Mitch Gould, the celebrated founder and CEO of Nutritional Products International (NPI), has been distinguished as one of the “10 BEST CEOs of 2023” by the prestigious C-Level Focus editorial magazine, CLF Magazine. 

This accolade is in recognition of his dynamic leadership, which has spanned over 35 years, ensuring that NPI remains at the forefront of retail distribution.

Having started his remarkable journey by bringing consumer products to prominent big-box home center chains, Gould’s expertise then evolved into the realms of nutrition and sports nutrition. Reflecting on his career, Gould stated, “Working with industry giants like Hulk Hogan and Bob Wall has been surreal. It’s all about the right timing in life.”

When the online retail behemoth Amazon, sought to venture into health, wellness, and sports nutrition, they entrusted Gould and NPI to spearhead their expansion. This collaboration further extended to Muscle Foods, marking NPI’s indispensable contribution to shaping these categories.

But Gould’s vision didn’t stop there. He identified a market gap where international brands, particularly from Europe, faced challenges in the U.S. market. To address this, he introduced the “Evolution of Distribution.” Gould remarked, “I aimed to create a hub for these foreign brands, offering them a comprehensive, turnkey solution for importing, distributing, and promoting their products.”

Complementing NPI’s expansive reach is InHealth Media (IHM). Led by Gould, IHM is a value-driven public relations firm that ensures distribution to thousands of U.S. outlets, leveraging its vast network of industry contacts.

For a closer look at NPI’s game-changing strategies, please visit www.nutricompany.com. 

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NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

Mitch Gould, the Founder and CEO of Nutritional Products International, Inc. (NPI), has been honored with the prestigious C Level Focus Award for being one of the “10 Best CEOs of 2023.” This recognition celebrates Gould’s outstanding leadership, entrepreneurial spirit, and remarkable contributions to the retail and international business sectors.

Gould’s journey as a third-generation retail expert spans over 35 years, and his vision to revolutionize the industry led to the creation of Nutritional Products International in 2007. His goal was clear: to provide cost-effective knowledge and expertise to small and medium-sized brands, both domestic and international. He recognized the challenges faced by businesses, even those with excellent products, in the highly competitive market.

“I watch the latest retail and economic trends, which benefit our clients as they plan to enter the US market or expand sales here,” said Mitch Gould, Founder and CEO of Nutritional Products International. His dedication to staying ahead of market trends has been instrumental in NPI’s success.

What sets NPI apart from its competitors is the depth of knowledge and experience that Gould and his team bring to the table. Over the years, Gould has represented well-known companies such as Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Flora Health, and many more. He has secured seven-figure purchase orders with major retailers like Target, Walmart, Lowe’s, Costco, Walgreens, 7-Eleven, GNC, and CVS.

Gould’s innovative “Evolution of Distribution” system, designed for NPI, combines expert services to boost sales and introduce new brands into the USA. NPI’s seasoned team handles all aspects of sales and marketing, shortening the product launch process by focusing on pricing and speed to market. NPI offers a complete, one-stop solution for launching products in the United States, serving as overseas clients’ US headquarters.

During the COVID-19 pandemic, which drastically altered retail operations, e-commerce surged, forcing manufacturers to adapt quickly. NPI stepped up to provide the support these businesses needed, with a dedicated sales team, marketing expertise, and logistics solutions.

One significant achievement in Gould’s career was collaborating with Joe Mies, the former head of Muscle Foods USA, to supply Amazon’s new health, wellness, and sports nutrition categories. This partnership brought well-known brands to Amazon’s virtual shelves and marked a pivotal moment in Amazon’s history.

Mitch Gould’s visionary leadership has not only transformed NPI but also given rise to InHealth Media, a marketing firm specializing in health, wellness, beauty, and sports nutrition. His extensive knowledge of the retail sector, coupled with a team of experts, has allowed NPI to offer comprehensive solutions, sparing clients the costs and complexities of establishing their own presence in the US market.

Mitch Gould’s dedication to excellence, his relentless pursuit of innovation, and his unwavering commitment to his clients have rightfully earned him the C Level Focus Award for one of the “10 Best CEOs of 2023.” His achievements serve as an inspiration to the entire business community.

For more insights into NPI’s revolutionary marketing and distribution strategies, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

Mitch Gould, founder and CEO of Nutritional Products International, is celebrating more than 35 years of successful retail distribution.

Gould has been more commonly known as a global marketing guru. He began his illustrious career selling consumer products to Home Depot, Lowe’s, Costco, Menards, and other big box home center chains into the tens of millions. 

“It was a very exciting time as Home Depot began its nationwide expansion,” said Gould. “I represented some of the biggest names in consumer products and eventually, my career spanned into nutrition and sports nutrition, which is when I represented icons in bodybuilding, wrestling and action heroes. 

