Nutritional Products International (NPI), under the leadership of Mitch Gould, proudly commemorates 17 years of pioneering excellence in global brand management and distribution. As a trailblazer in the industry, NPI has revolutionized the distribution landscape with its innovative “Evolution of Distribution” platform, streamlining the product launch process and catalyzing international brands’ entry into the U.S. market.

Mitch Gould, the driving force behind the “Evolution of Distribution” platform, envisioned a comprehensive solution that simplifies importation, distribution, and marketing while ensuring compliance with FDA regulations and seamless customs clearance. This groundbreaking platform has empowered countless brands to navigate the complexities of the U.S. market with ease and efficiency.

“At NPI, we are committed to devising effective strategies to secure visibility for new products and connect brands with both consumers and retailers,” states Mitch Gould, Founder, and CEO of Nutritional Products International. “Our proactive engagement with major retail buyers at trade shows ensures impactful presentations of client products to top retailers, fostering mutually beneficial partnerships.”

Recognizing the challenges faced by international brands in establishing a direct presence in the U.S. market, Gould established NPI as the conduit to American consumers and retailers. By serving as the American office for international clients, NPI eliminates the barriers associated with setting up a direct presence, thereby enabling brands to expand their market presence cost-effectively. Furthermore, Gould procured orders from some of the largest accounts in the world, including Home Depot, Costco, Walmart, Sam’s Club, Walgreens, CVS, GNC, and Vitamin Shoppe, to name a few.

In collaboration with NPI, Gould’s InHealth Media (IHM) plays a pivotal role in providing extensive media exposure and marketing support to brands seeking to penetrate or expand their presence in the U.S. market. Together, NPI and IHM offer a comprehensive turnkey solution, encompassing importation, distribution, and promotion, all under one roof.

For further information on Nutritional Products International, please visit www.nutricompany.com. Additional details on InHealth Media can be found at www.inhealthmedia.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

ABOUT IN HEALTH MEDIA

InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.

Nutritional Products International (NPI), under the visionary leadership of CEO Mitch Gould, continues to stand out as the premier partner for health and wellness brands, aiming to make a splash in the vast U.S. market.

In a groundbreaking move for health and wellness brands eyeing the lucrative U.S. market, NPI proudly presents its revolutionary “Evolution of Distribution” (EoD) platform. Spearheaded by industry luminary Mitch Gould, this innovative offering heralds a new era, reshaping the landscape of product penetration in America.

Far more than just a platform, NPI’s EoD represents a comprehensive ecosystem meticulously crafted to streamline the importation, distribution, and promotion of products all under one roof. This seamless integration isn’t merely about efficiency; it’s a strategic game-changer, ensuring partners achieve substantial returns on their investments. With NPI’s expert guidance, both domestic and international companies can now navigate the intricate U.S. market landscape with unprecedented ease, securing prime placement with leading retailers and carving out a presence in thriving online marketplaces such as Amazon and Walmart.com.

Drawing from over three decades of retail expertise, Mitch Gould is keenly attuned to the myriad challenges brands encounter when venturing into the U.S. market. From cultural nuances to regulatory hurdles, Gould’s EoD platform offers a solution that demystifies these complexities, delivering a comprehensive, all-in-one package that not only saves time but also invaluable resources.

Expanding its horizons, NPI, alongside its sister company, InHealth Media, is making significant strides in the digital arena, recognizing and embracing the unstoppable rise of e-commerce, a trend further accelerated by the pandemic. However, amidst this digital evolution, NPI remains committed to the traditional retail landscape, actively participating in key industry events to foster stronger connections between retailers and product innovators.

With Mitch Gould’s strategic relationships encompassing every major U.S. retailer, from industry titans like Walmart and Amazon to CVS and Target, NPI’s “Evolution of Distribution” platform isn’t just an offering; it’s a revolution, setting a new standard in the health and wellness distribution sphere.

For additional information, please visit www.nutricompany.com. 

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market. Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

ABOUT IN HEALTH MEDIA 

InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.

Today, Nutritional Products International (NPI), a leader in the health and wellness product distribution industry, and its founder, Mitch Gould, highlight the emerging trends in the 2024 Vitamin, Mineral, and Supplement Market Trends Research Report, projecting significant growth through 2032.

As the global market for vitamins, minerals, and supplements is poised for substantial growth, Mitch Gould and NPI are uniquely positioned to capitalize on this trend. The recent market analysis forecasts an impressive CAGR from 2024 to 2032, driven by increasing consumer focus on health and wellness post-COVID-19 pandemic.

The comprehensive research report illuminates various market dynamics, including the expected dominance of key regions such as North America, Europe, and Asia-Pacific. Particularly, the report predicts robust growth in the U.S. and China, with Europe and emerging markets not far behind.

