If there’s one thing you take away from this blog post, it’s that the number one rule when it comes to posting is don’t be lazy! Add some form of visual to every single post.

It’s been proven time and time again that posts perform better with something to look at. According to a study by Skyword, “On average, total views [of its clients’ content] increased by 94% if a published article contained a relevant photograph or infographic when compared to articles without an image in the same category.”

For the perfect post, add a photo and follow these simple guidelines:

• Include a story link, because driving traffic to worthwhile content will build trust between you and your followers.

• Watch out for copyright issues. When taking a screenshot or reposting a photo, be sure to credit your source!

• Or, add your own visual. There are countless stock photo websites where your employer can opt to pay for photos, like Getty Images. Even better, go outside and get creative! Take a photo and try to edit it on Canva for free.

Remember, each post should tell a story, so take advantage of every element at your disposal to tell it.