Amazon, the world’s largest e-commerce giant, announces its plan to hire 250,000 workers for the upcoming holiday season, translating into positive news for Mitch Gould, founder and CEO of Nutritional Products International (NPI).
Mitch Gould, a seasoned professional with over 35 years of experience in retail distribution, has played a pivotal role in Amazon’s expansion into health and wellness and sports nutrition. NPI, led by Gould, specializes in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products, offering a unique and proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould’s career began with selling millions of dollars worth of products to prominent home center chains like Home Depot, Lowe’s Menards, and Ace Hardware in the lawn and garden hardware industry. He later transitioned into the nutrition sector, establishing strong relationships with major retailers such as Walmart, K-Mart, Meijer, Walgreens, CVS, and Costco.
When Amazon ventured into new product categories, they turned to Gould and NPI for assistance with their expansion efforts. Gould’s expertise and extensive network in the retail world proved invaluable to Amazon as they diversified their offerings. Sensing this momentous opportunity, Gould harnessed his vast industry insights and connections to ensure renowned brands found their rightful place on Amazon’s platform.
Gould’s impressive network within the sports nutrition, health, and wellness sectors made for an unmatched force set to facilitate the addition of renowned brands to Amazon’s platform.
“Amazon’s entry into health and wellness was a significant shift. I was excited to be at the forefront of this change, bringing top-tier products to a vast audience,” commented Gould.
Moreover, Mitch Gould’s forward-thinking approach led to the creation of the “Evolution of Distribution,” a platform designed to address the challenges faced by foreign brands entering the American market. Recognizing that companies from Europe and other parts of the world were incurring significant losses when expanding to the United States, Gould devised a turnkey solution that streamlines the import, distribution, and promotion of foreign products, helping them establish a strong foothold in the U.S. retail landscape.
Mitch Gould commented, “I noticed a void in the marketplace – companies from abroad, particularly Europe, were coming into America and losing millions of dollars. I filled that void and created a headquarters for foreign brands to step into, a simple platform that enables them to have a turnkey, proven record solution where we import, distribute, and promote their products.”
As Amazon and Target gear up to hire tens of thousands of seasonal workers, it is clear that Mitch Gould and Nutritional Products International will continue to play a pivotal role in facilitating the distribution and growth of products in the health and wellness sector.
For more information about NPI and its expansive suite of services for health and wellness product manufacturers, visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Nutritional Products International, ‘Evolution of Distribution’ Redefines Market Entry for Health & Wellness Brands
Nutritional Products International (NPI), under the leadership of industry veteran Mitch Gould, continues to redefine the landscape of health and wellness product distribution in the United States. With a career spanning over three decades, Gould’s innovative approach, known as the “Evolution of Distribution,” provides a comprehensive solution for international brands striving to penetrate the U.S. market.
The “Evolution of Distribution,” a system Mitch Gould created, is designed to simplify the complexities faced by international companies, especially start-ups with limited sales and marketing expertise. “The journey of bringing a new product to the market is challenging,” said Gould. “It’s even more daunting for international companies without a local presence in the U.S. This realization was the catalyst for developing our unique distribution model.”
NPI becomes an extension of the brand, serving as its U.S. headquarters and handling an array of services, including sales, marketing, and operations. This centralized structure is bolstered by the efforts of InHealth Media (IHM), NPI’s sister company, ensuring a synchronized approach throughout every phase of product launch.
“Our team does the heavy lifting,” Gould remarked. “We empower health and wellness manufacturers to focus on their core – creating innovative products. Meanwhile, we navigate the intricate landscape of U.S. retail distribution, making their market entry seamless and effective.”
The effectiveness of NPI’s strategy is evident in its track record of positioning products in front of America’s top retailers, including giants like Amazon and Walmart.com. The firm’s hands-on approach involves regular interactions with buyers from both major and niche retail chains, while IHM spearheads comprehensive marketing strategies encompassing public relations, social media campaigns, and television promotions.
“We’re not just a service provider; we’re a partner,” Gould emphasized. “Our collaboration with clients is about crafting success stories, making sure that their products don’t just reach the market, but thrive in it.”
To explore NPI’s comprehensive services and to understand how they can elevate your brand in the U.S. market, please visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds.
US Economy Surpasses Expectations; Nutritional Products International Continues to Thrive Amidst Economic Optimism
The U.S. economy has outperformed expectations in a display of economic resilience, with the fourth quarter showing robust growth and consumer spending, according to reports.
