The dietary supplement industry is energized following the nomination of Robert F. Kennedy Jr. as Secretary of the U.S. Department of Health and Human Services (HHS) by President-elect Donald Trump.
While the nomination is expected to face intense scrutiny during Senate confirmation hearings, the possibility of RFK Jr. leading HHS offers a glimmer of hope for an industry long seeking regulatory reform and broader consumer access.
Mitch Gould, CEO and Founder of Nutritional Products International (NPI) expressed optimism about Kennedy’s potential to champion policies that could stimulate innovation and growth in the dietary supplement sector. With decades of experience helping international brands navigate the complex U.S. market, Gould sees this nomination as an opportunity for change.
“Nutritional Products International has been at the forefront of bringing innovative health products to American consumers,” said Gould. “RFK Jr.’s recognition of the challenges faced by the dietary supplement industry, especially concerning outdated FDA regulations, signals a potential shift towards a more supportive regulatory environment.”
Kennedy has publicly criticized the U.S. Food and Drug Administration (FDA) for hindering the growth of vitamins and nutraceuticals, products he believes are vital for improving public health. His stance aligns with the industry’s calls for more transparent and streamlined processes for product approvals and labeling requirements, which could significantly reduce barriers to entry for international brands.
“An HHS leader who understands the value of dietary supplements and functional foods is a win not just for the industry but also for consumers,” added Gould. “At NPI, we specialize in helping global brands overcome these hurdles, and Kennedy’s potential policy changes could make the U.S. market even more attractive for international companies.”
As a pioneer in the “Evolution of Distribution,” Gould has positioned NPI as a key partner for companies seeking U.S. market entry. Through a proprietary system, NPI integrates sales, marketing, and logistics into a single, efficient platform, empowering brands to succeed in the competitive retail landscape.
Kennedy’s focus on addressing chronic disease and improving access to preventive health measures could align with the industry’s goals of promoting wellness through dietary supplements. While the path to confirmation and the subsequent policy implementation remains uncertain, the nomination has already energized stakeholders and sparked optimism across the industry.
“We’re ready to help international companies seize this moment of opportunity,” said Gould. “The U.S. marketplace is on the cusp of significant transformation, and NPI is here to lead the charge in connecting innovative brands with American consumers.”
For more information about NPI and its services, please visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
