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Mitch Gould, founder and CEO of Nutritional Products International, is celebrating more than 35 years of successful retail distribution.

Gould has been more commonly known as a global marketing guru. He began his illustrious career selling consumer products to Home Depot, Lowe’s, Costco, Menards, and other big box home center chains into the tens of millions. 

“It was a very exciting time as Home Depot began its nationwide expansion,” said Gould. “I represented some of the biggest names in consumer products and eventually, my career spanned into nutrition and sports nutrition, which is when I represented icons in bodybuilding, wrestling and action heroes. 

“It was cool, and it was an amazing experience to work with Bob Wall, Hulk Hogan and others. Everything in life is timing,” continued Gould.

When Amazon decided to expand into other categories, including health and wellness and sports nutrition, they called upon Gould and Nutritional Products International to help with the expansion, which also translated to Muscle Foods. NPI clearly played a vital role in the development and conception of these categories.

Furthermore, Gould did not rest on his laurels. He then created the “Evolution of Distribution. 

Gould said, “I noticed a void in the marketplace – companies from abroad, particularly Europe, we’re coming into America and losing millions of dollars. I filled that void and created a headquarters for foreign brands to step into, a simple platform that enables them to have a turnkey, proven record solution where we import, distribute and promote their products.”

NPI works hand in hand with Gould’s InHealth Media, a cost-effective public relations firm. IHM provides distribution to thousands of outlets throughout the U.S., which has been accomplished through knowledge, experience and relationships with key executives.

For more insights into NPI’s revolutionary marketing and distribution strategies, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

Nutritional Products International’s Offers a Turnkey, One-Stop Shop for Health and Wellness Companies

Nutritional Products International (NPI), led by founder and CEO Mitch Gould, continues to be the preferred partner for health and wellness brands looking to make a significant impact in the U.S. market. With over a decade of experience in the industry, NPI proudly presents its “Evolution of Distribution” (EoD) platform—a comprehensive, one-stop solution that empowers brands to successfully introduce their products to American consumers.

NPI’s and Gould’s “EoD” provide the capability to import, distribute and promote from one platform. This approach is proven to be cost-effective and offers a high return on investment to their partners. This integrated strategy enables companies, both domestic and international, to navigate the intricate landscape of the U.S. market seamlessly. By leveraging NPI’s expertise, clients gain an affordable and highly effective approach to placing their products with major retailers, including online giants like Amazon and Walmart.com.

Mitch Gould, a seasoned retail professional with over three decades of experience, recognized the challenges that product manufacturers often face when entering the U.S. market. “Brands, especially international companies, have to deal with sales, marketing, and logistics when selling products in the U.S.,” said Gould. “Foreign brands have to learn a new sales and business culture, rent office space, hire sales and support staff, and bring in a marketing team. They also need to understand FDA label requirements and U.S. Customs regulations when importing their products.”

Gould’s vision for NPI was to simplify these complex processes and make them more cost-effective. NPI offers all these services in a bundled package, saving brands both time and resources.

In addition to Nutritional Products International, Mitch Gould founded InHealth Media, a subsidiary specializing in health and wellness marketing. NPI has evolved to meet the changing retail landscape, with a particular focus on e-commerce. Gould stated, “We knew that retail’s future is online. E-commerce sales consistently increased annually even before the pandemic. COVID-19, however, pushed more consumers to make purchases online, which is why we increased our efforts on digital strategy.”

Despite the emphasis on digital commerce, NPI continues to prioritize brick-and-mortar retail outlets. The company regularly participates in ECRM’s annual events, facilitating connections between retail buyers and product manufacturers through private one-on-one meetings.

Gould has established relationships with every major retailer in the United States, including Walmart, Amazon, CVS and Target, to name a few.

For more information about Nutritional Products International and its services, please visit nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

Amid the current economic landscape, recent government data showcases a promising trend: resilient consumer spending, even in the face of persistent inflation. This trend not only highlights a robust quarter on the horizon for the retail sector but also underscores the potential growth.

In this constantly evolving marketplace, more than 30,000 new products seek to capture the attention of the U.S. consumer annually. Yet, not every product enjoys a smooth entrance into the market. That’s where Mitch Gould steps in and offers a turnkey approach.

“I’ve been privileged to witness countless product launches throughout my three-and-a-half-decade career,” remarked Mitch Gould, the strategic force behind Nutritional Products International (NPI), a renowned global brand management enterprise located in Boca Raton, FL. “Numerous products originate from budding startups, often lacking the requisite sales and marketing prowess essential for successful market introductions.”

“The challenge amplifies for international firms, especially those without established operations in the U.S.,” Gould pointed out. This complexity inspired Gould to conceptualize the ‘Evolution of Distribution’ strategy—a comprehensive system offering every professional service indispensable for a successful product launch.