Mitch Gould comments, “Our deep understanding of the U.S. retail landscape and strong relationships with major retailers are leveraged to introduce innovative products that meet evolving consumer needs, which is more crucial than ever in the post-pandemic recovery phase.”

NPI, with its proven “Evolution of Distribution” system, facilitates seamless entry and expansion of international brands into the U.S. market. This approach has been finely tuned to align with the current market expansion, focusing on vitamins, minerals, and supplements that support overall health and immune function.

Nutritional Products International specializes in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skincare products. The company’s unique approach involves direct engagement with major retail buyers, ensuring that client products receive high-impact presentations at top U.S. retailers like Walmart, Target, GNC, Walgreens, CVS, Costco, and Whole Foods.

As part of their commitment to fostering growth in the Vitamin, Mineral, and Supplement industry, NPI continues to adapt to market changes and consumer health trends. The team, led by Mitch Gould, is enthusiastic about the opportunities this new research presents and is dedicated to continuing their support for brands looking to expand their reach in the dynamic U.S. market.

For additional information, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market. Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

Nutritional Product International (NPI), a leader in health and wellness product distribution, is proud to announce the launch of its national TV campaign. This strategic initiative is set to strengthen NPI’s already robust distribution platform, enhancing the visibility and sales velocity of its client’s products across the United States.

The new campaign leverages America’s top-rated TV shows to tag products directly to Amazon.com, enabling immediate purchase opportunities for viewers. This method not only increases product sales but significantly boosts brand awareness on a national scale. By integrating direct purchasing links into television programming, NPI is transforming the way products connect with consumers, making shopping as instantaneous and seamless as possible.

Mitch Gould, CEO and founder of NPI, commented on the campaign, “This tagging strategy is about more than just increasing sales; it’s about transforming how brands engage with consumers. We are leveraging the power of media and online retail synergy to elevate the brands we work with, giving them unparalleled exposure on national television and the world’s largest online marketplace.”

The TV campaign will be nationally syndicated in New York, Los Angeles, Chicago, and Atlanta and will reach over 1,000 stations nationwide.

Gould, a third-generation retail distribution and manufacturing professional, has a storied career in the industry. Known for his innovative approach, he helped pioneer the placement of premium health and wellness products on Amazon in the early 2000s. 

His extensive experience also includes collaborations with high-profile sports and entertainment personalities such as Steven Seagal, Hulk Hogan, and Wayne Gretzky, enhancing their brand presence in the retail space.

Gould is no stranger to working with retailers across the country during his 35-year-plus career.

For further details, please visit www.nutricompany.com.

ABOUT NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

Nutritional Products International (NPI) is excited to announce a strategic alliance with National Positions. This partnership aims to leverage National Positions’ 20 years of profit-driven innovation and NPI’s unique “Evolution of Distribution” system to significantly expand the sales and visibility of health and wellness products across the United States. 

Mitch Gould, the founder of NPI, boasts a remarkable track record of sales to virtually every major retailer, including Costco, Home Depot, Walgreens, CVS, and Walmart. His experience will complement National Positions’ expertise in promoting brands online on a global scale, utilizing NPI’s proprietary “Evolution of Distribution” system. NPI has been instrumental in developing Amazon’s health and wellness and sports nutrition categories.

This collaboration leverages National Positions’ digital marketing expertise to maximize the reach and impact of NPI’s health and wellness products. By promoting international brands with targeted online strategies, National Positions plays a key role in enhancing brand visibility and driving sales through its innovative technology and digital growth framework.

National Positions is renowned for its results-oriented approach and boasts a team of over 150 marketing experts worldwide. With a wealth of experience in e-commerce, social media, SEO, and more, National Positions brings invaluable expertise to the table.

“It’s great to be aligned with such successful professionals. With their proven track record with Amazon and Walmart, combined with NPI’s success, we are poised for a powerful partnership,” said Gould. “This alliance underscores our dedication to providing our clients with the best possible pathways to success.”

“As CEO of National Positions, I’m excited about our collaboration with NPI. It’s a powerful union of our digital marketing expertise with NPI’s track record of promoting and distributing leading health and wellness products. Together, we’re set to boost brand visibility and sales, showcasing the strength of strategic marketing and distribution, said Bernard May, National Positions CEO.

As both companies are committed to delivering exceptional results, this partnership marks a significant milestone in the industry. It sets new standards for the distribution and marketing of health and wellness products.

For more information about Nutritional Products International and National Positions, please visit www.nutricompany.com and www.nationalpositions.com.

ABOUT NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

ABOUT NATIONAL POSITIONS

National Positions is a premier full-service digital marketing agency based in Westlake Village, CA, renowned for delivering unparalleled results in the digital landscape. With over 20 years of pioneering profit-driven strategies, the company has solidified its position as an industry leader in e-commerce marketing.

