While numerous companies excel in crafting innovative products, their success hinges on attracting both retailers and consumers to their offerings.
Mitch Gould, the founder and CEO of Nutritional Products International, a leading global brand management firm located in Boca Raton, FL, emphasizes NPI’s role in bridging the gap to the U.S. market for these brands. “We are the conduit to both American consumers and retailers, providing comprehensive services necessary for brands aiming to widen their U.S. market presence,” Gould states.
Gould observed that many brands, particularly those from overseas, struggled with establishing a direct presence in the U.S. market due to the high costs involved, including the necessity for a local office and specialized staff. “Our solution at NPI is to serve as the American office for our international clients, eliminating the need for them to incur the hefty expenses of setting up a direct presence,” he explains.
NPI offers a suite of services, encompassing logistical and operational support, a skilled sales force, and marketing knowledge, effectively eliminating the need for brands to hire additional staff or engage external agencies for these functions.
Gould created the “Evolution of Distribution” platform at NPI to simplify and expedite the product launch process in the U.S. This innovative platform offers a comprehensive solution for the importation, distribution, and marketing of products, ensuring compliance with FDA regulations and facilitating smooth customs clearance and warehouse delivery.
Furthermore, Gould highlights NPI’s proactive engagement with major retail buyers at various trade shows, ensuring high-impact presentations of client products to top retailers, including Walmart, Target, GNC, Walgreens, CVS, Costco, and Whole Foods.
“Securing visibility for new products is a significant hurdle, and at NPI, we are committed to devising effective strategies to reach both consumers and retailers,” Gould remarks.
In conjunction with NPI, Gould’s InHealth Media (IHM) serves as a dynamic force in public relations, providing extensive media exposure and marketing support to brands looking to penetrate or expand their presence in the U.S. market. Together, NPI and IHM provide a complete turnkey solution to import, distribute and promote from one platform.
For additional information, please visit www.nutricompany.com. Additional details on InHealth Media can be found at www.inhealthmedia.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
ABOUT IN HEALTH MEDIA
InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets
Nutritional Products International and National Positions Form a Strategic Alliance
Nutritional Products International (NPI) is excited to announce a strategic alliance with National Positions. This partnership aims to leverage National Positions’ 20 years of profit-driven innovation and NPI’s unique “Evolution of Distribution” system to significantly expand the sales and visibility of health and wellness products across the United States.
Mitch Gould, the founder of NPI, boasts a remarkable track record of sales to virtually every major retailer, including Costco, Home Depot, Walgreens, CVS, and Walmart. His experience will complement National Positions’ expertise in promoting brands online on a global scale, utilizing NPI’s proprietary “Evolution of Distribution” system. NPI has been instrumental in developing Amazon’s health and wellness and sports nutrition categories.
This collaboration leverages National Positions’ digital marketing expertise to maximize the reach and impact of NPI’s health and wellness products. By promoting international brands with targeted online strategies, National Positions plays a key role in enhancing brand visibility and driving sales through its innovative technology and digital growth framework.
National Positions is renowned for its results-oriented approach and boasts a team of over 150 marketing experts worldwide. With a wealth of experience in e-commerce, social media, SEO, and more, National Positions brings invaluable expertise to the table.
“It’s great to be aligned with such successful professionals. With their proven track record with Amazon and Walmart, combined with NPI’s success, we are poised for a powerful partnership,” said Gould. “This alliance underscores our dedication to providing our clients with the best possible pathways to success.”
“As CEO of National Positions, I’m excited about our collaboration with NPI. It’s a powerful union of our digital marketing expertise with NPI’s track record of promoting and distributing leading health and wellness products. Together, we’re set to boost brand visibility and sales, showcasing the strength of strategic marketing and distribution, said Bernard May, National Positions CEO.
As both companies are committed to delivering exceptional results, this partnership marks a significant milestone in the industry. It sets new standards for the distribution and marketing of health and wellness products.
For more information about Nutritional Products International and National Positions, please visit www.nutricompany.com and www.nationalpositions.com.
ABOUT NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
ABOUT NATIONAL POSITIONS
National Positions is a premier full-service digital marketing agency based in Westlake Village, CA, renowned for delivering unparalleled results in the digital landscape. With over 20 years of pioneering profit-driven strategies, the company has solidified its position as an industry leader in e-commerce marketing.