“It was cool, and it was an amazing experience to work with Bob Wall, Hulk Hogan and others. Everything in life is timing,” continued Gould.

When Amazon decided to expand into other categories, including health and wellness and sports nutrition, they called upon Gould and Nutritional Products International to help with the expansion, which also translated to Muscle Foods. NPI clearly played a vital role in the development and conception of these categories.

Furthermore, Gould did not rest on his laurels. He then created the “Evolution of Distribution. 

Gould said, “I noticed a void in the marketplace – companies from abroad, particularly Europe, we’re coming into America and losing millions of dollars. I filled that void and created a headquarters for foreign brands to step into, a simple platform that enables them to have a turnkey, proven record solution where we import, distribute and promote their products.”

NPI works hand in hand with Gould’s InHealth Media, a cost-effective public relations firm. IHM provides distribution to thousands of outlets throughout the U.S., which has been accomplished through knowledge, experience and relationships with key executives.

For more insights into NPI’s revolutionary marketing and distribution strategies, visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

A journey of over three decades and counting, the illustrious career of Mitch Gould boasts sales affiliations with some of the nation’s largest retailers including Amazon, Target, Walmart, Home Depot, Lowe’s, Walgreens, GNC, CVS, Rite Aid, and Costco.

Reflecting on his journey, Gould, Founder and CEO of Nutritional Products International, remarked, “It has been quite a ride, and the drive is not over.” Based in Boca Raton, FL, his global brand management firm has connections with the titans of retail. “I’ve worked and have visited with buyers from most of the iconic retail chains in the country.”

Mitch Gould’s expansive experience encompasses an array of consumer categories such as lawn and garden, hardware, sports nutrition, dietary supplements, pet products, nutraceuticals, cosmeceuticals, and beverages. “I have had the privilege of representing renowned brands, including Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Slim FX Spa, and Flora Health,” he shared.

Not just limited to brands, Gould’s expertise extends to global icons from the realms of sports and entertainment like Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

His extensive stint representing celebrities and an array of consumer goods furnished him with a profound grasp on consumer preferences and retail requisites. “I gained invaluable insights from my association with consumer goods and interactions with buyers from top-tier retailers,” reflected Gould.

Identifying a burgeoning trend, Gould eventually chose to pivot his focus toward the health, wellness, and sports nutrition domain. He elaborated, “I founded Nutritional Products International 16 years ago. Anticipating a surge in the demand for dietary supplements and wellness products, I was thrilled to witness them grow beyond expectations.”

Recognizing the needs of the industry, Gould pioneered his “Evolution of Distribution” mechanism to assist both domestic and international brands in launching their products in the U.S. “This platform is conceived as a one-stop solution emphasizing swift market entry and cost-effectiveness,” he explained. “NPI stands out by providing comprehensive sales support, marketing expertise, FDA regulatory compliance counsel, and operational know-how.”

NPI’s and Gould’s “EoD” provide the capability to import, distribute and promote from one platform.

For a deeper dive into what NPI offers, please visit www.nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

Nutritional Products International’s Offers a Turnkey, One-Stop Shop for Health and Wellness Companies

Nutritional Products International (NPI), led by founder and CEO Mitch Gould, continues to be the preferred partner for health and wellness brands looking to make a significant impact in the U.S. market. With over a decade of experience in the industry, NPI proudly presents its “Evolution of Distribution” (EoD) platform—a comprehensive, one-stop solution that empowers brands to successfully introduce their products to American consumers.

NPI’s and Gould’s “EoD” provide the capability to import, distribute and promote from one platform. This approach is proven to be cost-effective and offers a high return on investment to their partners. This integrated strategy enables companies, both domestic and international, to navigate the intricate landscape of the U.S. market seamlessly. By leveraging NPI’s expertise, clients gain an affordable and highly effective approach to placing their products with major retailers, including online giants like Amazon and Walmart.com.

Mitch Gould, a seasoned retail professional with over three decades of experience, recognized the challenges that product manufacturers often face when entering the U.S. market. “Brands, especially international companies, have to deal with sales, marketing, and logistics when selling products in the U.S.,” said Gould. “Foreign brands have to learn a new sales and business culture, rent office space, hire sales and support staff, and bring in a marketing team. They also need to understand FDA label requirements and U.S. Customs regulations when importing their products.”

Gould’s vision for NPI was to simplify these complex processes and make them more cost-effective. NPI offers all these services in a bundled package, saving brands both time and resources.

In addition to Nutritional Products International, Mitch Gould founded InHealth Media, a subsidiary specializing in health and wellness marketing. NPI has evolved to meet the changing retail landscape, with a particular focus on e-commerce. Gould stated, “We knew that retail’s future is online. E-commerce sales consistently increased annually even before the pandemic. COVID-19, however, pushed more consumers to make purchases online, which is why we increased our efforts on digital strategy.”