Mitch Gould Has Visited Major Retail Headquarters – Walmart, Target, CVS, Vitamin World, & 7-11 – During His 35-Year Career

Mitch Gould’s Nutritional Products International is a mainstay at ECRM events, which will bring buyers and product manufacturers together for private one-on-one meetings in September.

 

“We have been representing health and wellness brands at ECRM events for more than a decade,” said Gould, Founder and CEO of Nutritional Products International, a global brand management firm based in Boca Raton, FL. “In September, my team again will introduce the latest innovative health and wellness products to buyers from the major retailers in the country.” 

Gould said retailers participating in ECRM’s “Weight Management, Nutrition and Vitamin Program” in September are CVS, Vitamin Shoppe, and Costco just to name a few.

Gould is no stranger to working with retailers across the country during his 35-year-plus career. 

“I have sold leading brands to all the top retailers, such as Walmart, Amazon, GNC, Vitamin World, Target, Costco, Sam’s Club, K-Mart, 7-11, CVS, and Rite Aid,” Gould said. 

Gould has also visited the national headquarters of many 

 

of these retailers. 

“When you arrive at some of these headquarters, it is like visiting a small city,” Gould said. “Walmart, Costco, and Target are just a few of the headquarters I’ve visited.” 

Gould’s team attends ECRM events because NPI works with domestic and international health and wellness companies that are launching products or expanding their presence in the U.S. 

“I developed the ‘Evolution of Distribution’ system that provides product manufacturers with a turn-key, one-stop approach to product launches,” he said. “We offer sales and support staff, marketing services, logistics expertise, and any other service the clients needs, such as website development.” 

Gould said NPI represent clients at ECRM events and will conduct all the follow-up that has to be done to place a product with a retailer. 

For more information, visit www.nutricompany.com. 

MORE ON NPI’S FOUNDER 

Mitch Gould, the founder of NPI, is a third-generation retail distribution and manufacturing professional. In the early 2000s, Gould was part of a “Powerhouse Trifecta” that placed more than 150 products on Amazon’s new health and wellness category. Gould has represented sports and entertainment icons, such as Steven Seagal, Hulk Hogan, and Wayne Gretzky.

Nutritional Products International (NPI), under the leadership of its founder and CEO, Mitch Gould, celebrates over 35 years of unparalleled success in the realm of retail distribution. Gould, renowned for his expertise in global marketing, has been a formidable force in ushering brands into the competitive U.S. market, making NPI and its sister company, InHealth Media (IHM), the definitive choice for companies aiming to establish and expand their presence in the United States.

Recognizing the challenges faced by foreign companies in the American market, Gould developed the “Evolution of Distribution” model. This comprehensive strategy offers foreign brands a seamless entry into the U.S. market, encompassing import, distribution, and promotion processes. Through Nutritional Products International and InHealth Media, brands gain access to Gould’s extensive knowledge, experience, and established executive relationships, ensuring a successful market penetration.

Nutritional Products International specializes in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. With a proven approach, NPI facilitates the introduction and expansion of products in the U.S. retail market for manufacturers worldwide.

InHealth Media, a cost-effective PR firm, partners closely with NPI to ensure broad distribution across numerous U.S. outlets. As a media agency with a global reach, IHM specializes in sports, health and wellness, beauty, personal care, and nutrition markets and offers comprehensive media services.

Furthermore, Gould highlights NPI’s proactive engagement with major retail buyers at various trade shows, ensuring high-impact presentations of client products to top retailers, including Walmart, Target, GNC, Walgreens, CVS, Costco, and Whole Foods.

Nutritional Products International and InHealth Media stand as beacons of success and expertise for companies looking to navigate the complexities of the U.S. marketplace.

For more information about InHealth Media and its services, please visit www.inhealthmedia.com.

To learn more about NPI’s comprehensive services for health and wellness product manufacturers, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

ABOUT IN HEALTH MEDIA
InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.

In a display of economic resilience, the United States economy commenced 2024 on a high note, adding 353,000 jobs in January. This significant increase, as reported by the Bureau of Labor Statistics, surpasses expectations and signals a robust period of growth and stability. Meanwhile, Nutritional Products International (NPI), under the visionary leadership of Mitch Gould, continues to set the pace in the retail distribution of health and wellness products, marking a parallel trajectory of success and innovation.

Despite the challenges posed by the Federal Reserve’s aggressive rate-hiking campaign, the US job market has demonstrated strength and endurance. With the unemployment rate holding steady at 3.7% for the 24th consecutive month, the nation celebrates one of the longest periods of economic expansion this century. This growth underscores the resilience of the US economy, particularly noteworthy in an election year.

