we at The Leaders Globe Media cover ‘The 10 Most Innovative Companies to Watch in 2024’ to honor this drive towards unabashed efficiency and business streamlining. We dedicate this issue to recognize and celebrate the trailblazers who have mastered the art of optimizing operations and achieving unparalleled success.

Read full story here: https://theleadersglobe.com/issue/the-10-most-innovative-companies-to-watch-in-2024-2/

/by

Mitch Gould and Nutritional Products International: Functional Beverage Trends in 2024

The experts at American International Foods, Inc. have unveiled their annual projections for the top beverage trends anticipated in 2024. The functional beverage industry in the United States continues to experience robust growth, fueled by the introduction of new and innovative products.

The North America Functional Beverage Market is projected to grow from $50.70 billion in 2023 to approximately $70.78 billion by 2028, reflecting a Compound Annual Growth Rate (CAGR) of 6.90% during the forecast period from 2023 to 2028.

As we move into 2024, the beverage industry is expected to maintain its trajectory of offering consumers more than just basic hydration. The latest trends indicate a strong consumer preference for beverages that deliver additional benefits such as energy, immune support, and the inclusion of clean, simple, and easily understood ingredients. Consumers are increasingly looking for high-quality ingredients with functional benefits while steering clear of artificial additives, flavors, and sweeteners.

According to T. Hasegawa’s 2023 Food and Beverage Flavor Trends Report, 42% of U.S. adults prefer their food and drink to contribute to both their mental and physical health. Functional beverages, ranging from energy-boosting concoctions to relaxation aids and immune system supporters, address various health concerns while providing a refreshing and convenient way to consume beneficial ingredients.

In 2023, functional beverages, such as energy drinks and sports drinks, dominated the beverage industry, growing consistently since 2020. Energy drinks, holding a significant one-third share, generated $16 billion in sales, followed by sports drinks at just over $12 billion.

Mitch Gould, founder and CEO of Nutritional Products International (NPI), has a proven track record of bringing quality nutritional and consumer products to retail markets, from concept to shelf.

Notably, Gould played a pivotal role in the successful launch of Steven Seagal’s energy drink, Lightning Bolt, overseeing the entire project, including manufacturing, logistics, distribution, advertising, sales, and marketing on a global level. Gould’s deep industry knowledge and extensive network of contacts have enabled him to achieve rapid success in the functional beverage sector.

“I propelled Lightning Bolt into Walmart nationwide and 7-11 from concept to shelf in record time,” said Gould.

Nutritional Products International boasts over 100 years of combined experience in retail distribution, providing a proven approach for product manufacturers worldwide. The company’s deep-rooted relationships with key buyers across the nation facilitate entry into major retail accounts, including Amazon, Target, Walmart, Home Depot, Lowe’s, Walgreens, GNC, CVS, Rite Aid, and Costco.

For more information, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

/by

Lights, Camera, Action: InHealth Media Unveils National Media TV Campaign for Client Base

InHealth Media (IHM) a, a result-driven, strategy-based, and creatively focused media agency, is thrilled to announce the launch of its national TV campaign for its diverse client base. This comprehensive media initiative is designed to enhance the visibility and sales velocity of clients’ products across the United States, particularly in the sports, health and wellness, beauty, personal care, and nutrition markets.

This innovative campaign leverages America’s top-rated TV shows to tag products directly to Amazon and Walmart.com, for example, enabling viewers to make immediate purchases. This method not only drives product sales but also significantly enhances brand awareness on a national scale. By integrating direct purchasing links into television programming, InHealth Media is revolutionizing the way products connect with consumers, making shopping as instantaneous and seamless as possible.

Mitch Gould, CEO and founder of Nutritional Products International (NPI), a key partner in this campaign, commented on the initiative, “This tagging strategy is about more than just increasing sales; it’s about transforming how brands engage with consumers. We are leveraging the power of media and online retail synergy to elevate the brands we work with, giving them unparalleled exposure on national television and the world’s largest online marketplace.”

The TV campaign will be nationally syndicated in major markets such as New York, Los Angeles, Chicago, and Atlanta, reaching over 1,000 stations nationwide.