Amidst fears of a recession, the economy has proved formidable, with the Commerce Department’s recent report indicating a 2.5% growth for the full year. This surge in economic activity has not only allayed fears of an immediate downturn but has also set a positive tone for businesses across the nation. One such enterprise that continues to thrive in this favorable economic climate is Nutritional Products International (NPI), led by founder and CEO Mitch Gould.
As the U.S. economy demonstrates its strength, Nutritional Products International stands as a testament to robust business strategies and market foresight. Mitch Gould, a figure in retail distribution with over 35 years of unparalleled experience, has navigated NPI through various market conditions, consistently achieving remarkable success. Starting with sales in major retailers like Home Depot, Lowe’s, Costco, and Menards, Gould’s journey is a narrative of visionary leadership.
Reflecting on the formative years of his career, Gould recalls the exhilarating period of national expansion for renowned retailers, a time when he represented leading consumer product brands. This phase was marked by a significant transition to the fields of nutrition and sports nutrition, where Gould’s acumen shone brightly, partnering with legends in bodybuilding, wrestling, and action films. His strategic brilliance was further acknowledged when Amazon sought his expertise for its foray into health and wellness and sports nutrition.
Mitch Gould also established the “Evolution of Distribution” model, offering a comprehensive solution for foreign brands to efficiently import, distribute, and promote their products in the U.S.
In partnership with InHealth Media, NPI ensures expansive media coverage and market presence, capitalizing on the firm’s vast knowledge, experience, and executive networks. This synergy between NPI and IHM has been instrumental in amplifying brand visibility and driving significant growth for health and wellness product manufacturers.
As the U.S. economy sets a robust trajectory for 2024, Nutritional Products International stands poised to harness this momentum, continuing to offer unparalleled distribution services for nutraceuticals, dietary supplements, functional beverages, and skin-care products.
To explore NPI’s comprehensive services for health and wellness product manufacturers and to understand how they can elevate your brand in the U.S. market, please visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Mitch Gould and Nutritional Products International Introduce the Clear Choice to Enter the Largest Market in the World
Nutritional Products International (NPI), led by founder and CEO Mitch Gould, continues to be the preferred partner for health and wellness brands looking to make a significant impact in the U.S. market.
In a significant leap forward for health and wellness brands eyeing the lucrative U.S. market, Nutritional Products International (NPI) proudly unveils its game-changing “Evolution of Distribution” (EoD) platform. Orchestrated by industry titan Mitch Gould, this revolutionary offering marks a transformative moment, redefining how products penetrate the American market.
NPI’s EoD is not just a platform; it’s a comprehensive ecosystem ingeniously designed to import, distribute, and promote products all under one roof. This synergy of services isn’t just about efficiency; it’s a strategic cost-cutter, ensuring partners enjoy a robust return on investment. With NPI’s seasoned hand guiding the way, companies, whether homegrown or international, can now navigate the complex U.S. market maze with unprecedented ease, securing prime shelf space with top retailers and making a mark in booming online marketplaces like Amazon and Walmart.com.
Mitch Gould brings over three decades of retail wisdom to the table, a wisdom that’s acutely aware of the challenges brands face when stepping into the U.S. arena. From cultural nuances to regulatory labyrinths, Gould’s EoD platform promises to demystify these complexities, offering a streamlined, all-in-one package that saves not just time but also invaluable resources.
Further broadening its horizon, NPI, together with its sister company, InHealth Media, is making bold strides in the digital realm, acknowledging and embracing the unstoppable ascent of e-commerce, a trend that the pandemic has only accelerated. Yet, in this digital dawn, NPI hasn’t lost sight of the traditional retail fabric, actively engaging in pivotal industry events to weave stronger connections between retailers and product innovators.
With Mitch Gould’s strategic alliances spanning every major U.S. retailer, including giants like Walmart, Amazon, CVS, and Target, NPI’s “Evolution of Distribution” platform is not just an offering; it’s a revolution, setting a new standard in the health and wellness distribution domain.
For more information on how NPI can facilitate your brand’s entry into the U.S. market, visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Mitch Gould, Founder & CEO of Nutritional Products International, Celebrates the Success of ‘Evolution of Distribution’
At the helm of Nutritional Products International, Mitch Gould stands out as a visionary leader in the retail sector by providing a way for brands to enter the marketplace.
