Picture, Or It Never Happened: The critical role of visuals in business

By Chloe Sommers, Director of Global Communications for InHealth Media

If there’s one thing you take away from this blog post, it’s that the number one rule when it comes to posting is don’t be lazy! Add some form of visual to every single post.

It’s been proven time and time again that posts perform better with something to look at. According to a study by Skyword, “On average, total views [of its clients’ content] increased by 94% if a published article contained a relevant photograph or infographic when compared to articles without an image in the same category.”

For the perfect post, add a photo and follow these simple guidelines:

• Include a story link, because driving traffic to worthwhile content will build trust between you and your followers.

• Watch out for copyright issues. When taking a screenshot or reposting a photo, be sure to credit your source!

• Or, add your own visual. There are countless stock photo websites where your employer can opt to pay for photos, like Getty Images. Even better, go outside and get creative! Take a photo and try to edit it on Canva for free.

Remember, each post should tell a story, so take advantage of every element at your disposal to tell it.

How to succeed in PR (hint: It’s NOT just social media!)

By Chloe Sommers, Director of Global Communications for InHealth Media

It’s well known in the business world that an inch of PR is worth a foot of advertising, and in order to maximize brand awareness, we, at InHealth Media believe social media is only a part of the foundation of a successful campaign. While it’s true that social media plays a huge role in engaging potential customers and is a great way to get your company’s mission across, it shouldn’t be a critical hinge upon which you base your entire strategy. Instead of posting endless content, try engaging writers, bloggers and journalists. With the right tone and well-researched pitch, you can easily land yourself a stellar placement, organically! Media relations can be quite predictable, and with a few tips and tricks of the trade, you can further your reach with a bigger audience than you would ever have garnered with any string of social media posts.

 

ProTip #1: It’s a 24-hour news cycle

This means the media is always looking for something current, on trend, or pegged on something newsworthy. Try selling you media contacts on what’s newsworthy about your business. A great place to start is pitching any socially responsible events or endeavors your business is undertaking.

 

ProTip #2: Keep it short and to the point

Journalists want you to get to the point, quickly. So, keep it brief. Don’t write any more than 200 words to them in any given pitch or else their eyes will glaze over, guaranteed.

 

ProTip #3: Be friends!

Journalists are people too. Engage with them on social media even when you’re not actively pitching. Give them some social media love with a follow, a like, or repost of their recent story.

 

ProTip #4: Personalize your pitch

A journalist will usually give an email about two seconds before deciding if it goes in the trash. So, establish a personal connection with the person by speaking to a recent post, or an article of theirs that you really enjoyed.

 

If you like these tips, keep visiting us for more PR insider tips and blogs from our industry experts! Have a question? Submit it to pr@inhealthmedia.com and our answer may appear as one of our featured posts!