Mitch Gould, Founder & CEO of Nutritional Products International, Celebrates the Success of ‘Evolution of Distribution’

At the helm of Nutritional Products International, Mitch Gould stands out as a visionary leader in the retail sector by providing a way for brands to enter the marketplace.

His “Evolution of Distribution” platform is revolutionizing how brands, both international and domestic, make their mark in the competitive U.S. market. The Evolution of Distribution model enables Gould and NPI to import, distribute, and promote from one platform, thus offering a turn-key solution.

“Creating the ‘Evolution of Distribution’ was a response to the challenges I saw facing brand manufacturers entering the U.S. market,” Gould explained. “These companies excelled in product creation but often lacked the expertise to navigate a new market.”

The platform offers a comprehensive suite of services for brand manufacturers aiming to launch or broaden their U.S. market footprint. Gould has assembled a team of professionals adept in sales, traditional and digital marketing, and distribution.

Moreover, Nutritional Products International (NPI) provides essential website services and regulatory support as required. “Our approach is a comprehensive, cost-effective solution for rapid market entry,” Gould remarked.

Gould’s vast 30-year experience encompasses various consumer product sectors, including sports and big-box consumer goods. His career in retail encompasses an extensive range of brands and major outlets such as Home Depot, Lowe’s, Costco, Target, Walmart, and Amazon.

He has been instrumental in introducing and promoting major brands and products, such as the acclaimed Stevan Seagal’s Lightning Bolt, Chuck Liddell’s Iceman RX, and Hulk Hogan’s Hogan Energy.

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Mitch Gould and Nutritional Products International: U.S. Payrolls Surge in December, Boosting Opportunities

The United States witnessed a surge in job creation in December, with the addition of 216,000 jobs, significantly surpassing the expected figure of 170,000. This upswing in the labor market, as reported by the December jobs report, is a positive indicator for the economy and businesses nationwide. The unemployment rate remained stable at 3.7%, reflecting a robust economic environment.

The increase in employment was notably driven by the addition of 52,000 government jobs and 38,000 positions in the healthcare sector, encompassing ambulatory healthcare services and hospitals. These sectors have shown substantial growth, indicative of a strengthening economy.

Moreover, average hourly earnings rose by 0.4% over the month and exhibited a 4.1% year-on-year increase, surpassing the forecasted figures. This growth in earnings is a testament to the enhanced economic well-being of the American workforce.

In light of these encouraging developments, Nutritional Products International (NPI), under the visionary leadership of its founder Mitch Gould, stands to benefit as Americans receive an increase in wages. This results in more spending.

Gould, a renowned name in the retail distribution landscape, has pioneered the “Evolution of Distribution” system. This innovative approach is tailored to streamline the complex process of introducing international health and wellness products into the competitive American market.

Gould elaborates, “Our ‘Evolution of Distribution’ system empowers international manufacturers to concentrate on their core competency – product innovation.

Meanwhile, NPI’s expertise in navigating the nuances of the U.S. market ensures efficient handling of sales, marketing, and operational complexities.” NPI’s and Gould’s “EoD” provide the capability to import, distribute and promote from one platform.

NPI functions as a U.S. base for international companies, offering comprehensive services in marketing, operations, and sales. A key advantage of NPI’s system is its cost-effective strategy for placing products with leading retailers like Amazon and Walmart.com. The company’s seasoned team maintains strong relationships with buyers across various retail chains, facilitating seamless market entry for new products.

Gould adds, “Our close collaboration with clients is aimed at introducing their products effectively to American consumers, ensuring a smooth transition into the U.S. market.”

For more information about Nutritional Products International, please visit nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds.

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Mitch Gould and Nutritional Products International: U.S. Economic Momentum on Tap for 2024

The White House’s recent announcement of a robust start to the 2024 U.S. economy has brought optimistic tidings for businesses, particularly in the health and wellness sector. Jared Bernstein, Chair of the White House Council of Economic Advisers, highlighted key indicators such as higher consumer spending during the holiday season, real wage gains over the past nine months, and a significant jump in consumer confidence.