Mitch Gould, CEO and founder of NPI has leveraged his extensive experience and innovative strategies to forge a unique path for brands looking to penetrate the American market. Through his creation, the “Evolution of Distribution,” Gould has provided a comprehensive platform for international brands, including importation, distribution, and promotion.

In partnership with NPI and InHealth Media (IHM), Gould has established a synergistic approach to distribution and marketing. This collaboration has enhanced brand visibility across the US and positioned NPI as a leader in the innovation of retail distribution.

As the US economy strides forward with momentum, so does NPI under Mitch Gould’s guidance. With a history of achievements and a future filled with potential, Gould reflects on his journey with pride and anticipation for the opportunities that lie ahead. “The journey thus far has been exhilarating, and the path forward is filled with possibilities. I am committed to driving NPI and the brands we represent towards greater heights of success,” Gould stated.

NPI remains dedicated to offering innovative distribution and marketing strategies that cater to the evolving needs of both domestic and international product manufacturers. As the economy flourishes, so does the potential for brands under NPI’s umbrella, promising a year of growth, innovation, and success.

For further details on Nutritional Products International and its services, visit www.nutricompany.com. Additional details on InHealth Media can be found at www.inhealthmedia.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

ABOUT IN HEALTH MEDIA

InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.

Nutritional Products International (NPI), a leader in the health and wellness sector, is pleased to announce the promotion of Mike Myrthil to Executive Vice President. In his new role, Myrthil will continue to leverage his extensive experience in the industry to further NPI’s mission of introducing and expanding health and wellness products in the market.

Mitch Gould, Founder and CEO of NPI, praised Myrthil’s contribution to the company. “Mike has been an invaluable asset to our team, demonstrating unparalleled expertise and dedication. His ability to work closely with our global clientele and internal teams has significantly contributed to our success,” said Gould.

NPI, headquartered in Boca Raton, FL, serves a diverse range of clients worldwide, offering strategic brand management and distribution services. Myrthil’s work involves close collaboration with international brands, guiding them through the complexities of launching and growing their presence in the competitive U.S. marketplace.

Throughout his tenure at NPI, Myrthil has amassed a profound understanding of various sectors within the health and wellness industry, including dietary supplements, functional foods, nutritional beverages, and beauty products. “I’m committed to supporting both domestic and international brands throughout their launch or expansion journey,” Myrthil stated. “It’s rewarding to see our clients’ products reach new heights thanks to the collaborative efforts of our team.”

NPI’s all-encompassing approach to brand management is part of Gould’s “Evolution of Distribution” system, which aims to simplify the process of introducing new products to American consumers. The company offers a suite of in-house services, including sales, logistics, regulatory guidance,  and marketing support.

For more details, visit www.nutricompany.com.

While numerous companies excel in crafting innovative products, their success hinges on attracting both retailers and consumers to their offerings.

Mitch Gould, the founder and CEO of Nutritional Products International, a leading global brand management firm located in Boca Raton, FL, emphasizes NPI’s role in bridging the gap to the U.S. market for these brands. “We are the conduit to both American consumers and retailers, providing comprehensive services necessary for brands aiming to widen their U.S. market presence,” Gould states.

Gould observed that many brands, particularly those from overseas, struggled with establishing a direct presence in the U.S. market due to the high costs involved, including the necessity for a local office and specialized staff. “Our solution at NPI is to serve as the American office for our international clients, eliminating the need for them to incur the hefty expenses of setting up a direct presence,” he explains.

NPI offers a suite of services, encompassing logistical and operational support, a skilled sales force, and marketing knowledge, effectively eliminating the need for brands to hire additional staff or engage external agencies for these functions.

Gould created the “Evolution of Distribution” platform at NPI to simplify and expedite the product launch process in the U.S. This innovative platform offers a comprehensive solution for the importation, distribution, and marketing of products, ensuring compliance with FDA regulations and facilitating smooth customs clearance and warehouse delivery.

Furthermore, Gould highlights NPI’s proactive engagement with major retail buyers at various trade shows, ensuring high-impact presentations of client products to top retailers, including Walmart, Target, GNC, Walgreens, CVS, Costco, and Whole Foods.

“Securing visibility for new products is a significant hurdle, and at NPI, we are committed to devising effective strategies to reach both consumers and retailers,” Gould remarks.

In conjunction with NPI, Gould’s InHealth Media (IHM) serves as a dynamic force in public relations, providing extensive media exposure and marketing support to brands looking to penetrate or expand their presence in the U.S. market. Together, NPI and IHM provide a complete turnkey solution to import, distribute and promote from one platform.

For additional information, please visit www.nutricompany.com. Additional details on InHealth Media can be found at www.inhealthmedia.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

ABOUT IN HEALTH MEDIA
InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets