As the 2024 holiday season charges ahead with record-breaking sales, Nutritional Products International (NPI) Founder and CEO Mitch Gould says the numbers reveal a golden opportunity for emerging brands seeking to capitalize on this year’s unprecedented online shopping boom.

According to Adobe Analytics, consumers spent an impressive $77.4 billion online between November 1 and November 24—a 9.6% increase from 2023. The momentum surged through the Thanksgiving weekend, with Black Friday setting a new record of $10.8 billion in online sales, up more than 10% from last year. Cyber Monday solidified the trend, becoming the “biggest online shopping day of all time,” with $13.3 billion spent online.

“This holiday season started with a bang, showcasing the incredible growth of e-commerce,” said Mitch Gould, a retail distribution veteran and creator of the “Evolution of Distribution” platform. “For brands looking to break into the competitive U.S. market, this is the time to act. The sheer volume of consumer spending this season proves that demand is strong, and it’s a pivotal moment for companies to position themselves for success.”

Gould and his team at NPI specialize in helping international health, wellness, and beauty brands navigate the complexities of U.S. retail. With decades of experience, NPI streamlines product launches and facilitates entry into major e-commerce platforms like Amazon, Walmart.com, and more—allowing brands to seize the opportunity created by the holiday shopping surge.

“The record-breaking sales we’re seeing this year highlight how online platforms dominate consumer behavior during the holidays,” Gould continued. “At NPI, we ensure our clients are strategically positioned to reach these shoppers, leveraging the heightened e-commerce activity to maximize their exposure, sales, and long-term growth.”

Gould emphasized that NPI’s comprehensive services—including product registration, logistics support, and marketing campaigns—are designed to help brands capitalize on moments like the holiday season, where visibility and timing are critical.

“As consumers continue to shop through December, the ripple effect of this year’s holiday season will extend well into 2025. Brands that act now will be able to carry this momentum forward, setting themselves up for sustained success,” Gould added.
With holiday shopping expected to continue at record levels throughout the season, NPI remains committed to helping brands navigate the booming U.S. market and achieve their growth potential.

For more information on NPI, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

The dietary supplement industry is energized following the nomination of Robert F. Kennedy Jr. as Secretary of the U.S. Department of Health and Human Services (HHS) by President-elect Donald Trump.

While the nomination is expected to face intense scrutiny during Senate confirmation hearings, the possibility of RFK Jr. leading HHS offers a glimmer of hope for an industry long seeking regulatory reform and broader consumer access.

Mitch Gould, CEO and Founder of Nutritional Products International (NPI) expressed optimism about Kennedy’s potential to champion policies that could stimulate innovation and growth in the dietary supplement sector. With decades of experience helping international brands navigate the complex U.S. market, Gould sees this nomination as an opportunity for change.

“Nutritional Products International has been at the forefront of bringing innovative health products to American consumers,” said Gould. “RFK Jr.’s recognition of the challenges faced by the dietary supplement industry, especially concerning outdated FDA regulations, signals a potential shift towards a more supportive regulatory environment.”

Kennedy has publicly criticized the U.S. Food and Drug Administration (FDA) for hindering the growth of vitamins and nutraceuticals, products he believes are vital for improving public health. His stance aligns with the industry’s calls for more transparent and streamlined processes for product approvals and labeling requirements, which could significantly reduce barriers to entry for international brands.

“An HHS leader who understands the value of dietary supplements and functional foods is a win not just for the industry but also for consumers,” added Gould. “At NPI, we specialize in helping global brands overcome these hurdles, and Kennedy’s potential policy changes could make the U.S. market even more attractive for international companies.”

As a pioneer in the “Evolution of Distribution,” Gould has positioned NPI as a key partner for companies seeking U.S. market entry. Through a proprietary system, NPI integrates sales, marketing, and logistics into a single, efficient platform, empowering brands to succeed in the competitive retail landscape.

Kennedy’s focus on addressing chronic disease and improving access to preventive health measures could align with the industry’s goals of promoting wellness through dietary supplements. While the path to confirmation and the subsequent policy implementation remains uncertain, the nomination has already energized stakeholders and sparked optimism across the industry.

“We’re ready to help international companies seize this moment of opportunity,” said Gould. “The U.S. marketplace is on the cusp of significant transformation, and NPI is here to lead the charge in connecting innovative brands with American consumers.”

For more information about NPI and its services, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

Nutritional Products International (NPI) and InHealth Media (IHM), led by CEO Mitch Gould, are proud to announce the launch of an innovative national TV campaign that seamlessly connects viewers with leading e-commerce platforms like Amazon and Walmart.com.