These positive economic data points, including a five-month high in U.S. consumer confidence and a 14% increase in the University of Michigan’s Consumer Sentiment Index, signal strong tailwinds for companies like Nutritional Products International (NPI) and its clients. NPI, a leader in health and wellness product launches in the U.S., stands to benefit from the increased consumer spending and confidence.

Mitch Gould, the founder of NPI, has developed an “Evolution of Distribution” system, an innovative approach to simplifying the complex process of introducing international health and wellness products into the competitive American market. This system unifies all essential professional services under one central command, effectively mitigating the challenges faced by international companies without a U.S. base.

Gould stated, “Our ‘Evolution of Distribution’ system allows international manufacturers to focus on what they do best – creating new products. Meanwhile, we handle the intricacies of sales, marketing, and operations in the U.S. market.” This streamlined approach is particularly relevant and advantageous in the current economic climate, where consumer spending and confidence are on the rise.

NPI acts as a U.S. headquarters for international companies, providing a full spectrum of services, including marketing, operations, and sales. Their sister company, IHM, complements these efforts with robust marketing strategies encompassing public relations, social media campaigns, and television promotion.

One of the standout benefits of NPI’s system is its cost-effective method of placing products with top retailers like Amazon and Walmart.com. The company’s dedicated staff maintains ongoing relationships with buyers from various retail chains, ensuring a smooth entry for new products into the market.

In conclusion, Gould emphasized, “We work closely with our clients to introduce their products to American consumers, making their entry into the U.S. market as seamless as possible.”

For additional information about Nutritional Products International, visit nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Consumers Show Increased Intent to Buy Online in 2024, Boosting Opportunities for Nutritional Products International and its Partners

In a recent Bank of America survey, nearly half (42%) of 1,000 U.S. respondents indicated a plan to increase their online spending over the next year. This surge is driven primarily by the convenience of online shopping. Interestingly, concerns about the inability to try products before purchase are diminishing. The survey also highlighted that 64% of respondents turn to Amazon first for product searches, with 78% holding Prime memberships.

Online shopping priorities include low prices (29%), shipping time and costs (21%), selection (21%), and a user-friendly interface (19%). These trends present a significant opportunity for companies like Nutritional Products International (NPI), a leader in the retail distribution of health and wellness products.

Mitch Gould, the force behind NPI, brings over 35 years of experience in retail distribution. His career, which began with success in the lawn and garden hardware industry, transitioned to nutrition, leading to strong relationships with major retailers like Walmart, K-Mart, Meijer, Walgreens, CVS, GNC, Vitamin Shoppe and Costco. Gould’s expertise was instrumental in Amazon’s expansion into health and wellness, positioning NPI as a key player in bringing top-tier products to a wider market.

“Amazon’s entry into health and wellness marked a significant industry shift. I was thrilled to lead this evolution, introducing premium products to a broader audience,” said Gould. 

NPI was a driving force in the conception of Amazon’s sports nutrition category, providing Amazon with turn-key access to major sports brands. Gould said, “Everything in life is timing and we were there at the right time.”

Gould also pioneered the “Evolution of Distribution” platform, addressing challenges faced by foreign brands entering the U.S. market. This innovative solution streamlines the import, distribution, and promotion processes, significantly reducing the risks and costs for international brands.

Gould added, “I identified a gap in the market where foreign companies, especially from Europe, were struggling in the U.S. With our turnkey solution, we’ve created a reliable pathway for these brands to thrive in America.”

For more information about NPI’s comprehensive services for health and wellness product manufacturers, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Mitch Gould and Nutritional Products International: Cyber Monday Sales Surge to Record $12.4 Billion

In an unprecedented surge of online consumer spending, U.S. shoppers set a new record this Cyber Monday, with sales hitting an astounding $12.4 billion. This marks a significant 9.6% increase from last year, establishing Cyber Monday 2023 as the biggest online shopping day in history. The data, compiled by Adobe Analytics, reflects the enduring strength of consumer spending in the face of rising interest rates and diminishing pandemic-era savings.