Positioning itself as the de facto U.S. headquarters for international entities, NPI offers end-to-end solutions, from sales and marketing to operations, ensuring every potential hurdle is addressed. Gould elaborates, “We’re integrated with InHealth Media, our sister concern, ensuring a synchronized approach at every step of the product introduction process.”

“NPI and IHM shoulder the intricate responsibilities, freeing product manufacturers to focus on their strength—innovative product development,” Gould emphasized.

Benefiting from NPI’s extensive connections, clients can anticipate their products gaining traction with top-tier retailers, including Amazon and Walmart.com. Collaborative endeavors with both large and boutique retail chains are facilitated throughout the year, while IHM expertly navigates marketing nuances—encompassing strategic PR, dynamic social media campaigns, and impactful TV promotions.

“We are more than a service provider; we’re partners to product manufacturers, guiding them every step of the way in acquainting American consumers with their offerings,” Gould said.

For an in-depth look at how NPI can revolutionize your product launch, visit nutricompany.com.

In light of Goldman Sachs’ recent announcement, which reduced recession odds to a mere 15% and speculated that a September Federal Reserve rate hike is “off the table,” Mitch Gould, founder and CEO of Nutritional Products International (NPI), offers an optimistic outlook on the future of the nutraceutical industry and its role in the recovering economy.

Recent data pointing towards the Federal Reserve achieving an economic “soft landing” from high inflation further substantiates the resilience and growth potential of industries like health and wellness. Such sectors play a critical role in buoying the economy during turbulent times, and NPI’s consistent success, even amid economic uncertainties, serves as a testament to that.

“NPI’s mission has always been to introduce innovative health and wellness brands to U.S. consumers. Given the economic landscape, we remain committed to this goal and are confident in our ability to adapt and thrive,” Gould said.

NPI’s unique “Evolution of Distribution” system allows the firm to seamlessly onboard and promote health and wellness brands in the U.S., cutting through market complexities. Gould’s expertise, particularly in e-commerce and platforms like Amazon, ensures brands achieve visibility and success, even in challenging economic climates.

With a diverse and dynamic portfolio of health and wellness brands, NPI is poised to capitalize on the anticipated economic upturn forecasted by Goldman Sachs.

As the Federal Reserve pivots towards stabilizing the economy, Gould remains optimistic about the continued growth of the health and wellness sector, citing consumers’ increasing focus on self-care and well-being. “The road ahead is filled with opportunities,” Gould remarked. “We, at NPI, are excited to continue delivering top-tier products to consumers while supporting the broader economic recovery.”

For more information, please visit www.nutricompany.com.

The latest retail sales data has brought positive news to the forefront, with a notable 0.7% increase reported for July. This upswing in consumer spending has defied expectations, providing a promising outlook for the market’s resilience. 

Nutritional Products International (NPI) and its visionary founder, Mitch Gould, stand as prime examples of how businesses can leverage this thriving market, delivering unparalleled expertise and innovation to help companies successfully penetrate and expand within the United States.

The recently released advanced retail sales report, featuring a seasonally adjusted 0.7% growth for the month, has exceeded estimates, showcasing the robustness of consumer spending. The remarkable growth was driven by a 1.9% surge in online retail spending, accompanied by a 1.5% increase in sporting goods stores and a 1.4% rise in food service and drinking establishments.

In the backdrop of these positive retail figures, the spotlight turns to Nutritional Products International (NPI) and its visionary leader, Mitch Gould. Under Gould’s leadership, NPI has emerged as a dynamic force in the distribution of nutraceuticals, dietary supplements, functional beverages, and skincare products. The company’s adaptability and innovation have been pivotal in navigating the ever-changing market landscape, contributing to its consistent success.

Mitch Gould, speaking about NPI’s accomplishments, stated, “Understanding and responding to the dynamic needs of consumers have been the cornerstone of our success, enabling us to thrive even during challenging times. Our ‘Evolution of Distribution’ platform has provided domestic and international product manufacturers with the tools to not only enter but also expand their footprint in the expansive U.S. retail market.”

Central to NPI’s prowess is the comprehensive “Evolution of Distribution” system, an efficient process streamlining importation, distribution, and brand promotion. This unique approach facilitates the entry of global health and wellness companies into the U.S. market, effectively overcoming market complexities. Gould’s expertise has proved instrumental in guiding brands through the evolving landscape of e-commerce, including Amazon’s health and wellness category, where he has played an integral role in launching major brands and products.

As retail sales continue to thrive and consumer spending holds strong, Nutritional Products International and Mitch Gould stand at the forefront, guiding companies toward successful market entry and expansion strategies in the United States.