Despite the emphasis on digital commerce, NPI continues to prioritize brick-and-mortar retail outlets. The company regularly participates in ECRM’s annual events, facilitating connections between retail buyers and product manufacturers through private one-on-one meetings.

Gould has established relationships with every major retailer in the United States, including Walmart, Amazon, CVS and Target, to name a few.

For more information about Nutritional Products International and its services, please visit nutricompany.com.

MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER

NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

Launching a new health and wellness product in the highly competitive American market can be a challenging endeavor for international companies. The logistical complexities of entering the U.S. market can often deter even the most innovative product manufacturers.

Recognizing this challenge, industry expert Mitch Gould, in collaboration with Nutritional Products International (NPI) and InHealth Media (IHM), has pioneered an innovative and comprehensive approach to product launches. This revolutionary system brings together all the professional services needed for a successful product launch under one central command structure, simplifying the process for international companies.

Gould, the founder of NPI and IHM, understands the difficulties faced by international companies trying to penetrate the U.S. market. He remarked, “Imagine how difficult that becomes if you are an international company without an office and staff in the U.S. That is why I developed my ‘Evolution of Distribution’ system, which brings together all the professional services needed for a product launch under a central command structure.”

NPI, renowned for assisting health and wellness product launches in America, acts as the U.S. headquarters for international companies. “We handle sales, marketing, operations, and any other service a client might need,” said Gould. “Our sister company, InHealth Media, works closely with my NPI team at every phase of the product launch.”

Gould emphasized that NPI and IHM take on the responsibility of managing the complexities of product launches. “We let the health and wellness product manufacturers do what they do best — create new products. We handle the rest.”

One of the key advantages of NPI’s “Evolution of Distribution” system is the cost-effective method it offers to place products with some of the most sought-after retailers in the country, including Amazon and Walmart.com. NPI’s dedicated staff continually engages with buyers from both large and small retail chains throughout the year, while IHM manages all aspects of marketing, including strategic public relations, social media campaigns, and television promotion.
Gould concluded, “We work closely with our clients to introduce their products to American consumers. Product manufacturers have a partner in NPI and IHM.”

For more information about Nutritional Products International and InHealth Media, please visit nutricompany.com and inhealthmedia.com.

Amid the current economic landscape, recent government data showcases a promising trend: resilient consumer spending, even in the face of persistent inflation. This trend not only highlights a robust quarter on the horizon for the retail sector but also underscores the potential growth.

In this constantly evolving marketplace, more than 30,000 new products seek to capture the attention of the U.S. consumer annually. Yet, not every product enjoys a smooth entrance into the market. That’s where Mitch Gould steps in and offers a turnkey approach.

“I’ve been privileged to witness countless product launches throughout my three-and-a-half-decade career,” remarked Mitch Gould, the strategic force behind Nutritional Products International (NPI), a renowned global brand management enterprise located in Boca Raton, FL. “Numerous products originate from budding startups, often lacking the requisite sales and marketing prowess essential for successful market introductions.”

“The challenge amplifies for international firms, especially those without established operations in the U.S.,” Gould pointed out. This complexity inspired Gould to conceptualize the ‘Evolution of Distribution’ strategy—a comprehensive system offering every professional service indispensable for a successful product launch.

Positioning itself as the de facto U.S. headquarters for international entities, NPI offers end-to-end solutions, from sales and marketing to operations, ensuring every potential hurdle is addressed. Gould elaborates, “We’re integrated with InHealth Media, our sister concern, ensuring a synchronized approach at every step of the product introduction process.”

“NPI and IHM shoulder the intricate responsibilities, freeing product manufacturers to focus on their strength—innovative product development,” Gould emphasized.

Benefiting from NPI’s extensive connections, clients can anticipate their products gaining traction with top-tier retailers, including Amazon and Walmart.com. Collaborative endeavors with both large and boutique retail chains are facilitated throughout the year, while IHM expertly navigates marketing nuances—encompassing strategic PR, dynamic social media campaigns, and impactful TV promotions.

“We are more than a service provider; we’re partners to product manufacturers, guiding them every step of the way in acquainting American consumers with their offerings,” Gould said.

For an in-depth look at how NPI can revolutionize your product launch, visit nutricompany.com.

Mitch Gould, Founder and CEO of Nutritional Products International (NPI), shares his experience in introducing acclaimed brands to Amazon’s expanding health, wellness, and sports nutrition segments.

Amazon, known for its expansive product inventory, identified the potential to branch out beyond its traditional product categories. Sensing this momentous opportunity, Gould harnessed his vast industry insights and connections to ensure renowned brands found their rightful place on Amazon’s platform.

