Steve Cullen Appointed as Director of Global Operations for Nutritional Products International

Nutritional Products International (NPI) is pleased to announce the appointment of Steve Cullen as the new Director of Global Operations. Steve Cullen, an accomplished business leader, brings a wealth of experience to NPI. With career-spanning roles in Ireland, the UK, the USA, and Canada, Cullen has a proven track record of driving business forward through strategic vision and determination.

Cullen’s illustrious career includes serving as Sales Manager for Fujitsu Ireland, where he earned multiple “International Salesman of the Year” awards. He was also one of the five Founding Directors of Buy4Now, leading the company from inception to a successful trade sale. In addition, Cullen served as the Managing Director at Buy4Now USA and Operations Director for the group of companies, showcasing his versatility and leadership across various markets.

As the CEO of BLP Better Life Products Ltd, Cullen demonstrated his ability to build and implement business plans from idea to positive P&L, develop client businesses, and train and develop client-facing staff. His strategic vision and dedication to excellence have consistently driven business growth and success.

“I have known Mitch and NPI for years, and everything in life is timing. Now is the time for me to join this amazing company as Director of Global Operations,” said Steve Cullen. “I look forward to contributing to NPI’s continued success and helping our clients achieve their business goals.”

Mitch Gould, CEO and Founder of Nutritional Products International, expressed his excitement about Cullen joining the team. “We are thrilled to welcome Steve Cullen to NPI. His extensive experience and strategic vision will bring new horizons and opportunities to our global platform. We look forward to the innovative approaches he will introduce to enhance our services.”

As NPI continues to support health and wellness brands in achieving their market potential, Gould remains optimistic about the future of retail. With a strong focus on e-commerce and a strategic approach to distribution, NPI is well-positioned to help brands capitalize on emerging opportunities in the dynamic U.S. market.

For further information on Nutritional Products International, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Jobless Claims Fall Again to 215,000: Strong Labor Market Fuels U.S. Economy and Nutritional Products International

The U.S. labor market continues to show resilience as the number of Americans applying for unemployment benefits fell again to 215,000 last week. This decline reaffirms that layoffs remain low, bolstering confidence in the robust U.S. economy. Initial jobless claims have consistently hovered between 194,000 and 232,000 this year, marking a low level last seen consistently in the 1960s.

A strong labor market is a crucial element in driving economic growth, and this stability is echoed in the thriving operations of Nutritional Products International (NPI). For over three decades, NPI has surpassed client expectations by aiding companies of all sizes in launching and marketing new and existing products across the United States. With an unmatched track record, NPI prides itself on fostering business growth and enhancing bottom-line performance through advanced analytics, strategic planning, and a vast network of power brokers in every major retail channel.

“Our mission is to provide our clients with the tools and relationships necessary to thrive in the world’s largest retail market,” said Mitch Gould, founder and CEO of NPI. “We are dedicated to our clients’ success and are proud to offer a unique approach that has proven effective time and time again.”

Mitch Gould has represented icons from the sports and entertainment industries, including Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky. His expertise and vision have positioned NPI as a leader in the industry, providing unparalleled entry points into some of the largest retail accounts, such as Walmart, Amazon, and Home Depot, among others in the United States.

As a privately held company, NPI’s intimate and unique relationships with key buyers set it apart, ensuring that each client’s product receives the attention and placement it deserves.

For more information about Nutritional Products International and how they can help your brand succeed, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Mitch Gould and Nutritional Products International: Walmart’s Sees Record-Breaking Earnings Report

Nutritional Products International (NPI), a leading global brand management firm, is celebrating alongside Walmart Inc. as the retail giant’s stock surged to record levels following an exceptional fiscal first-quarter earnings report.

Walmart’s recent earnings report revealed a 21% rise in global e-commerce sales, with a notable 22% growth in Walmart U.S., driven by store-fulfilled pickup and delivery services. This remarkable achievement underscores the successful adaptation to evolving consumer preferences and the importance of a robust online presence in today’s retail landscape.

“Walmart’s success story is a testament to the power of innovation and responsiveness in retail,” said Mitch Gould. “At NPI, we share a similar commitment to leveraging cutting-edge strategies to drive growth for our clients in the health and wellness sector. I sold Walmart nationally, and we are thrilled to see our partners like Walmart achieve such phenomenal success.”

Gould has partnered with celebrities to develop popular beverages, like actor Steven Seagal. The two developed “Lightning Bolt Energy Drink.”

“Lightning Bolt was an instant hit with Amazon, the largest online retailer, Walmart, the largest brick-and-mortar retailer, and 7-11, the largest convenience store retailer,” Gould said. “We went from concept to shelf in less than a year. We developed the drink, packaging, promotion, and distribution in under 12 months.”