This groundbreaking initiative integrates product tags directly into America’s top-rated television shows, enabling consumers to make instant purchases through convenient links. By combining the influence of national television with the accessibility of online marketplaces, the campaign offers an unprecedented way for brands to boost sales and visibility across the U.S.

“This tagging strategy is about more than just increasing sales; it’s about transforming how brands engage with consumers,” said Mitch Gould, CEO and founder of NPI. “We are leveraging the power of media and online retail synergy to elevate the brands we work with, giving them unparalleled exposure on national television and the world’s largest online marketplace.”

The campaign is slated for national syndication in major markets, including New York, Los Angeles, Chicago, and Atlanta, reaching over 1,000 stations and millions of households. This initiative ensures that participating brands achieve maximum exposure and enhanced consumer engagement on a national scale.

Mitch Gould, a third-generation retail distribution professional, has over 35 years of industry experience. Known for his forward-thinking strategies, Gould pioneered the placement of premium health and wellness products on Amazon in the early 2000s.

“At that time, Amazon was only selling books and electronics,” Gould said. “I placed more than 150 brands in Amazon’s new health and wellness and sports nutrition categories. It’s rewarding to have a role in Amazon’s history.”

“I am engaging with manufacturers and brand developers globally,” added Gould. “My day starts with Europe and ends with Asia. I bring my retail distribution expertise to international brands seeking entry into the American market.”

Throughout his career, Gould has collaborated with iconic figures, including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky, bringing their branded products to market and securing their retail success.

For further details about IHM, please visit www.nutricompany.com. For more information on NPI, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

ABOUT IN HEALTH MEDIA

InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.

Mitch Gould, Founder and CEO of Nutritional Products International (NPI), wishes everyone a joyful and gratitude-filled Thanksgiving holiday.

As families and friends come together to celebrate, Gould and the NPI team reflect on the blessings of the past year and look forward to continuing their mission of bringing innovative health and wellness products to consumers worldwide.

“This Thanksgiving, we pause to express our gratitude to our clients, partners, and dedicated team members who make NPI’s success possible,” said Mitch Gould. “We are thankful for the opportunity to collaborate with forward-thinking companies, empowering them to achieve their goals while improving the lives of consumers everywhere.”

NPI, headquartered in Boca Raton, specializes in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. Under Gould’s leadership and his pioneering “Evolution of Distribution” strategy, the company has built a reputation for bridging the gap between manufacturers and retailers, helping brands thrive in the competitive U.S. marketplace.

“As we sit down with loved ones this Thanksgiving, let’s remember the importance of health, happiness, and the connections that enrich our lives,” Gould added. “We are honored to play a role in helping people lead healthier, more fulfilling lives through the products we bring to market.”

From everyone at Nutritional Products International, have a safe and Happy Thanksgiving filled with warmth, good food, and cherished moments.

For more information about Nutritional Products International and Mitch Gould, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

Nutritional Products International (NPI), led by industry trailblazer Mitch Gould, is transforming how global brands import, distribute, and promote their products in the U.S. market. The company’s proprietary “Evolution of Distribution” model simplifies market entry, saving brands time, resources, and effort.

With decades of experience in retail distribution, Gould developed the “Evolution of Distribution” to address the complexities international brands face when expanding to the United States. From ensuring regulatory compliance to building marketing campaigns, NPI’s full-service model covers every aspect of the process.

“Our mission is to take the pain points out of market expansion,” said Gould. “With our expertise in importing, distributing, and promoting products, we provide brands with a streamlined pathway to success in the U.S. market.”

This revolutionary system combines all the professional services needed for a successful product launch under one central command structure, simplifying the process for international companies.

NPI’s clients benefit from strategic partnerships with major retail chains and e-commerce giants, leveraging Gould’s extensive network and innovative solutions. Under his leadership, NPI continues to set the gold standard for international product distribution and promotion.

One of the key advantages of NPI’s “Evolution of Distribution” system is its cost-effective method of placing products with some of the most sought-after retailers in the country, including Amazon and Walmart.com. NPI’s dedicated staff continually engages with buyers from both large and small retail chains throughout the year. At the same time, IHM manages all aspects of marketing, including strategic public relations, social media campaigns, and television promotion.

Gould concluded, “We work closely with our clients to introduce their products to American consumers. Product manufacturers have a partner in NPI and IHM.”

For more information on Nutritional Products International, please visit www.nutricompany.com.

Additional details on InHealth Media can be found at www.inhealthmedia.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

ABOUT IN HEALTH MEDIA

InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.

Mitch Gould, the visionary founder and CEO of Nutritional Products International (NPI), is redefining the retail landscape with his groundbreaking “Evolution of Distribution” model. This innovative approach streamlines the way international brands import, distribute, and promote their products in the competitive U.S. market.