Gould, a third-generation retail distribution and manufacturing professional, has a storied career in the industry. Known for his innovative approach, he helped pioneer the placement of premium health and wellness products on Amazon in the early 2000s.

His extensive experience also includes collaborations with high-profile sports and entertainment personalities such as Steven Seagal, Hulk Hogan, and Wayne Gretzky, enhancing their brand presence in the retail space. Gould is no stranger to working with retailers across the country during his 35-plus-year career.

For further details about IHM, please visit www.nutricompany.com. For more information on NPI, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

ABOUT IN HEALTH MEDIA

InHealth Media is a result-driven, strategy-based, creatively focused media agency that

provides comprehensive media services with a global reach for sports, health and

wellness, beauty, personal care and nutrition markets.

/by

Mitch Gould and the Team at Nutritional Products International and InHealth Media Celebrate a Successful Fourth of July 2024

Mitch Gould and the entire team at Nutritional Products International (NPI) and InHealth Media extend their warmest wishes to all Americans as they reflect on a joyous celebration of the Fourth of July.

“On this remarkable occasion, as we commemorate the 248th birthday of the United States, we take a moment to remember and honor those we have lost over the past few years,” stated Mitch Gould, Founder and CEO of NPI, a leading global brand management firm. “We are also immensely grateful for our resilience during the challenges of recent times, and we eagerly look forward to a promising future.”

Gould acknowledged the challenges over the past few years, but he remains steadfast in his belief that America’s finest days lie ahead.

“As we embark on the next twelve months, we are excited for the personal and professional triumphs that await us,” Gould expressed. “NPI extends its sincerest wishes for health, happiness, and success to one and all.”

At Nutritional Products International, Gould expressed immense pride in the company’s esteemed clientele, who diligently develop health, wellness, and beauty products catering to the needs of American consumers.

“NPI partners with visionary product manufacturers who strive to enhance the well-being of men, women, and children,” Gould elaborated. “We proudly serve as the ‘Gateway to America’ for our esteemed clients, facilitating the introduction of their exceptional products to American retailers and consumers.”

Gould’s successful innovative ‘Evolution of Distribution’ system has been instrumental in ensuring successful product launches at NPI.

“Instead of relying on multiple external entities such as sales teams, marketing agencies, and support staff, I envisioned consolidating all necessary professional services under the NPI umbrella, empowering us to oversee every aspect of a product launch for our clients,” Gould explained.

“Through this approach, NPI can optimize cost efficiencies and expedite time-to-market,” Gould emphasized. “We are dedicated to assisting both American and international companies in achieving resounding success in the American market.”

Nutritional Products International (NPI) is a leading global brand management firm headquartered in Boca Raton, Florida.

“As America’s birthday festivities continue, we invite everyone to join us in celebrating the greatness of our beloved nation, cherishing both our illustrious past and the boundless possibilities that lie ahead,” Gould concluded.

With vast expertise in the health, wellness, and beauty sectors, NPI acts as a conduit for innovative product manufacturers, introducing their offerings to American retailers and consumers. NPI’s pioneering ‘Evolution of Distribution’ system ensures streamlined and successful product launches, leveraging comprehensive in-house resources to optimize efficiency and market reach.

For more information, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

ABOUT IN HEALTH MEDIA

InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.

/by

Mitch Gould of Nutritional Products International Introduces the ‘Evolution of Distribution’ Platform, Creating a Seamless Pathway to the U.S. Market

NPI Facilitates the Launch of Health, Wellness, and Sports Nutrition Products in the United States

International companies in the health, wellness, and sports nutrition sectors are eager to expand their reach and introduce new products in the lucrative U.S. market.

“Many of these companies have outstanding products but lack the experience and knowledge necessary to penetrate the U.S. market,” said Mitch Gould, Founder and CEO of Nutritional Products International (NPI), a global brand management firm based in Boca Raton, FL.

Gould explained that NPI collaborates with brands in health, wellness, and sports nutrition looking to expand their sales or launch new products in the U.S.