Gould’s extensive experience includes placing high-profile products in major retail outlets such as Walmart. “Walmart’s achievement is a source of inspiration for us at NPI,” Gould added. “Their commitment to enhancing the customer experience through innovative solutions aligns with our mission to deliver unparalleled value to our clients.”

As NPI continues to support health and wellness brands in achieving their market potential, Gould remains optimistic about the future of retail. With a strong focus on e-commerce and a strategic approach to distribution, NPI is well-positioned to help brands capitalize on emerging opportunities in the dynamic U.S. market.

For further information on Nutritional Products International, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Nutritional Products International Celebrates Memorial Day Weekend with a Tribute to Success and Service

Nutritional Products International (NPI), a leading sales and management company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products, is proud to celebrate Memorial Day weekend by honoring the sacrifices of our nation’s heroes and highlighting its unwavering commitment to helping brands succeed in the U.S. market.

For over three decades, NPI has consistently exceeded client expectations, aiding companies of all sizes in launching and marketing new and existing products across the United States. With an unmatched track record, NPI prides itself on its ability to foster business growth and enhance bottom-line performance through advanced analytics, strategic planning, and a vast network of power brokers in every major retail channel.

“Our mission is to provide our clients with the tools and relationships necessary to thrive in the world’s largest retail market,” said Mitch Gould, founder and CEO of NPI. “We are dedicated to our clients’ success and are proud to offer a unique approach that has proven effective time and time again.”

Mitch Gould, a global marketing guru with an impressive portfolio, has represented icons from the sports and entertainment industries, including Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky. His expertise and vision have positioned NPI as a leader in the industry, providing unparalleled entry points into some of the largest retail accounts, like Walmart, Amazon, and Home Depot, to name a few in the United States.

As a privately held company, NPI’s intimate and unique relationships with key buyers set it apart, ensuring that each client’s product receives the attention and placement it deserves. This Memorial Day weekend, NPI not only remembers and honors those who have served but also celebrates the spirit of growth, innovation, and dedication that defines the company’s success.

For more information about Nutritional Products International and how they can help your brand succeed, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Nutritional Products International, Evolution of Distribution Celebrates 17 Years of Global Success

Nutritional Products International (NPI), under the leadership of Mitch Gould, proudly commemorates 17 years of pioneering excellence in global brand management and distribution. As a trailblazer in the industry, NPI has revolutionized the distribution landscape with its innovative “Evolution of Distribution” platform, streamlining the product launch process and catalyzing international brands’ entry into the U.S. market.

Mitch Gould, the driving force behind the “Evolution of Distribution” platform, envisioned a comprehensive solution that simplifies importation, distribution, and marketing while ensuring compliance with FDA regulations and seamless customs clearance. This groundbreaking platform has empowered countless brands to navigate the complexities of the U.S. market with ease and efficiency.

“At NPI, we are committed to devising effective strategies to secure visibility for new products and connect brands with both consumers and retailers,” states Mitch Gould, Founder, and CEO of Nutritional Products International. “Our proactive engagement with major retail buyers at trade shows ensures impactful presentations of client products to top retailers, fostering mutually beneficial partnerships.”

Recognizing the challenges faced by international brands in establishing a direct presence in the U.S. market, Gould established NPI as the conduit to American consumers and retailers. By serving as the American office for international clients, NPI eliminates the barriers associated with setting up a direct presence, thereby enabling brands to expand their market presence cost-effectively. Furthermore, Gould procured orders from some of the largest accounts in the world, including Home Depot, Costco, Walmart, Sam’s Club, Walgreens, CVS, GNC, and Vitamin Shoppe, to name a few.

In collaboration with NPI, Gould’s InHealth Media (IHM) plays a pivotal role in providing extensive media exposure and marketing support to brands seeking to penetrate or expand their presence in the U.S. market. Together, NPI and IHM offer a comprehensive turnkey solution, encompassing importation, distribution, and promotion, all under one roof.

For further information on Nutritional Products International, please visit www.nutricompany.com. Additional details on InHealth Media can be found at www.inhealthmedia.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

ABOUT IN HEALTH MEDIA

InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.

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Mitch Gould and Nutritional Products International Offers Clear Choice to Enter the Largest Market in the World

Nutritional Products International (NPI), under the visionary leadership of CEO Mitch Gould, continues to stand out as the premier partner for health and wellness brands, aiming to make a splash in the vast U.S. market.

In a groundbreaking move for health and wellness brands eyeing the lucrative U.S. market, NPI proudly presents its revolutionary “Evolution of Distribution” (EoD) platform. Spearheaded by industry luminary Mitch Gould, this innovative offering heralds a new era, reshaping the landscape of product penetration in America.

