Nutritional Products International (NPI), under the visionary leadership of CEO Mitch Gould, continues to stand out as the premier partner for health and wellness brands, aiming to make a splash in the vast U.S. market.

In a groundbreaking move for health and wellness brands eyeing the lucrative U.S. market, NPI proudly presents its revolutionary “Evolution of Distribution” (EoD) platform. Spearheaded by industry luminary Mitch Gould, this innovative offering heralds a new era, reshaping the landscape of product penetration in America.

Far more than just a platform, NPI’s EoD represents a comprehensive ecosystem meticulously crafted to streamline the importation, distribution, and promotion of products all under one roof. This seamless integration isn’t merely about efficiency; it’s a strategic game-changer, ensuring partners achieve substantial returns on their investments. With NPI’s expert guidance, both domestic and international companies can now navigate the intricate U.S. market landscape with unprecedented ease, securing prime placement with leading retailers and carving out a presence in thriving online marketplaces such as Amazon and

Drawing from over three decades of retail expertise, Mitch Gould is keenly attuned to the myriad challenges brands encounter when venturing into the U.S. market. From cultural nuances to regulatory hurdles, Gould’s EoD platform offers a solution that demystifies these complexities, delivering a comprehensive, all-in-one package that not only saves time but also invaluable resources.

Expanding its horizons, NPI, alongside its sister company, InHealth Media, is making significant strides in the digital arena, recognizing and embracing the unstoppable rise of e-commerce, a trend further accelerated by the pandemic. However, amidst this digital evolution, NPI remains committed to the traditional retail landscape, actively participating in key industry events to foster stronger connections between retailers and product innovators.

With Mitch Gould’s strategic relationships encompassing every major U.S. retailer, from industry titans like Walmart and Amazon to CVS and Target, NPI’s “Evolution of Distribution” platform isn’t just an offering; it’s a revolution, setting a new standard in the health and wellness distribution sphere.

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NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market. Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.


InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.