“With my ‘Evolution of Distribution’ platform, NPI has established the ideal pathway to the marketplace,” Gould stated. “Essentially, we act as their national headquarters in the U.S.”

“Our innovative system allows us to import, distribute, and promote from a single platform, providing a cost-effective, timely, and profitable approach to entering the U.S. market,” Gould added.

“The ‘Evolution of Distribution’ offers foreign brands a comprehensive, turnkey solution for entering the U.S. market. Our team manages everything from FDA regulatory compliance, warehousing, logistics, and distribution to getting products on store shelves,” he said.

“Our sister company, InHealth Media, then steps in to deliver high-impact communication services, including national TV tagging campaigns, public relations, and social media outreach.”

Gould, who has sold to virtually every major retailer including Costco, Walmart, CVS, Walgreens, Home Depot, GNC, Vitamin Shoppe, Kmart, and Target, emphasized NPI’s extensive experience and connections necessary for positioning brands for purchase.

“We have deep relationships with key executives and decision-makers across all distribution channels, including food, drug, mass, warehouse clubs, health and nutrition stores, and online,” he said.

For more information, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

ABOUT IN HEALTH MEDIA

InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.

/by

Mitch Gould of Nutritional Products International Announces a special Father’s Day Celebration

As we approach the Father’s Day celebration this weekend, Mitch Gould, founder and CEO of Nutritional Products International (NPI), announces the promotion of Scott Gould, Mitch’s son, to Executive Vice President of Business Development at NPI.

“I am proud of Scott, who has become a vital part of the company and the catalyst for  procuring new brands,” said Gould. “I am pleased to announce his promotion to Executive Vice President of Business Development. He has been a very loyal, conscientious worker who has helped Nutritional Products International achieve its global status in the marketplace. Since  2008, NPI has helped many global and domestic brands achieve their vision and goals.”

A fourth-generation retail professional, Scott brings a combination of technical and creative expertise to his work. He has directed a number of creative social media campaigns, involving the development of unique promotions and contests and building consumer trust and brand recognition. He has also implemented several innovative e-commerce solutions, including the integration of real-time warehouse inventory with merchant systems.

Scott has been able to procure global brands seeking entry into the United States for the past two decades. Without trust, there could be no success, and Scott has proven to be a loyal, trustworthy, huge component of NPI by implementing the early stages of development for what has become a very successful business enterprise. He has also played an integral part in helping global brands around the world enter the largest marketplace in the world with the turnkey solution, offering importation distribution of promotion at an unparalleled and unmatched level.

For more information about Nutritional Products International and its range of services, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

/by

U.S. Factory Orders Rise for Third Straight Month in April, Reflecting Positive Trends for Nutritional Products International

The U.S. Commerce Department reported a 0.7% increase in factory orders for April, marking the third consecutive month of gains. This uptick aligns with the expectations of economists surveyed by the Wall Street Journal, suggesting a steady improvement in the manufacturing sector.

Durable goods orders increased by 0.6%, while non-durable goods orders rose by 0.8%. Nondefense capital goods orders, excluding aircraft, rose by 0.2%, with shipments of these key orders climbing by 0.4%. Although the Institute for Supply Management’s manufacturing PMI dipped slightly to 48.7% in May from 49.2% in April, the overall trend remains positive for the industry.

This sustained growth in factory orders is a promising indicator for businesses across various sectors, including the nutraceuticals and dietary supplements industry. Nutritional Products International (NPI), a leading company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products, is poised to benefit from this upward trend.

“NPI is committed to leveraging the positive momentum in the manufacturing sector to enhance our distribution capabilities and bring innovative health products to market,” said Mitch Gould, Founder and CEO of Nutritional Products International. “The steady rise in factory orders reflects the resilience and adaptability of U.S. manufacturing, and we are excited to see how this growth will translate into increased opportunities for our partners and customers.”

As the manufacturing sector continues to navigate the challenges posed by high interest rates, NPI remains dedicated to supporting its clients in reaching their target markets effectively. With a focus on quality and innovation, NPI is well-positioned to capitalize on the current economic trends and drive further growth in the health and wellness industry.

For more information about Nutritional Products International and its range of services, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

/by