Gould’s “Evolution of Distribution” strategy combines decades of industry expertise with cutting-edge solutions to address the unique challenges faced by health and wellness brands. The model provides a one-stop shop for companies entering the U.S. market, covering everything from regulatory compliance and warehouse logistics to retail distribution and marketing.

“Bringing international products to the U.S. requires a seamless process to import, distribute, and promote effectively,” said Gould. “Our model eliminates the guesswork, allowing brands to focus on quality while we handle the complexities of market entry.”

NPI’s approach has already propelled numerous brands into major retailers and e-commerce platforms, delivering measurable results and enhanced visibility. Gould’s leadership, combined with a team of industry experts, ensures that clients experience unparalleled success in the highly competitive U.S. market.

Gould emphasized that NPI and IHM take on managing the complexities of product launches. “We let the health and wellness product manufacturers do what they do best — create new products. We handle the rest.”

One of the key advantages of NPI’s “Evolution of Distribution” system is its cost-effective method of placing products with some of the most sought-after retailers in the country, including Amazon and Walmart.com. NPI’s dedicated staff continually engages with buyers from both large and small retail chains throughout the year. At the same time, IHM manages all aspects of marketing, including strategic public relations, social media campaigns, and television promotion.

Gould concluded, “We work closely with our clients to introduce their products to American consumers. Product manufacturers have a partner in NPI and IHM.”

For more information, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

With Black Friday around the corner and Infobip forecasting a 7% increase in online sales this year, international brands have a prime opportunity to enter the U.S. market and capture a portion of the holiday sales boom.

According to the forecast, Black Friday sales grew from $9.1 billion in 2022 to $9.8 billion in 2023, with this year’s sales expected to reach even greater heights. For global brands seeking an immediate path to success, Mitch Gould and Nutritional Products International (NPI) offer an unparalleled gateway into the competitive U.S. market.

Mitch Gould, a leader in retail distribution and the founder of NPI, has decades of experience working with powerhouse retailers such as Amazon, Walmart, and CVS, as well as other Fortune 500 companies. Gould’s unique “Evolution of Distribution” platform provides international brands with a streamlined, turnkey solution to launch their products in the U.S. market quickly and effectively. For international companies, the path to capitalizing on Black Friday sales has never been easier or more efficient.

“Entering the U.S. market before Black Friday allows international brands to leverage one of the biggest shopping events of the year,” said Mitch Gould, CEO and founder of Nutritional Products International. “Our approach combines strategic partnerships with retail giants and in-depth market knowledge, ensuring products make a meaningful impact with U.S. consumers. With our support, brands can be market-ready just in time for this critical retail period.”

Gould’s extensive network and reputation across top-tier U.S. retailers allow international brands to secure placements quickly, overcoming the traditional hurdles of supply chain and regulatory challenges. NPI’s “Evolution of Distribution” platform simplifies the entire process, handling everything from product registration and warehousing to marketing and sales support.

With Infobip projecting online sales to soar on Black Friday this year, the timing is ideal for international companies to establish a foothold in the U.S. market. Mitch Gould and NPI stand ready to help international brands capture attention, drive sales, and gain brand recognition during the peak holiday shopping period.

For more information, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

In a decisive move to support the U.S. economy, the Federal Reserve has announced a quarter-point reduction in its benchmark interest rate, lowering it by 25 basis points to a target range of 4.50% – 4.75%.

This marks a shift in priorities, as the Fed emphasizes employment growth alongside inflation control. The rate cut is expected to bolster financial conditions for businesses and consumers alike, creating favorable market entry conditions for international companies looking to establish a presence in the United States.

Mitch Gould, CEO and Founder of Nutritional Products International (NPI), a leading retail distributor specializing in health and wellness brands, hailed the Fed’s decision as a positive development for international businesses targeting U.S. expansion. With nearly three decades of experience in navigating U.S. distribution for international brands, Gould noted that the interest rate cut offers companies the ability to finance their entry strategies more affordably while also benefiting from increased consumer spending power.

“As international brands consider entering the U.S. market, reduced interest rates can mean lower borrowing costs, which are crucial for everything from supply chain investments to building effective distribution networks,” said Gould. “At Nutritional Products International, we have consistently supported global companies entering the U.S., and the Fed’s easing of borrowing conditions creates an ideal window for brands to establish a competitive foothold in one of the world’s largest consumer markets.”

The rate cut also signals greater economic stability, which Gould believes will encourage international companies to explore partnerships, invest in marketing, and engage in strategic planning for long-term growth. With NPI’s innovative “Evolution of Distribution” platform, Gould and his team offer these companies a streamlined process to connect with U.S. retailers and consumers, ensuring efficient, scalable market entry.