His “Evolution of Distribution” platform is revolutionizing how brands, both international and domestic, make their mark in the competitive U.S. market. The Evolution of Distribution model enables Gould and NPI to import, distribute, and promote from one platform, thus offering a turn-key solution.
“Creating the ‘Evolution of Distribution’ was a response to the challenges I saw facing brand manufacturers entering the U.S. market,” Gould explained. “These companies excelled in product creation but often lacked the expertise to navigate a new market.”
The platform offers a comprehensive suite of services for brand manufacturers aiming to launch or broaden their U.S. market footprint. Gould has assembled a team of professionals adept in sales, traditional and digital marketing, and distribution.
Moreover, Nutritional Products International (NPI) provides essential website services and regulatory support as required. “Our approach is a comprehensive, cost-effective solution for rapid market entry,” Gould remarked.
Gould’s vast 30-year experience encompasses various consumer product sectors, including sports and big-box consumer goods. His career in retail encompasses an extensive range of brands and major outlets such as Home Depot, Lowe’s, Costco, Target, Walmart, and Amazon.
He has been instrumental in introducing and promoting major brands and products, such as the acclaimed Stevan Seagal’s Lightning Bolt, Chuck Liddell’s Iceman RX, and Hulk Hogan’s Hogan Energy.
Mitch Gould and Nutritional Products International: U.S. Payrolls Surge in December, Boosting Opportunities
The United States witnessed a surge in job creation in December, with the addition of 216,000 jobs, significantly surpassing the expected figure of 170,000. This upswing in the labor market, as reported by the December jobs report, is a positive indicator for the economy and businesses nationwide. The unemployment rate remained stable at 3.7%, reflecting a robust economic environment.
The increase in employment was notably driven by the addition of 52,000 government jobs and 38,000 positions in the healthcare sector, encompassing ambulatory healthcare services and hospitals. These sectors have shown substantial growth, indicative of a strengthening economy.
Moreover, average hourly earnings rose by 0.4% over the month and exhibited a 4.1% year-on-year increase, surpassing the forecasted figures. This growth in earnings is a testament to the enhanced economic well-being of the American workforce.
In light of these encouraging developments, Nutritional Products International (NPI), under the visionary leadership of its founder Mitch Gould, stands to benefit as Americans receive an increase in wages. This results in more spending.
Gould, a renowned name in the retail distribution landscape, has pioneered the “Evolution of Distribution” system. This innovative approach is tailored to streamline the complex process of introducing international health and wellness products into the competitive American market.
Gould elaborates, “Our ‘Evolution of Distribution’ system empowers international manufacturers to concentrate on their core competency – product innovation.
Meanwhile, NPI’s expertise in navigating the nuances of the U.S. market ensures efficient handling of sales, marketing, and operational complexities.” NPI’s and Gould’s “EoD” provide the capability to import, distribute and promote from one platform.
NPI functions as a U.S. base for international companies, offering comprehensive services in marketing, operations, and sales. A key advantage of NPI’s system is its cost-effective strategy for placing products with leading retailers like Amazon and Walmart.com. The company’s seasoned team maintains strong relationships with buyers across various retail chains, facilitating seamless market entry for new products.
Gould adds, “Our close collaboration with clients is aimed at introducing their products effectively to American consumers, ensuring a smooth transition into the U.S. market.”
For more information about Nutritional Products International, please visit nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds.
Mitch Gould and Nutritional Products International: U.S. Economic Momentum on Tap for 2024
The White House’s recent announcement of a robust start to the 2024 U.S. economy has brought optimistic tidings for businesses, particularly in the health and wellness sector. Jared Bernstein, Chair of the White House Council of Economic Advisers, highlighted key indicators such as higher consumer spending during the holiday season, real wage gains over the past nine months, and a significant jump in consumer confidence.
These positive economic data points, including a five-month high in U.S. consumer confidence and a 14% increase in the University of Michigan’s Consumer Sentiment Index, signal strong tailwinds for companies like Nutritional Products International (NPI) and its clients. NPI, a leader in health and wellness product launches in the U.S., stands to benefit from the increased consumer spending and confidence.
Mitch Gould, the founder of NPI, has developed an “Evolution of Distribution” system, an innovative approach to simplifying the complex process of introducing international health and wellness products into the competitive American market. This system unifies all essential professional services under one central command, effectively mitigating the challenges faced by international companies without a U.S. base.
