The U.S. labor market continues to show resilience as the number of Americans applying for unemployment benefits fell again to 215,000 last week. This decline reaffirms that layoffs remain low, bolstering confidence in the robust U.S. economy. Initial jobless claims have consistently hovered between 194,000 and 232,000 this year, marking a low level last seen consistently in the 1960s.

A strong labor market is a crucial element in driving economic growth, and this stability is echoed in the thriving operations of Nutritional Products International (NPI). For over three decades, NPI has surpassed client expectations by aiding companies of all sizes in launching and marketing new and existing products across the United States. With an unmatched track record, NPI prides itself on fostering business growth and enhancing bottom-line performance through advanced analytics, strategic planning, and a vast network of power brokers in every major retail channel.

“Our mission is to provide our clients with the tools and relationships necessary to thrive in the world’s largest retail market,” said Mitch Gould, founder and CEO of NPI. “We are dedicated to our clients’ success and are proud to offer a unique approach that has proven effective time and time again.”

Mitch Gould has represented icons from the sports and entertainment industries, including Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky. His expertise and vision have positioned NPI as a leader in the industry, providing unparalleled entry points into some of the largest retail accounts, such as Walmart, Amazon, and Home Depot, among others in the United States.

As a privately held company, NPI’s intimate and unique relationships with key buyers set it apart, ensuring that each client’s product receives the attention and placement it deserves.

For more information about Nutritional Products International and how they can help your brand succeed, visit


NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.