As economic forecasts signal a shift away from recession concerns, experts are increasingly optimistic about the U.S. economy’s trajectory. Prominent economists, who had previously projected a looming recession, are now emphasizing the potential for a “soft landing” – a controlled deceleration of growth that sidesteps a severe economic downturn.

At the forefront of this promising outlook is Nutritional Products International (NPI), a leading retail distribution firm founded and led by industry visionary Mitch Gould. Leveraging his extensive experience and foresight, Gould has positioned NPI as an innovation-driven powerhouse in the distribution of nutraceuticals, dietary supplements, functional beverages, and skincare products.

Mitch Gould, Founder of NPI, commented on the company’s success in navigating challenging times: “Our adaptability and commitment to understanding consumer dynamics have allowed us to flourish even in the face of uncertainty. Through our groundbreaking ‘Evolution of Distribution’ platform, we’ve empowered both domestic and international manufacturers to thrive in the expansive U.S. retail market.”

NPI’s revolutionary “Evolution of Distribution” system is designed to streamline the importation, distribution, and promotion of brands, simplifying the process for health and wellness companies from around the world to enter the U.S. market. This pioneering approach has proven its effectiveness in helping numerous brands navigate complex market conditions and achieve success.

Gould’s expertise has been pivotal in navigating the ever-evolving landscape of e-commerce, including Amazon’s robust health and wellness category. His strategic insights have played a pivotal role in placing major brands and products in front of a wide audience.

In addition to his contributions to the retail sector, Gould’s prowess as a global marketing guru has led him to represent distinguished figures from the realms of sports and entertainment, underscoring his influential standing across industries.


NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.