Gould stated, “Our ‘Evolution of Distribution’ system allows international manufacturers to focus on what they do best – creating new products. Meanwhile, we handle the intricacies of sales, marketing, and operations in the U.S. market.” This streamlined approach is particularly relevant and advantageous in the current economic climate, where consumer spending and confidence are on the rise.
NPI acts as a U.S. headquarters for international companies, providing a full spectrum of services, including marketing, operations, and sales. Their sister company, IHM, complements these efforts with robust marketing strategies encompassing public relations, social media campaigns, and television promotion.
One of the standout benefits of NPI’s system is its cost-effective method of placing products with top retailers like Amazon and Walmart.com. The company’s dedicated staff maintains ongoing relationships with buyers from various retail chains, ensuring a smooth entry for new products into the market.
In conclusion, Gould emphasized, “We work closely with our clients to introduce their products to American consumers, making their entry into the U.S. market as seamless as possible.”
For additional information about Nutritional Products International, visit nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Consumers Show Increased Intent to Buy Online in 2024, Boosting Opportunities for Nutritional Products International and its Partners
In a recent Bank of America survey, nearly half (42%) of 1,000 U.S. respondents indicated a plan to increase their online spending over the next year. This surge is driven primarily by the convenience of online shopping. Interestingly, concerns about the inability to try products before purchase are diminishing. The survey also highlighted that 64% of respondents turn to Amazon first for product searches, with 78% holding Prime memberships.
Online shopping priorities include low prices (29%), shipping time and costs (21%), selection (21%), and a user-friendly interface (19%). These trends present a significant opportunity for companies like Nutritional Products International (NPI), a leader in the retail distribution of health and wellness products.
Mitch Gould, the force behind NPI, brings over 35 years of experience in retail distribution. His career, which began with success in the lawn and garden hardware industry, transitioned to nutrition, leading to strong relationships with major retailers like Walmart, K-Mart, Meijer, Walgreens, CVS, GNC, Vitamin Shoppe and Costco. Gould’s expertise was instrumental in Amazon’s expansion into health and wellness, positioning NPI as a key player in bringing top-tier products to a wider market.
“Amazon’s entry into health and wellness marked a significant industry shift. I was thrilled to lead this evolution, introducing premium products to a broader audience,” said Gould.
NPI was a driving force in the conception of Amazon’s sports nutrition category, providing Amazon with turn-key access to major sports brands. Gould said, “Everything in life is timing and we were there at the right time.”
Gould also pioneered the “Evolution of Distribution” platform, addressing challenges faced by foreign brands entering the U.S. market. This innovative solution streamlines the import, distribution, and promotion processes, significantly reducing the risks and costs for international brands.
Gould added, “I identified a gap in the market where foreign companies, especially from Europe, were struggling in the U.S. With our turnkey solution, we’ve created a reliable pathway for these brands to thrive in America.”
For more information about NPI’s comprehensive services for health and wellness product manufacturers, please visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Mitch Gould and Nutritional Products International: Cyber Monday Sales Surge to Record $12.4 Billion
In an unprecedented surge of online consumer spending, U.S. shoppers set a new record this Cyber Monday, with sales hitting an astounding $12.4 billion. This marks a significant 9.6% increase from last year, establishing Cyber Monday 2023 as the biggest online shopping day in history. The data, compiled by Adobe Analytics, reflects the enduring strength of consumer spending in the face of rising interest rates and diminishing pandemic-era savings.
This record-breaking sales event has significant implications for companies like Nutritional Products International (NPI), a leader in the distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. Under the guidance of founder and global marketing expert Mitch Gould, NPI has established itself as a pivotal player in introducing international brands to the lucrative U.S. market.
Gould’s innovative strategy, known as the “Evolution of Distribution,” has revolutionized how foreign brands penetrate the American market. This approach mitigates the risks and challenges foreign companies face, offering a streamlined solution that encompasses import, distribution, and promotion within the U.S. Gould’s insights into market dynamics have enabled numerous international brands to thrive in a competitive landscape.
Reflecting on the impact of Cyber Monday sales, Mitch Gould stated, “The record-breaking online sales are a testament to the evolving consumer behavior and the growing significance of e-commerce in today’s retail environment. Our approach at NPI aligns perfectly with these trends, providing foreign brands with a comprehensive platform to successfully navigate and capitalize on these market shifts.”
As online shopping continues to dominate consumer spending, NPI’s strategic positioning and Gould’s expertise are more relevant than ever. This sales milestone highlights the company’s potential to leverage emerging market trends, further establishing NPI as a key player in introducing and scaling international brands in the U.S. retail sector.