Gould’s impressive network within the sports nutrition, health, and wellness sectors, combined with Mies’s authoritative expertise, makes for an unmatched duo set to facilitate the addition of renowned brands to Amazon’s platform.

“Amazon’s entry into health and wellness was a significant shift. Together with Joe, we’re excited to be at the forefront of this change, bringing top-tier products to a vast audience,” commented Gould.

Muscle Foods USA, a leader in sports nutrition, is among the esteemed brands to benefit from this initiative. Their expertise in the field fortifies the combined efforts to diversify Amazon’s offerings.

“Our collaboration with Amazon underscores the trust and credibility we’ve built over the years. Introducing top-tier brands to Amazon’s expansive customer base is an honor and responsibility we don’t take lightly,” said Gould.

With decades of retail experience under his belt, Gould initiated the “Evolution of Distribution” strategy. This holistic approach offers domestic and international brands a streamlined entry into the US market. “At its core, this strategy is about simplifying processes. By consolidating all elements of a product launch under NPI’s guidance, brands can swiftly and efficiently navigate their market debut,” Gould explained.

For an in-depth look at what NPI offers, please visit www.nutricompany.com.

In light of Goldman Sachs’ recent announcement, which reduced recession odds to a mere 15% and speculated that a September Federal Reserve rate hike is “off the table,” Mitch Gould, founder and CEO of Nutritional Products International (NPI), offers an optimistic outlook on the future of the nutraceutical industry and its role in the recovering economy.

Recent data pointing towards the Federal Reserve achieving an economic “soft landing” from high inflation further substantiates the resilience and growth potential of industries like health and wellness. Such sectors play a critical role in buoying the economy during turbulent times, and NPI’s consistent success, even amid economic uncertainties, serves as a testament to that.

“NPI’s mission has always been to introduce innovative health and wellness brands to U.S. consumers. Given the economic landscape, we remain committed to this goal and are confident in our ability to adapt and thrive,” Gould said.

NPI’s unique “Evolution of Distribution” system allows the firm to seamlessly onboard and promote health and wellness brands in the U.S., cutting through market complexities. Gould’s expertise, particularly in e-commerce and platforms like Amazon, ensures brands achieve visibility and success, even in challenging economic climates.

With a diverse and dynamic portfolio of health and wellness brands, NPI is poised to capitalize on the anticipated economic upturn forecasted by Goldman Sachs.

As the Federal Reserve pivots towards stabilizing the economy, Gould remains optimistic about the continued growth of the health and wellness sector, citing consumers’ increasing focus on self-care and well-being. “The road ahead is filled with opportunities,” Gould remarked. “We, at NPI, are excited to continue delivering top-tier products to consumers while supporting the broader economic recovery.”

For more information, please visit www.nutricompany.com.

Recent findings by Future Market Insight reveal that the global sports nutrition market is poised for robust growth. The market, valued at US$ 20.77 billion in 2023, is projected to grow at a CAGR of 11.5%, reaching a staggering US$ 61.66 billion by 2033.

Mitch Gould, a prominent figure in the health, wellness, and sports nutrition sector, recognized Amazon’s potential to revolutionize retail early on. In the mid-2000s, as Amazon branched out from books and electronics, Gould leveraged his industry contacts to usher in a myriad of quality products onto Amazon’s burgeoning health, wellness, and sports nutrition categories. “I had contacts in the health, wellness, and sports nutrition category. I reached out to them, and we placed countless high-quality products on Amazon’s virtual shelves,” Gould reminisced.

Together with Joe Mies, founder of Muscle Foods USA and current National Accounts Manager at NPI, Gould tapped into Muscle Foods’ extensive distribution network, introducing prominent brands to Amazon’s expanding category. Gould noted, “The health, wellness, and sports nutrition categories now probably generate millions in sales annually.”

Amazon’s continuous innovations, which often set industry standards, require constant vigilance. Gould, always keenly attuned to these changes, said, “NPI needs to understand the retail landscape to help our domestic and international health, wellness, and sports nutrition clients increase sales or launch products in the U.S. Same-day service puts pressure on product manufacturers to keep up with inventory.”

In response to the evolving market, Gould founded the “Evolution of Distribution” system at NPI. This one-stop, turnkey solution aids clients in breaking into the U.S. market efficiently.

“I streamlined the entire operation. NPI’s ‘Evolution of Distribution’ platform emphasizes speed to market and affordability,” Gould stated. Through this innovative approach, Gould has centralized all necessary services for a successful product launch under the NPI umbrella.

Offering an array of services ranging from sales, marketing campaigns, and FDA regulatory guidance to operational expertise, NPI ensures a seamless product launch process. “We control every stage of the process, which enables us to keep costs down and quickly place products with retailers,” said Gould.

For more information, please visit www.nutricompany.com.