This record-breaking sales event has significant implications for companies like Nutritional Products International (NPI), a leader in the distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. Under the guidance of founder and global marketing expert Mitch Gould, NPI has established itself as a pivotal player in introducing international brands to the lucrative U.S. market.

Gould’s innovative strategy, known as the “Evolution of Distribution,” has revolutionized how foreign brands penetrate the American market. This approach mitigates the risks and challenges foreign companies face, offering a streamlined solution that encompasses import, distribution, and promotion within the U.S. Gould’s insights into market dynamics have enabled numerous international brands to thrive in a competitive landscape.

Reflecting on the impact of Cyber Monday sales, Mitch Gould stated, “The record-breaking online sales are a testament to the evolving consumer behavior and the growing significance of e-commerce in today’s retail environment. Our approach at NPI aligns perfectly with these trends, providing foreign brands with a comprehensive platform to successfully navigate and capitalize on these market shifts.”

As online shopping continues to dominate consumer spending, NPI’s strategic positioning and Gould’s expertise are more relevant than ever. This sales milestone highlights the company’s potential to leverage emerging market trends, further establishing NPI as a key player in introducing and scaling international brands in the U.S. retail sector.

For more insights into this pioneering approach to distribution, visit NPI.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds.

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Mitch Gould and Nutritional Products International: U.S. Online Sales Hit New Peak with $9.8 Billion on Black Friday, Surging 7.5% Over Last Year

The recent Black Friday event has set a new record in U.S. online sales, reaching an unprecedented $9.8 billion, marking a 7.5% increase from last year’s figures. This surge, as reported by Adobe Analytics, reflects a growing trend among consumers to leverage significant deal days, with a particular focus on the ease of comparing and securing discounts online.

Nutritional Products International (NPI), a leading force in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products, is strategically positioned to capitalize on this upward trajectory. The company’s unique and proven approach to product distribution in the U.S. retail market is more relevant than ever in this evolving e-commerce landscape.

Mitch Gould, the founder of NPI and a recognized global marketing guru, has a history of representing iconic figures from sports and entertainment, including Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky. His innovative “Evolution of Distribution” platform has revolutionized the way foreign brands enter and thrive in the American market.

With the dramatic increase in online shopping, particularly evident during Black Friday sales, Gould’s vision and strategy provide a significant advantage for international brands looking to penetrate the U.S. market. Gould’s approach addresses the common challenges foreign brands face, offering a comprehensive, turnkey solution that encompasses importation, distribution, and promotion.

Commenting on this development, Mitch Gould stated, “The recent Black Friday figures are a testament to the evolving consumer behavior and the growing significance of online retail. At NPI, we’re perfectly aligned to support international brands in leveraging these market trends. We’ve seen that companies, especially from Europe, often struggle when expanding into the U.S., incurring substantial losses. Our platform fills this critical gap, providing a simplified, effective solution that has a proven track record of success.”

For more insights into this pioneering approach to distribution and to explore the possibilities for your brand, visit NPI.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Mitch Gould and Nutritional Products International: Amazon Plans to Hire 250,000 Workers for the Holiday Season, Target to Add Nearly 100,000

Amazon, the world’s largest e-commerce giant, announces its plan to hire 250,000 workers for the upcoming holiday season, translating into positive news for Mitch Gould, founder and CEO of Nutritional Products International (NPI).

Mitch Gould, a seasoned professional with over 35 years of experience in retail distribution, has played a pivotal role in Amazon’s expansion into health and wellness and sports nutrition. NPI, led by Gould, specializes in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products, offering a unique and proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould’s career began with selling millions of dollars worth of products to prominent home center chains like Home Depot, Lowe’s Menards, and Ace Hardware in the lawn and garden hardware industry. He later transitioned into the nutrition sector, establishing strong relationships with major retailers such as Walmart, K-Mart, Meijer, Walgreens, CVS, and Costco.