Far more than just a platform, NPI’s EoD represents a comprehensive ecosystem meticulously crafted to streamline the importation, distribution, and promotion of products all under one roof. This seamless integration isn’t merely about efficiency; it’s a strategic game-changer, ensuring partners achieve substantial returns on their investments. With NPI’s expert guidance, both domestic and international companies can now navigate the intricate U.S. market landscape with unprecedented ease, securing prime placement with leading retailers and carving out a presence in thriving online marketplaces such as Amazon and Walmart.com.

Drawing from over three decades of retail expertise, Mitch Gould is keenly attuned to the myriad challenges brands encounter when venturing into the U.S. market. From cultural nuances to regulatory hurdles, Gould’s EoD platform offers a solution that demystifies these complexities, delivering a comprehensive, all-in-one package that not only saves time but also invaluable resources.

Expanding its horizons, NPI, alongside its sister company, InHealth Media, is making significant strides in the digital arena, recognizing and embracing the unstoppable rise of e-commerce, a trend further accelerated by the pandemic. However, amidst this digital evolution, NPI remains committed to the traditional retail landscape, actively participating in key industry events to foster stronger connections between retailers and product innovators.

With Mitch Gould’s strategic relationships encompassing every major U.S. retailer, from industry titans like Walmart and Amazon to CVS and Target, NPI’s “Evolution of Distribution” platform isn’t just an offering; it’s a revolution, setting a new standard in the health and wellness distribution sphere.

For additional information, please visit www.nutricompany.com. 

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market. Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

ABOUT IN HEALTH MEDIA 

InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.

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Mitch Gould and Nutritional Products International: Booming Expansion in the Vitamin, Mineral, and Supplement Market

Today, Nutritional Products International (NPI), a leader in the health and wellness product distribution industry, and its founder, Mitch Gould, highlight the emerging trends in the 2024 Vitamin, Mineral, and Supplement Market Trends Research Report, projecting significant growth through 2032.

As the global market for vitamins, minerals, and supplements is poised for substantial growth, Mitch Gould and NPI are uniquely positioned to capitalize on this trend. The recent market analysis forecasts an impressive CAGR from 2024 to 2032, driven by increasing consumer focus on health and wellness post-COVID-19 pandemic.

The comprehensive research report illuminates various market dynamics, including the expected dominance of key regions such as North America, Europe, and Asia-Pacific. Particularly, the report predicts robust growth in the U.S. and China, with Europe and emerging markets not far behind.

Mitch Gould comments, “Our deep understanding of the U.S. retail landscape and strong relationships with major retailers are leveraged to introduce innovative products that meet evolving consumer needs, which is more crucial than ever in the post-pandemic recovery phase.”

NPI, with its proven “Evolution of Distribution” system, facilitates seamless entry and expansion of international brands into the U.S. market. This approach has been finely tuned to align with the current market expansion, focusing on vitamins, minerals, and supplements that support overall health and immune function.

Nutritional Products International specializes in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skincare products. The company’s unique approach involves direct engagement with major retail buyers, ensuring that client products receive high-impact presentations at top U.S. retailers like Walmart, Target, GNC, Walgreens, CVS, Costco, and Whole Foods.

As part of their commitment to fostering growth in the Vitamin, Mineral, and Supplement industry, NPI continues to adapt to market changes and consumer health trends. The team, led by Mitch Gould, is enthusiastic about the opportunities this new research presents and is dedicated to continuing their support for brands looking to expand their reach in the dynamic U.S. market.

For additional information, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market. Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Nutritional Product International Unveils National TV Campaign

Nutritional Product International (NPI), a leader in health and wellness product distribution, is proud to announce the launch of its national TV campaign. This strategic initiative is set to strengthen NPI’s already robust distribution platform, enhancing the visibility and sales velocity of its client’s products across the United States.

The new campaign leverages America’s top-rated TV shows to tag products directly to Amazon.com, enabling immediate purchase opportunities for viewers. This method not only increases product sales but significantly boosts brand awareness on a national scale. By integrating direct purchasing links into television programming, NPI is transforming the way products connect with consumers, making shopping as instantaneous and seamless as possible.

Mitch Gould, CEO and founder of NPI, commented on the campaign, “This tagging strategy is about more than just increasing sales; it’s about transforming how brands engage with consumers. We are leveraging the power of media and online retail synergy to elevate the brands we work with, giving them unparalleled exposure on national television and the world’s largest online marketplace.”

The TV campaign will be nationally syndicated in New York, Los Angeles, Chicago, and Atlanta and will reach over 1,000 stations nationwide.

Gould, a third-generation retail distribution and manufacturing professional, has a storied career in the industry. Known for his innovative approach, he helped pioneer the placement of premium health and wellness products on Amazon in the early 2000s. 

His extensive experience also includes collaborations with high-profile sports and entertainment personalities such as Steven Seagal, Hulk Hogan, and Wayne Gretzky, enhancing their brand presence in the retail space.