Mitch Gould’s Nutritional Products International’s Team Ready for ECRM’s ‘Weight Management, Nutrition and Vitamin Program’ in September
Mitch Gould Has Visited Major Retail Headquarters – Walmart, Target, CVS, Vitamin World, & 7-11 – During His 35-Year Career
Mitch Gould’s Nutritional Products International is a mainstay at ECRM events, which will bring buyers and product manufacturers together for private one-on-one meetings in September.
“We have been representing health and wellness brands at ECRM events for more than a decade,” said Gould, Founder and CEO of Nutritional Products International, a global brand management firm based in Boca Raton, FL. “In September, my team again will introduce the latest innovative health and wellness products to buyers from the major retailers in the country.”
Gould said retailers participating in ECRM’s “Weight Management, Nutrition and Vitamin Program” in September are CVS, Vitamin Shoppe, and Costco just to name a few.
Gould is no stranger to working with retailers across the country during his 35-year-plus career.
“I have sold leading brands to all the top retailers, such as Walmart, Amazon, GNC, Vitamin World, Target, Costco, Sam’s Club, K-Mart, 7-11, CVS, and Rite Aid,” Gould said.
Gould has also visited the national headquarters of many
of these retailers.
“When you arrive at some of these headquarters, it is like visiting a small city,” Gould said. “Walmart, Costco, and Target are just a few of the headquarters I’ve visited.”
Gould’s team attends ECRM events because NPI works with domestic and international health and wellness companies that are launching products or expanding their presence in the U.S.
“I developed the ‘Evolution of Distribution’ system that provides product manufacturers with a turn-key, one-stop approach to product launches,” he said. “We offer sales and support staff, marketing services, logistics expertise, and any other service the clients needs, such as website development.”
Gould said NPI represent clients at ECRM events and will conduct all the follow-up that has to be done to place a product with a retailer.
For more information, visit www.nutricompany.com.
MORE ON NPI’S FOUNDER
Mitch Gould, the founder of NPI, is a third-generation retail distribution and manufacturing professional. In the early 2000s, Gould was part of a “Powerhouse Trifecta” that placed more than 150 products on Amazon’s new health and wellness category. Gould has represented sports and entertainment icons, such as Steven Seagal, Hulk Hogan, and Wayne Gretzky.
Nutritional Products International and InHealth Media Provides Proven Method of Distribution and Promotion
Nutritional Products International (NPI), under the leadership of its founder and CEO, Mitch Gould, celebrates over 35 years of unparalleled success in the realm of retail distribution. Gould, renowned for his expertise in global marketing, has been a formidable force in ushering brands into the competitive U.S. market, making NPI and its sister company, InHealth Media (IHM), the definitive choice for companies aiming to establish and expand their presence in the United States.
Recognizing the challenges faced by foreign companies in the American market, Gould developed the “Evolution of Distribution” model. This comprehensive strategy offers foreign brands a seamless entry into the U.S. market, encompassing import, distribution, and promotion processes. Through Nutritional Products International and InHealth Media, brands gain access to Gould’s extensive knowledge, experience, and established executive relationships, ensuring a successful market penetration.
Nutritional Products International specializes in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. With a proven approach, NPI facilitates the introduction and expansion of products in the U.S. retail market for manufacturers worldwide.
InHealth Media, a cost-effective PR firm, partners closely with NPI to ensure broad distribution across numerous U.S. outlets. As a media agency with a global reach, IHM specializes in sports, health and wellness, beauty, personal care, and nutrition markets and offers comprehensive media services.
Furthermore, Gould highlights NPI’s proactive engagement with major retail buyers at various trade shows, ensuring high-impact presentations of client products to top retailers, including Walmart, Target, GNC, Walgreens, CVS, Costco, and Whole Foods.
Nutritional Products International and InHealth Media stand as beacons of success and expertise for companies looking to navigate the complexities of the U.S. marketplace.
For more information about InHealth Media and its services, please visit www.inhealthmedia.com.
To learn more about NPI’s comprehensive services for health and wellness product manufacturers, visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
ABOUT IN HEALTH MEDIA
InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.
Mitch Gould of Nutritional Products International: U.S. Economy Embarks on a Dynamic Start to 2024
In a display of economic resilience, the United States economy commenced 2024 on a high note, adding 353,000 jobs in January. This significant increase, as reported by the Bureau of Labor Statistics, surpasses expectations and signals a robust period of growth and stability. Meanwhile, Nutritional Products International (NPI), under the visionary leadership of Mitch Gould, continues to set the pace in the retail distribution of health and wellness products, marking a parallel trajectory of success and innovation.
