Nutritional Products International: Mitch Gould on 2024’s Holiday Shopping Boom and the Benefits for Emerging Brands
As the 2024 holiday season charges ahead with record-breaking sales, Nutritional Products International (NPI) Founder and CEO Mitch Gould says the numbers reveal a golden opportunity for emerging brands seeking to capitalize on this year’s unprecedented online shopping boom. According to Adobe Analytics, consumers spent an impressive $77.4 billion online between November 1 and November 24—a […]