When Amazon ventured into new product categories, they turned to Gould and NPI for assistance with their expansion efforts. Gould’s expertise and extensive network in the retail world proved invaluable to Amazon as they diversified their offerings. Sensing this momentous opportunity, Gould harnessed his vast industry insights and connections to ensure renowned brands found their rightful place on Amazon’s platform.

Gould’s impressive network within the sports nutrition, health, and wellness sectors made for an unmatched force set to facilitate the addition of renowned brands to Amazon’s platform.

“Amazon’s entry into health and wellness was a significant shift. I was excited to be at the forefront of this change, bringing top-tier products to a vast audience,” commented Gould.

Moreover, Mitch Gould’s forward-thinking approach led to the creation of the “Evolution of Distribution,” a platform designed to address the challenges faced by foreign brands entering the American market. Recognizing that companies from Europe and other parts of the world were incurring significant losses when expanding to the United States, Gould devised a turnkey solution that streamlines the import, distribution, and promotion of foreign products, helping them establish a strong foothold in the U.S. retail landscape.

Mitch Gould commented, “I noticed a void in the marketplace – companies from abroad, particularly Europe, were coming into America and losing millions of dollars. I filled that void and created a headquarters for foreign brands to step into, a simple platform that enables them to have a turnkey, proven record solution where we import, distribute, and promote their products.”

As Amazon and Target gear up to hire tens of thousands of seasonal workers, it is clear that Mitch Gould and Nutritional Products International will continue to play a pivotal role in facilitating the distribution and growth of products in the health and wellness sector.

For more information about NPI and its expansive suite of services for health and wellness product manufacturers, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Booming U.S. Economy Propels Nutritional Products International to New Heights

 As experts release encouraging projections that the U.S. economy may have surged by up to 5% in the third quarter, businesses across various sectors are feeling the positive ripple effects. Among the beneficiaries is Nutritional Products International (NPI), a leader in the distribution of health and wellness products, under the visionary leadership of its Founder and CEO, Mitch Gould.

The anticipated economic uptick is not just a generic rise; it heralds significant implications for consumer spending habits, especially in sectors like health and wellness. With more disposable income, consumers are prioritizing dietary supplements, functional beverages, and skin-care products, key areas of NPI’s expertise.

“The robust economic growth we are witnessing is transformative,” said Mitch Gould, CEO of NPI. “Not only does it provide a conducive environment for businesses like ours to thrive, but it also reflects a society investing more in its health and wellness. Our commitment is now more than ever, aligned with the readiness of consumers to embrace a healthier lifestyle.”

Two driving forces behind the surging economy include a resilient labor market and sustained consumer spending, elements that contribute directly to NPI’s growth. The rise in employment rates translates to higher consumer confidence and, inherently, increased spending on health and wellness products.

Gould’s journey, from influential dealings with big box retailers to transitioning into the nutraceutical sphere, mirrors the adaptability businesses require to thrive in this flourishing economy. His foresight in the early 2000s has positioned NPI at the heart of a now booming industry, with the firm’s unique approach to distribution providing an invaluable platform for brands aiming to launch or expand in the U.S. market.

NPI’s history of successful brand collaborations, from sports and entertainment icons to renowned global wellness products, showcases the company’s versatility and readiness to leverage economic trends. As sectors like travel, recreation, leisure, and hospitality experience resurgence, the relevance of nutritional and wellness products within these spaces is more prominent.

The company’s strategic response to this economic growth is not just about riding the wave. Gould and his team are actively engaged in innovative partnerships, expanding NPI’s portfolio, and ensuring that emerging consumer needs are met with quality products.

For more information about NPI and its expansive suite of services for health and wellness product manufacturers, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Mitch Gould of Nutritional Products International Honored as ‘Best CEO of 2023’ by CLF Magazine

Mitch Gould, the celebrated founder and CEO of Nutritional Products International (NPI), has been distinguished as one of the “10 BEST CEOs of 2023” by the prestigious C-Level Focus editorial magazine, CLF Magazine. 

This accolade is in recognition of his dynamic leadership, which has spanned over 35 years, ensuring that NPI remains at the forefront of retail distribution.