For more insights into this pioneering approach to distribution, visit NPI.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds.
Mitch Gould and Nutritional Products International: U.S. Online Sales Hit New Peak with $9.8 Billion on Black Friday, Surging 7.5% Over Last Year
The recent Black Friday event has set a new record in U.S. online sales, reaching an unprecedented $9.8 billion, marking a 7.5% increase from last year’s figures. This surge, as reported by Adobe Analytics, reflects a growing trend among consumers to leverage significant deal days, with a particular focus on the ease of comparing and securing discounts online.
Nutritional Products International (NPI), a leading force in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products, is strategically positioned to capitalize on this upward trajectory. The company’s unique and proven approach to product distribution in the U.S. retail market is more relevant than ever in this evolving e-commerce landscape.
Mitch Gould, the founder of NPI and a recognized global marketing guru, has a history of representing iconic figures from sports and entertainment, including Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky. His innovative “Evolution of Distribution” platform has revolutionized the way foreign brands enter and thrive in the American market.
With the dramatic increase in online shopping, particularly evident during Black Friday sales, Gould’s vision and strategy provide a significant advantage for international brands looking to penetrate the U.S. market. Gould’s approach addresses the common challenges foreign brands face, offering a comprehensive, turnkey solution that encompasses importation, distribution, and promotion.
Commenting on this development, Mitch Gould stated, “The recent Black Friday figures are a testament to the evolving consumer behavior and the growing significance of online retail. At NPI, we’re perfectly aligned to support international brands in leveraging these market trends. We’ve seen that companies, especially from Europe, often struggle when expanding into the U.S., incurring substantial losses. Our platform fills this critical gap, providing a simplified, effective solution that has a proven track record of success.”
For more insights into this pioneering approach to distribution and to explore the possibilities for your brand, visit NPI.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Mitch Gould and Nutritional Products International: Amazon Plans to Hire 250,000 Workers for the Holiday Season, Target to Add Nearly 100,000
Amazon, the world’s largest e-commerce giant, announces its plan to hire 250,000 workers for the upcoming holiday season, translating into positive news for Mitch Gould, founder and CEO of Nutritional Products International (NPI).
Mitch Gould, a seasoned professional with over 35 years of experience in retail distribution, has played a pivotal role in Amazon’s expansion into health and wellness and sports nutrition. NPI, led by Gould, specializes in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products, offering a unique and proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould’s career began with selling millions of dollars worth of products to prominent home center chains like Home Depot, Lowe’s Menards, and Ace Hardware in the lawn and garden hardware industry. He later transitioned into the nutrition sector, establishing strong relationships with major retailers such as Walmart, K-Mart, Meijer, Walgreens, CVS, and Costco.
When Amazon ventured into new product categories, they turned to Gould and NPI for assistance with their expansion efforts. Gould’s expertise and extensive network in the retail world proved invaluable to Amazon as they diversified their offerings. Sensing this momentous opportunity, Gould harnessed his vast industry insights and connections to ensure renowned brands found their rightful place on Amazon’s platform.
Gould’s impressive network within the sports nutrition, health, and wellness sectors made for an unmatched force set to facilitate the addition of renowned brands to Amazon’s platform.
“Amazon’s entry into health and wellness was a significant shift. I was excited to be at the forefront of this change, bringing top-tier products to a vast audience,” commented Gould.
Moreover, Mitch Gould’s forward-thinking approach led to the creation of the “Evolution of Distribution,” a platform designed to address the challenges faced by foreign brands entering the American market. Recognizing that companies from Europe and other parts of the world were incurring significant losses when expanding to the United States, Gould devised a turnkey solution that streamlines the import, distribution, and promotion of foreign products, helping them establish a strong foothold in the U.S. retail landscape.
Mitch Gould commented, “I noticed a void in the marketplace – companies from abroad, particularly Europe, were coming into America and losing millions of dollars. I filled that void and created a headquarters for foreign brands to step into, a simple platform that enables them to have a turnkey, proven record solution where we import, distribute, and promote their products.”
As Amazon and Target gear up to hire tens of thousands of seasonal workers, it is clear that Mitch Gould and Nutritional Products International will continue to play a pivotal role in facilitating the distribution and growth of products in the health and wellness sector.
For more information about NPI and its expansive suite of services for health and wellness product manufacturers, visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.