Despite the challenges posed by the Federal Reserve’s aggressive rate-hiking campaign, the US job market has demonstrated strength and endurance. With the unemployment rate holding steady at 3.7% for the 24th consecutive month, the nation celebrates one of the longest periods of economic expansion this century. This growth underscores the resilience of the US economy, particularly noteworthy in an election year.
Mitch Gould, CEO and founder of NPI has leveraged his extensive experience and innovative strategies to forge a unique path for brands looking to penetrate the American market. Through his creation, the “Evolution of Distribution,” Gould has provided a comprehensive platform for international brands, including importation, distribution, and promotion.
In partnership with NPI and InHealth Media (IHM), Gould has established a synergistic approach to distribution and marketing. This collaboration has enhanced brand visibility across the US and positioned NPI as a leader in the innovation of retail distribution.
As the US economy strides forward with momentum, so does NPI under Mitch Gould’s guidance. With a history of achievements and a future filled with potential, Gould reflects on his journey with pride and anticipation for the opportunities that lie ahead. “The journey thus far has been exhilarating, and the path forward is filled with possibilities. I am committed to driving NPI and the brands we represent towards greater heights of success,” Gould stated.
NPI remains dedicated to offering innovative distribution and marketing strategies that cater to the evolving needs of both domestic and international product manufacturers. As the economy flourishes, so does the potential for brands under NPI’s umbrella, promising a year of growth, innovation, and success.
For further details on Nutritional Products International and its services, visit www.nutricompany.com. Additional details on InHealth Media can be found at www.inhealthmedia.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
ABOUT IN HEALTH MEDIA
InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.
Mike Myrthil Promoted to Executive Vice President of Nutritional Products International
Nutritional Products International (NPI), a leader in the health and wellness sector, is pleased to announce the promotion of Mike Myrthil to Executive Vice President. In his new role, Myrthil will continue to leverage his extensive experience in the industry to further NPI’s mission of introducing and expanding health and wellness products in the market.
Mitch Gould, Founder and CEO of NPI, praised Myrthil’s contribution to the company. “Mike has been an invaluable asset to our team, demonstrating unparalleled expertise and dedication. His ability to work closely with our global clientele and internal teams has significantly contributed to our success,” said Gould.
NPI, headquartered in Boca Raton, FL, serves a diverse range of clients worldwide, offering strategic brand management and distribution services. Myrthil’s work involves close collaboration with international brands, guiding them through the complexities of launching and growing their presence in the competitive U.S. marketplace.
Throughout his tenure at NPI, Myrthil has amassed a profound understanding of various sectors within the health and wellness industry, including dietary supplements, functional foods, nutritional beverages, and beauty products. “I’m committed to supporting both domestic and international brands throughout their launch or expansion journey,” Myrthil stated. “It’s rewarding to see our clients’ products reach new heights thanks to the collaborative efforts of our team.”
NPI’s all-encompassing approach to brand management is part of Gould’s “Evolution of Distribution” system, which aims to simplify the process of introducing new products to American consumers. The company offers a suite of in-house services, including sales, logistics, regulatory guidance, and marketing support.
For more details, visit www.nutricompany.com.
Mitch Gould’s Nutritional Products International (NPI) Unveils Gateway to the U.S. Market
While numerous companies excel in crafting innovative products, their success hinges on attracting both retailers and consumers to their offerings.
Mitch Gould, the founder and CEO of Nutritional Products International, a leading global brand management firm located in Boca Raton, FL, emphasizes NPI’s role in bridging the gap to the U.S. market for these brands. “We are the conduit to both American consumers and retailers, providing comprehensive services necessary for brands aiming to widen their U.S. market presence,” Gould states.
Gould observed that many brands, particularly those from overseas, struggled with establishing a direct presence in the U.S. market due to the high costs involved, including the necessity for a local office and specialized staff. “Our solution at NPI is to serve as the American office for our international clients, eliminating the need for them to incur the hefty expenses of setting up a direct presence,” he explains.
NPI offers a suite of services, encompassing logistical and operational support, a skilled sales force, and marketing knowledge, effectively eliminating the need for brands to hire additional staff or engage external agencies for these functions.
