Mitch Gould, CEO
Mitch, who is third generation retail distribution and manufacturing with an enviable specialization in consumer products, has enjoyed more than 25 years in the retail industry, spanning several categories of consumer products including: lawn and garden, hardware and more recently sports nutrition, dietary supplements and beverages. Over that time, he has represented companies such as: Igloo, Rubbermaid, Sunbeam, Remington, Ames, Chapin, Paramont, Miracle-Gro and Desa International. He also successfully launched a wide variety of products from concept to shelf. His products can be found in such prestigious magazines as: Time, Newsweek, Sports Illustrated, People, US, and U.S. News & World Report. Mitch has placed new entrepreneurs, major companies, and celebrity branded products such as: Steven Seagal’s Lightning Bolt, Hulk Hogan’s -Hogan Energy Supplement, Chuck Liddell Iceman RX to name a few, into some of the most sought-after markets and accounts in the country, including Wal-Mart USA, Wal-Mart International, Sam’s Club, Costco, GNC, Tree of Life, Albertson’s, Fred Myer, Amazon.com, Walgreens, CVS, Rite-Aid, K-Mart, 7- Eleven, Target, Miejers, Fred’s, USA Sports, Long’s, Happy Harry’s, Home Depot, Lowes, Menards. Mitch Gould noticed a major gap in how manufacturers position themselves in the retail market. From that gap, InHealth Media was formed.
Scott Gould, VP
Scott Gould is responsible for implementing both unique and proven marketing strategies to grow InHealth Media’s clients’ brands. A fourth-generation retail professional, Scott brings a combination of technical and creative expertise to his work. He has directed a number of creative social media campaigns, involving the development of unique promotions and contests and building consumer trust and brand recognition. He has also implemented a number of innovative ecommerce solutions, including the integration of real-time warehouse inventory with merchant systems.
Successfully managing multiple advertising campaigns with budgets exceeding 6 figures, Scott has earned real ROI and increased market presence for InHealth Media’s clients. His market savvy is a result of closely following current trends, which allows him to formulate exactly the right messages for the right audience at precisely the right time. The combination of skills Scott brings to InHealth Media allows him to work interdepartmentally, coordinating the efforts of the firm’s public relations, marketing and Internet technology teams. This requires a great deal of creative thinking and technological expertise, and Scott prides himself on his ability to come up with innovative solutions to all types of challenges.
Scott has proven time and again that he is capable of blending InHealth Media established model for success, which has made the firm one of the most successful media and marketing agencies in the United States, with the type of creative and technological innovation that allows InHealth Media to stay on the cutting edge of its industry.
Craig Kuperman, Creative Design
More than Twenty years ago, Craig Kuperman chose a career in Creative Design. After he completed Design and marketing courses at Buffalo State College, he moved to New York City and worked as a Marketing Manager at BPI Productions. Under close supervision of design/marketing masters, Kuperman learned the art off Design. He was introduced to the process and principles of award winning design, as well as production and studio procedures. These universally accepted industry standards paved the way for Kuperman to use his training and a National Creative Director at Nielsen Business Media. Over the span of his career, Kuperman developed experience in the Branding, Advertising Marketing, and Online/Offline Design Development. A broad background in design soon led to various job positions in creative management. Kuperman continues to work with studios in different capacities. He strives to maintain the original integrity, quality and high standards of creative design.
Tim Backes, PR/Media Strategist
Tim Backes is an experienced marketing professional and blogger who has developed content for brands across a wide range of industries. He is particularly skilled at creating high-impact articles, press releases, blog posts and social media content, and has also written for a popular sports blog. Tim holds a bachelor’s degree in English from the University of Wisconsin.
Steve Bailey, Senior Writer
Steve Bailey is a senior level communications professional with extensive experience in various sectors. In addition to serving as executive editor of one of the largest public relations firms in the U.S., Steve has written and edited news releases, articles, website copy and blog content for companies and organizations around the world. Previously, Steve served as the campaign manager for a U.S. Congressional campaign and worked as a communications specialist with various non-profit advocacy organizations in Wisconsin, Illinois and New York. He also has experience as both a print and broadcast news reporter. Bailey graduated with a B.A. degree in Journalism.