Having started his remarkable journey by bringing consumer products to prominent big-box home center chains, Gould’s expertise then evolved into the realms of nutrition and sports nutrition. Reflecting on his career, Gould stated, “Working with industry giants like Hulk Hogan and Bob Wall has been surreal. It’s all about the right timing in life.”

When the online retail behemoth Amazon, sought to venture into health, wellness, and sports nutrition, they entrusted Gould and NPI to spearhead their expansion. This collaboration further extended to Muscle Foods, marking NPI’s indispensable contribution to shaping these categories.

But Gould’s vision didn’t stop there. He identified a market gap where international brands, particularly from Europe, faced challenges in the U.S. market. To address this, he introduced the “Evolution of Distribution.” Gould remarked, “I aimed to create a hub for these foreign brands, offering them a comprehensive, turnkey solution for importing, distributing, and promoting their products.”

Complementing NPI’s expansive reach is InHealth Media (IHM). Led by Gould, IHM is a value-driven public relations firm that ensures distribution to thousands of U.S. outlets, leveraging its vast network of industry contacts.

For a closer look at NPI’s game-changing strategies, please visit www.nutricompany.com. 

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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Mitch Gould Receives C Level Focus Awards for Top 10 Best CEOs

Mitch Gould, the Founder and CEO of Nutritional Products International, Inc. (NPI), has been honored with the prestigious C Level Focus Award for being one of the “10 Best CEOs of 2023.” This recognition celebrates Gould’s outstanding leadership, entrepreneurial spirit, and remarkable contributions to the retail and international business sectors.

Gould’s journey as a third-generation retail expert spans over 35 years, and his vision to revolutionize the industry led to the creation of Nutritional Products International in 2007. His goal was clear: to provide cost-effective knowledge and expertise to small and medium-sized brands, both domestic and international. He recognized the challenges faced by businesses, even those with excellent products, in the highly competitive market.

“I watch the latest retail and economic trends, which benefit our clients as they plan to enter the US market or expand sales here,” said Mitch Gould, Founder and CEO of Nutritional Products International. His dedication to staying ahead of market trends has been instrumental in NPI’s success.

What sets NPI apart from its competitors is the depth of knowledge and experience that Gould and his team bring to the table. Over the years, Gould has represented well-known companies such as Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Flora Health, and many more. He has secured seven-figure purchase orders with major retailers like Target, Walmart, Lowe’s, Costco, Walgreens, 7-Eleven, GNC, and CVS.

Gould’s innovative “Evolution of Distribution” system, designed for NPI, combines expert services to boost sales and introduce new brands into the USA. NPI’s seasoned team handles all aspects of sales and marketing, shortening the product launch process by focusing on pricing and speed to market. NPI offers a complete, one-stop solution for launching products in the United States, serving as overseas clients’ US headquarters.

During the COVID-19 pandemic, which drastically altered retail operations, e-commerce surged, forcing manufacturers to adapt quickly. NPI stepped up to provide the support these businesses needed, with a dedicated sales team, marketing expertise, and logistics solutions.

One significant achievement in Gould’s career was collaborating with Joe Mies, the former head of Muscle Foods USA, to supply Amazon’s new health, wellness, and sports nutrition categories. This partnership brought well-known brands to Amazon’s virtual shelves and marked a pivotal moment in Amazon’s history.

Mitch Gould’s visionary leadership has not only transformed NPI but also given rise to InHealth Media, a marketing firm specializing in health, wellness, beauty, and sports nutrition. His extensive knowledge of the retail sector, coupled with a team of experts, has allowed NPI to offer comprehensive solutions, sparing clients the costs and complexities of establishing their own presence in the US market.

Mitch Gould’s dedication to excellence, his relentless pursuit of innovation, and his unwavering commitment to his clients have rightfully earned him the C Level Focus Award for one of the “10 Best CEOs of 2023.” His achievements serve as an inspiration to the entire business community.

For more insights into NPI’s revolutionary marketing and distribution strategies, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

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