Gould created the “Evolution of Distribution” platform at NPI to simplify and expedite the product launch process in the U.S. This innovative platform offers a comprehensive solution for the importation, distribution, and marketing of products, ensuring compliance with FDA regulations and facilitating smooth customs clearance and warehouse delivery.
Furthermore, Gould highlights NPI’s proactive engagement with major retail buyers at various trade shows, ensuring high-impact presentations of client products to top retailers, including Walmart, Target, GNC, Walgreens, CVS, Costco, and Whole Foods.
“Securing visibility for new products is a significant hurdle, and at NPI, we are committed to devising effective strategies to reach both consumers and retailers,” Gould remarks.
In conjunction with NPI, Gould’s InHealth Media (IHM) serves as a dynamic force in public relations, providing extensive media exposure and marketing support to brands looking to penetrate or expand their presence in the U.S. market. Together, NPI and IHM provide a complete turnkey solution to import, distribute and promote from one platform.
For additional information, please visit www.nutricompany.com. Additional details on InHealth Media can be found at www.inhealthmedia.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
ABOUT IN HEALTH MEDIA
InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets
Mitch Gould Celebrates Over Three Decades of Success
Today marks a significant milestone for Mitch Gould, the Founder and CEO of Nutritional Products International (NPI), as he celebrates his birthday alongside a remarkable career spanning over three decades in the distribution and retail sector. With a legacy of partnerships with nearly every major retailer in the United States, including giants like Amazon, Target, Costco and Walmart, Gould reflects on his journey with both pride and a forward-looking vision.
From the onset of his career, Gould has been a pioneering force across various consumer categories, including sports nutrition, dietary supplements, and cosmeceuticals. His strategic acumen and innovative approach have led to procuring orders for industry-leading brands such as Igloo, Rubbermaid, and Miracle-Gro. His efforts have not only shaped the landscape of retail distribution but have also played a critical role in the expansion strategies of companies like Amazon into new markets such as health and wellness.
Gould’s development, the “Evolution of Distribution,” was born out of a keen observation of the challenges international brands faced when entering the U.S. market. By offering a comprehensive platform that includes importation, distribution, and promotion, Gould has enabled countless foreign brands to successfully navigate the complexities of the American retail environment.
In conjunction with NPI, Gould’s InHealth Media (IHM) serves as a dynamic force in public relations, providing extensive media exposure and marketing support to brands looking to penetrate or expand their presence in the U.S. market. Together, NPI and IHM offer a synergistic approach to distribution and marketing, underpinned by Gould’s deep industry knowledge and extensive network.
As NPI continues to thrive under Gould’s leadership, the company remains at the forefront of innovation in retail distribution, offering a unique and proven approach for both domestic and international product manufacturers. Gould’s impact on the industry is underscored by his successful representation of renowned figures from the sports and entertainment worlds, further cementing his reputation as a global marketing guru.
On this milestone birthday, Mitch Gould looks back on a career filled with achievements and ahead to the future with an unwavering commitment to excellence and innovation. “It has been quite a ride, and the drive is not over,” says Gould. “I am excited about the future and the endless possibilities that lie ahead for NPI and the brands we represent.”
For more information on Nutritional Products International and its innovative distribution and marketing strategies, please visit www.nutricompany.com. Additional details on InHealth Media can be found at www.inhealthmedia.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
ABOUT IN HEALTH MEDIA
InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.
Mitch Gould, CEO of Nutritional Products International, Forecasts Increased Online Retail Growth
As digital commerce continues to evolve, Nutritional Products International (NPI), under the leadership of industry veteran Mitch Gould, anticipates a significant shift towards online shopping, predominantly influenced by younger generations’ shopping behaviors. This trend, fueled by the digital nativity of younger consumers, promises to reshape the retail landscape significantly in the years to come.
“The retail industry is witnessing a transformative phase where online shopping is becoming the norm rather than the exception, especially among the younger demographics,” said Mitch Gould, CEO of Nutritional Products International. “As the older generation ages out, we’re seeing a natural progression towards digital platforms, which is set to increase the online retail market share substantially.”
With over 100 years of combined experience in the retail distribution sector, NPI boasts a stellar track record of assisting brands of all sizes to penetrate and flourish within the U.S. retail market. The company prides itself on consistently exceeding client expectations through its deep-rooted relationships with key buyers across the nation, facilitating entry into some of the largest retail accounts in the United States.