“NPI’s model is designed to simplify U.S. market entry, allowing international brands to minimize upfront costs and risk while accessing one of the most dynamic consumer bases in the world,” Gould added. “We believe the Fed’s rate cut is a timely incentive for businesses worldwide to consider the U.S. as a high-potential destination for growth.”

With a proven track record in the nutraceutical and wellness sectors, Nutritional Products International stands ready to assist international brands in capitalizing on this favorable economic climate. Gould’s expertise and NPI’s comprehensive market entry solutions make the company a preferred partner for brands seeking to navigate the complexities of the U.S. retail landscape.

For more information about Nutritional Products International and how to leverage their services for U.S. market entry, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

With a new administration setting the stage for growth and innovation, Nutritional Products International (NPI) remains at the forefront, empowering health and wellness brands worldwide to break into the highly competitive U.S. market and find their perfect partner in NPI.

“We are thrilled to welcome you, Donald Trump, as our next president,” said Mitch Gould, founder and CEO of NPI, a leading global brand management firm based in Boca Raton, Fla.

As companies globally face challenges navigating logistics, sales, and FDA approval, NPI offers a clear, efficient pathway to success.

“We support brands looking to launch in the U.S. by managing every aspect of their product entry,” said Gould. “This new era brings both challenges and exciting opportunities, and NPI is here to guide companies in making a seamless transition into the U.S. market.”

From regulatory compliance to warehousing and logistics, NPI understands the intricacies of launching products within the U.S. health and wellness sector, providing manufacturers with the expert support they need to thrive without inflating costs.

NPI’s approach is powered by Gould’s innovative “Evolution of Distribution” platform, an all-encompassing system designed to help brands reach American consumers. This proprietary model integrates critical services including:

  • Exporting
  • Logistics
  • FDA regulatory compliance
  • Sales
  • Marketing

“This platform offers a cost-effective, turnkey solution for companies to launch or expand their presence in the U.S.,” Gould explained. “With NPI as a trusted partner, manufacturers avoid common pitfalls and gain a streamlined pathway to growth.”

More About NPI and Mitch Gould

Founded by Mitch Gould, a third-generation retail distribution and manufacturing expert, NPI specializes in nutraceuticals, dietary supplements, functional beverages, and skincare products. Gould, known as a visionary leader, has a track record of helping brands find success in the U.S. market. As part of a “Powerhouse Trifecta” in the early 2000s, he helped launch over 150 products on Amazon’s burgeoning health and wellness category. His experience and expertise have made him a go-to resource for companies seeking sustainable U.S. market entry.

As the new administration looks to foster growth, NPI stands ready to support the brands poised to make a significant impact on American consumers.

For more information about Nutritional Products International and Mitch Gould, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

Mitch Gould, CEO and founder of Nutritional Products International (NPI) joins industry leaders in recognizing the recent improvements in the U.S. job market as jobless claims reach a five-month low. This positive trend reflects an environment conducive to economic stability, a promising backdrop for NPI’s continued efforts to drive economic growth through the distribution of innovative health and wellness products.

According to data released by the U.S. Department of Labor, initial jobless claims dropped by 12,000 to 216,000 in the week ending October 26. This marks the third consecutive week of decline and the lowest level since May, underscoring a resilient labor market. The decline in jobless claims surpasses economists’ expectations, as the Wall Street Journal projected claims to rise by 3,000 to 230,000.

For Mitch Gould, these numbers are a positive indicator of the strength and adaptability of the U.S. labor force—a critical factor as NPI expands its footprint in retail distribution.

“Our team is committed to fostering job creation and supporting the U.S. economy by building opportunities within the health and wellness industry,” said Gould. “This decline in jobless claims underscores the strength of our nation’s workforce, and it reflects the ability of businesses to adapt and thrive in changing economic conditions.”

The report further highlighted that the total number of individuals receiving unemployment benefits decreased by 26,000 to 1.86 million in the week of October 19, while unadjusted claims fell to 200,132. The numbers signify a return to pre-Hurricane Helene levels, reflecting minimal strain on the labor market. According to Oliver Allen, senior U.S. economist at Pantheon Macroeconomics, “Businesses seem to be managing labor costs by limiting hiring rather than with layoffs.”

As a leader in retail distribution, Mitch Gould has been instrumental in creating opportunities for growth and employment in a sector increasingly focused on wellness and nutritional products. Under Gould’s leadership, NPI has expanded to represent international health and wellness brands in the U.S., contributing to job growth and consumer choice in the sector.

For more information about Nutritional Products International, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.