Gould is no stranger to working with retailers across the country during his 35-year-plus career.

For further details, please visit www.nutricompany.com.

ABOUT NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Nutritional Products International and National Positions Form a Strategic Alliance

Nutritional Products International (NPI) is excited to announce a strategic alliance with National Positions. This partnership aims to leverage National Positions’ 20 years of profit-driven innovation and NPI’s unique “Evolution of Distribution” system to significantly expand the sales and visibility of health and wellness products across the United States. 

Mitch Gould, the founder of NPI, boasts a remarkable track record of sales to virtually every major retailer, including Costco, Home Depot, Walgreens, CVS, and Walmart. His experience will complement National Positions’ expertise in promoting brands online on a global scale, utilizing NPI’s proprietary “Evolution of Distribution” system. NPI has been instrumental in developing Amazon’s health and wellness and sports nutrition categories.

This collaboration leverages National Positions’ digital marketing expertise to maximize the reach and impact of NPI’s health and wellness products. By promoting international brands with targeted online strategies, National Positions plays a key role in enhancing brand visibility and driving sales through its innovative technology and digital growth framework.

National Positions is renowned for its results-oriented approach and boasts a team of over 150 marketing experts worldwide. With a wealth of experience in e-commerce, social media, SEO, and more, National Positions brings invaluable expertise to the table.

“It’s great to be aligned with such successful professionals. With their proven track record with Amazon and Walmart, combined with NPI’s success, we are poised for a powerful partnership,” said Gould. “This alliance underscores our dedication to providing our clients with the best possible pathways to success.”

“As CEO of National Positions, I’m excited about our collaboration with NPI. It’s a powerful union of our digital marketing expertise with NPI’s track record of promoting and distributing leading health and wellness products. Together, we’re set to boost brand visibility and sales, showcasing the strength of strategic marketing and distribution, said Bernard May, National Positions CEO.

As both companies are committed to delivering exceptional results, this partnership marks a significant milestone in the industry. It sets new standards for the distribution and marketing of health and wellness products.

For more information about Nutritional Products International and National Positions, please visit www.nutricompany.com and www.nationalpositions.com.

ABOUT NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

ABOUT NATIONAL POSITIONS

National Positions is a premier full-service digital marketing agency based in Westlake Village, CA, renowned for delivering unparalleled results in the digital landscape. With over 20 years of pioneering profit-driven strategies, the company has solidified its position as an industry leader in e-commerce marketing.

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Mitch Gould’s Nutritional Products International’s Team Ready for ECRM’s ‘Weight Management, Nutrition and Vitamin Program’ in September

Mitch Gould Has Visited Major Retail Headquarters – Walmart, Target, CVS, Vitamin World, & 7-11 – During His 35-Year Career

Mitch Gould’s Nutritional Products International is a mainstay at ECRM events, which will bring buyers and product manufacturers together for private one-on-one meetings in September.

 

“We have been representing health and wellness brands at ECRM events for more than a decade,” said Gould, Founder and CEO of Nutritional Products International, a global brand management firm based in Boca Raton, FL. “In September, my team again will introduce the latest innovative health and wellness products to buyers from the major retailers in the country.” 

Gould said retailers participating in ECRM’s “Weight Management, Nutrition and Vitamin Program” in September are CVS, Vitamin Shoppe, and Costco just to name a few.

Gould is no stranger to working with retailers across the country during his 35-year-plus career. 

“I have sold leading brands to all the top retailers, such as Walmart, Amazon, GNC, Vitamin World, Target, Costco, Sam’s Club, K-Mart, 7-11, CVS, and Rite Aid,” Gould said. 

Gould has also visited the national headquarters of many 

 

of these retailers. 

“When you arrive at some of these headquarters, it is like visiting a small city,” Gould said. “Walmart, Costco, and Target are just a few of the headquarters I’ve visited.” 

Gould’s team attends ECRM events because NPI works with domestic and international health and wellness companies that are launching products or expanding their presence in the U.S. 

“I developed the ‘Evolution of Distribution’ system that provides product manufacturers with a turn-key, one-stop approach to product launches,” he said. “We offer sales and support staff, marketing services, logistics expertise, and any other service the clients needs, such as website development.” 

Gould said NPI represent clients at ECRM events and will conduct all the follow-up that has to be done to place a product with a retailer. 

For more information, visit www.nutricompany.com. 

MORE ON NPI’S FOUNDER 

Mitch Gould, the founder of NPI, is a third-generation retail distribution and manufacturing professional. In the early 2000s, Gould was part of a “Powerhouse Trifecta” that placed more than 150 products on Amazon’s new health and wellness category. Gould has represented sports and entertainment icons, such as Steven Seagal, Hulk Hogan, and Wayne Gretzky.

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