NPI’s success is built on providing clients with steady business growth, focusing on enhancing bottom-line performance through advanced analytics, strategic planning, and leveraging networks of power brokers across major retail channels. The company’s innovative approach, dubbed the “Evolution of Distribution” by Gould, streamlines the market entry process for international companies and startups, offering a simplified path to U.S. retail success.
Gould has procured orders from nearly every major retailer in the United States, including Amazon, Target, Walmart, Home Depot, Lowe’s, Walgreens, GNC, CVS, Rite Aid, and Costco.
Additionally, throughout his career, Gould has spanned various consumer categories, including lawn and garden, hardware, sports nutrition, dietary supplements, pet products, nutraceuticals, cosmeceuticals, and beverages. His portfolio boasts representation of renowned brands such as Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, and SlimFX.
As an extension of its client brands, NPI serves as its U.S. headquarters, managing sales, marketing, and operations. This centralized strategy is supported by InHealth Media (IHM), NPI’s sister company, ensuring a cohesive approach to product launch and promotion.
To explore NPI’s comprehensive services, please visit www.nutricompany.com. For more information on IHM, visit www.inhealthmedia.com.
Mitch Gould’s Strategic Vision Elevates Nutritional Products International to New Heights in Retail Distribution
Mitch Gould has built a three-decade career, collaborating with nearly every major retailer in the United States, including Amazon, Target, Walmart, Home Depot, Lowe’s, Walgreens, GNC, CVS, Rite Aid, and Costco. As the Founder and CEO of Nutritional Products International, based in Boca Raton, FL, Gould reflects on his journey with enthusiasm, stating, “It has been quite a ride and the drive is not over. I’ve interacted with buyers from most of the iconic retail chains in the country.”
Throughout his career, Gould has spanned various consumer categories, including lawn and garden, hardware, sports nutrition, dietary supplements, pet products, nutraceuticals, cosmeceuticals, and beverages. His portfolio boasts representation of renowned brands such as Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, and SlimFX.
Gould is also celebrated for his global marketing expertise, having worked with sports and entertainment icons like Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky. This wide-ranging experience has endowed him with a deep understanding of consumer needs and retailer expectations.
In pursuit of a focus on health, wellness, sports nutrition, and beauty industries, Gould established Nutritional Products International 16 years ago. He foresaw the exponential growth of dietary supplements and wellness products, which indeed materialized.
Gould devised the ” Evolution of Distribution ” system to facilitate the introduction of domestic and international brands into the United States market. This comprehensive platform offers professional services needed for product launch, including sales support, marketing, FDA regulatory compliance, and operational expertise, thereby ensuring speed to market and affordability.
For additional information, please visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds.
Nutritional Products International, ‘Evolution of Distribution’ Redefines Market Entry for Health & Wellness Brands
Nutritional Products International (NPI), under the leadership of industry veteran Mitch Gould, continues to redefine the landscape of health and wellness product distribution in the United States. With a career spanning over three decades, Gould’s innovative approach, known as the “Evolution of Distribution,” provides a comprehensive solution for international brands striving to penetrate the U.S. market.
The “Evolution of Distribution,” a system Mitch Gould created, is designed to simplify the complexities faced by international companies, especially start-ups with limited sales and marketing expertise. “The journey of bringing a new product to the market is challenging,” said Gould. “It’s even more daunting for international companies without a local presence in the U.S. This realization was the catalyst for developing our unique distribution model.”
NPI becomes an extension of the brand, serving as its U.S. headquarters and handling an array of services, including sales, marketing, and operations. This centralized structure is bolstered by the efforts of InHealth Media (IHM), NPI’s sister company, ensuring a synchronized approach throughout every phase of product launch.
“Our team does the heavy lifting,” Gould remarked. “We empower health and wellness manufacturers to focus on their core – creating innovative products. Meanwhile, we navigate the intricate landscape of U.S. retail distribution, making their market entry seamless and effective.”
The effectiveness of NPI’s strategy is evident in its track record of positioning products in front of America’s top retailers, including giants like Amazon and Walmart.com. The firm’s hands-on approach involves regular interactions with buyers from both major and niche retail chains, while IHM spearheads comprehensive marketing strategies encompassing public relations, social media campaigns, and television promotions.
“We’re not just a service provider; we’re a partner,” Gould emphasized. “Our collaboration with clients is about crafting success stories, making sure that their products don’t just reach the market, but thrive in it.”
To explore NPI’s comprehensive services and to understand how they can elevate your brand in the U.S. market, please visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds.