International and domestic brands seeking a one-stop-shop for U.S. retail distribution and market share growth now benefitting from IHM’s significantly expanded ‘Evolution of Distribution’ (EoD) platform proffering an even wider range of promotional media opportunities for clients
InHealth Media (IHM)—a privately-held company specializing in the retail distribution and marketing of nutraceuticals, dietary supplements, functional food and beverages, skincare products and more—today announced that it has significantly enhanced its suite of promotional media opportunities to provide consequential publicity for the firm’s ever-expanding roster of health, wellness, fitness, nutrition, sports and self-care brands.
For years, IHM has been showcasing client brands on both national and major network, major market TV stations and shows across the United States. So successful the program, IHM is “doubling down” on its publicity strategy, adding additional broadcast coverage—TV, radio and podcasts—to its promotional lineup, along with a litany of on and offline editorial options.
“At IHM, we work with cutting-edge international and domestic health and wellness product manufacturers seeking to launch—or expand—their distribution within the U.S. to include major retailers like Amazon and Walmart,” said Mitch Gould, founder and CEO of both InHealth Media and its sister company Nutritional Products International (NPI). “Expanding our media promotion capabilities will help drive meaningful awareness and foster publicity-induced ROI for the innovative, lifestyle-enhancing solutions our clients offer.”
“NPI’s proprietary ‘Evolution of Distribution’ (EoD) platform, known to provide domestic and international product manufacturers with distribution and logistics oversight, regulatory expertise and sales and marketing services as part of a one-stop shop, has long resonated with brands seeking to ease and expedite success in the U.S. marketplace,” said internationally-regarded brand analyst, strategist and publicist Merilee Kern, MBA, IHM’s Chief of Media Promotion. “Now with a renewed focus on amping up PR and communications, we’ll be taking NPI’s EoD platform, and results, to an exciting new level.”
With IHM’s amplified network of TV, radio and podcast outlets and wide array of editorial coverage options both on and offline, IHM clients can reach their desired consumer in every market across the United States—and even international markets. The company’s brand, solution and expert spotlights offer a vast reach—with on-air opportunities, alone, collectively representing more than 100 million TV households. Through this broadened scope of public relations services as a key part of NPI’s EoD platform, product manufacturers enjoy a highly cost-effective and turnkey way to enter—and grow—within the U.S. market.
“We already handle all aspects of launching a product in the American marketplace with our exclusive method emphasizing speed to market,” said Mitch Gould, founder and CEO of both InHealth Media and its sister company Nutritional Products International (NPI). “With Merilee driving the agency’s media promotions engine, our elevated suite of PR offerings as part of our comprehensive EoD solution will be even more robust and impactful both pre- and mid- product launch, as well as post-launch, to sustainably grow market share.”
“I look forward to working closely with Mitch and the IHM team to drive meaningful awareness and foster publicity-induced ROI for the innovative, lifestyle-enhancing solutions the firm’s clientele offers,” Kern said. “NPI’s proprietary ‘Evolution of Distribution’ (EoD) platform, known to provide domestic and international product manufacturers with distribution and logistics oversight, regulatory expertise and sales and marketing services as part of a one-stop shop, has long resonated with brands seeking to ease and expedite success in the U.S. marketplace. Now with a renewed focus on amping up PR and communications, we’ll be taking the EoD platform, and results, to an exciting new level.”
As a wellness industry veteran, health advocate and former fitness competition champion twice over, Kern is a key part of the IHM executive team. Also a prolific business leadership and success voice of authority, Kern is an esteemed press expert source who, in addition to having contributed editorially to premier media outlets like Forbes.com, Newsweek.com, FastCompany.com, RollingStone.com, ThriveGlobal.com, BlackEnterprise.com and throngs of other publishers, is also tapped for insight, commentary and perspective on various industry topics. Also working to combat childhood obesity and promote youth good nutrition and fitness habits, Kern is also author of the award-winning, illustrated fictional children’s book, “Making Healthy Choices – A Story to Inspire Fit, Weight-Wise Kids” (Amazon).
About InHealth Media
IHM and its sister company, NPI, are privately-held operations specializing in the retail distribution and marketing of nutraceuticals, dietary supplements, functional beverages skincare products and more. The companies offer a unique, proven approach for product manufacturers worldwide seeking to launch, or expand, their products’ distribution in the U.S. retail market. Founded by third-generation retail distribution and manufacturing professional Mitch Gould, the company’s proprietary “Evolution of Distribution” platform provides domestic and international product manufacturers with a turnkey solution, providing everything needed to succeed in America—the world’s largest and most coveted consumer market. Known as a global marketing guru, Gould has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell and Wayne Gretzky.
For more information, visit www.inhealthmedia.com or www.nutricompany.com.
Mitch Gould and the Team at Nutritional Products International, InHealth Media Celebrate a Successful Fourth of July
Mitch Gould and the entire team at Nutritional Products International and InHealth Media extend their warmest wishes to all Americans as they reflect on a joyous celebration of the Fourth of July yesterday.
“On this remarkable occasion, as we commemorate the 247th birthday of the United States, we take a moment to remember and honor those we have lost over the past two years,” stated Mitch Gould, Founder and CEO of NPI, a leading global brand management firm. “We are also immensely grateful for our resilience during the challenges of the pandemic, and we eagerly look forward to a promising future.”
Gould acknowledged the bumps along the road over the past few years, but he remains steadfast in his belief that America’s finest days lie ahead.
“As we embark on the next twelve months, we are excited for the personal and professional triumphs that await us,” Gould expressed. “NPI extends its sincerest wishes for health, happiness, and success to one and all.”
At Nutritional Products International, Gould expressed immense pride in the company’s esteemed clientele, who diligently develop health, wellness, and beauty products catering to the needs of American consumers.
“NPI partners with visionary product manufacturers who strive to enhance the well-being of men, women, and children,” Gould elaborated. “We proudly serve as the ‘Gateway to America’ for our esteemed clients, facilitating the introduction of their exceptional products to American retailers and consumers.”
Gould’s brainchild, the innovative ‘Evolution of Distribution’ system, has been instrumental in ensuring successful product launches at NPI.
“Instead of relying on multiple external entities such as sales teams, marketing agencies, and support staff, I envisioned consolidating all necessary professional services under the NPI umbrella, empowering us to oversee every aspect of a product launch for our clients,” Gould explained.
“Through this approach, NPI can optimize cost efficiencies and expedite time-to-market,” Gould emphasized. “We are dedicated to assisting both American and international companies in achieving resounding success in the American market.”
Nutritional Products International (NPI) is a leading global brand management firm headquartered in Boca Raton, Florida.
“Thus, as America’s birthday festivities continue, we invite everyone to join us in celebrating the greatness of our beloved nation, cherishing both our illustrious past and the boundless possibilities that lie ahead,” Gould concluded.
With vast expertise in the health, wellness, and beauty sectors, NPI acts as a conduit for innovative product manufacturers, introducing their offerings to American retailers and consumers. NPI’s pioneering ‘Evolution of Distribution’ system ensures streamlined and successful product launches, leveraging comprehensive in-house resources to optimize efficiency and market reach.
For more information, please visit www.nutricompany.com.
MORE ON NPI AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Brands Seeking U.S. Retail Distribution & Growth Gain Comprehensive Media Exposure Through InHealth Media’s Expanded Service Suite
International and domestic brands seeking a one-stop-shop for U.S. retail distribution and market share growth now benefitting from IHM’s significantly expanded ‘Evolution of Distribution’ (EoD) platform proffering an even wider range of promotional media opportunities for clients
InHealth Media (IHM)—a privately-held company specializing in the retail distribution and marketing of nutraceuticals, dietary supplements, functional food and beverages, skincare products and more—today announced that it has significantly enhanced its suite of promotional media opportunities to provide consequential publicity for the firm’s ever-expanding roster of health, wellness, fitness, nutrition, sports and self-care brands.
For years, IHM has been showcasing client brands on both national and major network, major market TV stations and shows across the United States. So successful the program, IHM is “doubling down” on its publicity strategy, adding additional broadcast coverage—TV, radio and podcasts—to its promotional lineup, along with a litany of on and offline editorial options.
“At IHM, we work with cutting-edge international and domestic health and wellness product manufacturers seeking to launch—or expand—their distribution within the U.S. to include major retailers like Amazon and Walmart,” said Mitch Gould, founder and CEO of both InHealth Media and its sister company Nutritional Products International (NPI). “Expanding our media promotion capabilities will help drive meaningful awareness and foster publicity-induced ROI for the innovative, lifestyle-enhancing solutions our clients offer.”
“NPI’s proprietary ‘Evolution of Distribution’ (EoD) platform, known to provide domestic and international product manufacturers with distribution and logistics oversight, regulatory expertise and sales and marketing services as part of a one-stop shop, has long resonated with brands seeking to ease and expedite success in the U.S. marketplace,” said internationally-regarded brand analyst, strategist and publicist Merilee Kern, MBA, IHM’s Chief of Media Promotion. “Now with a renewed focus on amping up PR and communications, we’ll be taking NPI’s EoD platform, and results, to an exciting new level.”
With IHM’s amplified network of TV, radio and podcast outlets and wide array of editorial coverage options both on and offline, IHM clients can reach their desired consumer in every market across the United States—and even international markets. The company’s brand, solution and expert spotlights offer a vast reach—with on-air opportunities, alone, collectively representing more than 100 million TV households. Through this broadened scope of public relations services as a key part of NPI’s EoD platform, product manufacturers enjoy a highly cost-effective and turnkey way to enter—and grow—within the U.S. market.
“We already handle all aspects of launching a product in the American marketplace with our exclusive method emphasizing speed to market,” said Mitch Gould, founder and CEO of both InHealth Media and its sister company Nutritional Products International (NPI). “With Merilee driving the agency’s media promotions engine, our elevated suite of PR offerings as part of our comprehensive EoD solution will be even more robust and impactful both pre- and mid- product launch, as well as post-launch, to sustainably grow market share.”
“I look forward to working closely with Mitch and the IHM team to drive meaningful awareness and foster publicity-induced ROI for the innovative, lifestyle-enhancing solutions the firm’s clientele offers,” Kern said. “NPI’s proprietary ‘Evolution of Distribution’ (EoD) platform, known to provide domestic and international product manufacturers with distribution and logistics oversight, regulatory expertise and sales and marketing services as part of a one-stop shop, has long resonated with brands seeking to ease and expedite success in the U.S. marketplace. Now with a renewed focus on amping up PR and communications, we’ll be taking the EoD platform, and results, to an exciting new level.”
As a wellness industry veteran, health advocate and former fitness competition champion twice over, Kern is a key part of the IHM executive team. Also a prolific business leadership and success voice of authority, Kern is an esteemed press expert source who, in addition to having contributed editorially to premier media outlets like Forbes.com, Newsweek.com, FastCompany.com, RollingStone.com, ThriveGlobal.com, BlackEnterprise.com and throngs of other publishers, is also tapped for insight, commentary and perspective on various industry topics. Also working to combat childhood obesity and promote youth good nutrition and fitness habits, Kern is also author of the award-winning, illustrated fictional children’s book, “Making Healthy Choices – A Story to Inspire Fit, Weight-Wise Kids” (Amazon).
About InHealth Media
IHM and its sister company, NPI, are privately-held operations specializing in the retail distribution and marketing of nutraceuticals, dietary supplements, functional beverages skincare products and more. The companies offer a unique, proven approach for product manufacturers worldwide seeking to launch, or expand, their products’ distribution in the U.S. retail market. Founded by third-generation retail distribution and manufacturing professional Mitch Gould, the company’s proprietary “Evolution of Distribution” platform provides domestic and international product manufacturers with a turnkey solution, providing everything needed to succeed in America—the world’s largest and most coveted consumer market. Known as a global marketing guru, Gould has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell and Wayne Gretzky.
For more information, visit www.inhealthmedia.com or www.nutricompany.com.
Mitch Gould of Nutritional Products International Appoints Vincent Arnette CFO of Nutritional Products International
Nutritional Products International (NPI), a global brand management firm spearheading the introduction of international health and wellness brands into the U.S. market, today announced the appointment of Vincent “Vince” Arnette as its new Chief Finance Officer (CFO).
Vincent Arnette, who carries a wealth of financial and operational experience spanning over three and a half decades, will lend his expertise to the further growth and success of NPI, handling international payables and receivables.
Mitch Gould, Founder and CEO of NPI, said, “We are thrilled to welcome Vince Arnette to our leadership team. His illustrious track record, coupled with an innate understanding of business finance and operations, makes him an invaluable addition to NPI. Vince’s experience in auditing, international business development, and aiding growth-oriented companies will be instrumental in fostering our global brand management strategies.”
Arnette’s expansive career has seen him at the helm of several financial operations. He has been part of the team at Deloitte, leading corporate audits at Twentieth Century Fox, co-heading the pan-regional cellular phone distribution network at Brightpoint Latin America, and contributing to the financial advisory sphere as a U.S. Director for Capital Pros, Inc. and as a former Ambassador Board Member of Nova Southeastern University.
His contributions to small business capital and growth-oriented companies have been recognized nationally, with Arnette serving as an expert panelist on Capitol Hill in Washington D.C., penning financial articles for various publications, and being a regular contributor to a national news radio program on IHeart Radio.
“I am honored to join Nutritional Products International and work with the passionate team Mitch has assembled,” Arnette said. “With the opportunity to drive growth and create sustainable financial strategies, I am excited to contribute to the team’s future success and the continued global expansion of our client brands.”
Arnette is expected to bring his vast knowledge of international finance, operations, and business development to NPI, further amplifying the firm’s aim to successfully launch and build U.S. market businesses and brands.
MORE ON NPI AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Mitch Gould, CEO and Founder of InHealth Media Appoints Kayla Zadel Chief of Communications at InHealth Media
Mitch Gould, Founder and CEO of InHealth Media, announced today Kayla Zadel has been named Chief of Communications, formerly Vice President of Communications.
“Kayla brings a wealth of experience in the field of communication. We are excited to be expanding our media and communications on a global level,” said Mitch Gould. “I decided that Kayla will head up that expansion.”
“I am looking forward to taking on this role and expanding IHM into a global media enterprise,” said Kayla Zadel. “My skill set and versatility will provide much support as IHM navigates this expansion.”
In her role as Chief of Communications, Kayla Zadel will oversee all aspects of our communication initiatives. She will be responsible for managing press releases, coordinating media relations, and crafting engaging email blasts to keep you informed about the latest developments at InHealth Media. Kayla Zadel’s dedication to ensuring effective and transparent communication aligns perfectly with IHM’s commitment to providing exceptional service and building strong relationships with its clients.
With a background in broadcast journalism and communications, Kayla Zadel is multifaceted in many areas, especially on-air and online. She has been working alongside Gould, IHM, and its sister company, Nutritional Products International, to promote its clients through TV and social media exposure. Kayla’s segments focus on innovative products, beauty, travel and more. She then takes the featured brands from the segments and turns the info into a blog post and social media features.
In addition to her work in front of the camera, Kayla Zadel has six-plus years of social media marketing experience, which includes managing brands’ reputations, content creation, building brand awareness and SEO experience. She takes the experience and knowledge that she’s gained as a lifestyle correspondent, content creator, and blogger and offers it to her clients in the form of social media marketing & management.
Gould and IHM are excited to include Kayla’s services that align with their sales, marketing, logistics, and federal regulatory compliance offerings.
The “Evolution to Distribution” platform provides a gateway for international health, wellness, and sports nutrition brands to launch their products in the United States. (delete in blue Australia and New Zealand have also been added to part of the program. Furthermore, The evolution of distribution provide turnkey solution for foreign brand to enter the largest marketplace in the world in a cost effective and profitable manner.
Picture, Or It Never Happened: The critical role of visuals in business
If there’s one thing you take away from this blog post, it’s that the number one rule when it comes to posting is don’t be lazy! Add some form of visual to every single post.
It’s been proven time and time again that posts perform better with something to look at. According to a study by Skyword, “On average, total views [of its clients’ content] increased by 94% if a published article contained a relevant photograph or infographic when compared to articles without an image in the same category.”
For the perfect post, add a photo and follow these simple guidelines:
• Include a story link, because driving traffic to worthwhile content will build trust between you and your followers.
• Watch out for copyright issues. When taking a screenshot or reposting a photo, be sure to credit your source!
• Or, add your own visual. There are countless stock photo websites where your employer can opt to pay for photos, like Getty Images. Even better, go outside and get creative! Take a photo and try to edit it on Canva for free.
Remember, each post should tell a story, so take advantage of every element at your disposal to tell it.
How to succeed in PR (hint: It’s NOT just social media!)
It’s well known in the business world that an inch of PR is worth a foot of advertising, and in order to maximize brand awareness, we, at InHealth Media believe social media is only a part of the foundation of a successful campaign. While it’s true that social media plays a huge role in engaging potential customers and is a great way to get your company’s mission across, it shouldn’t be a critical hinge upon which you base your entire strategy. Instead of posting endless content, try engaging writers, bloggers and journalists. With the right tone and well-researched pitch, you can easily land yourself a stellar placement, organically! Media relations can be quite predictable, and with a few tips and tricks of the trade, you can further your reach with a bigger audience than you would ever have garnered with any string of social media posts.
ProTip #1: It’s a 24-hour news cycle
This means the media is always looking for something current, on trend, or pegged on something newsworthy. Try selling you media contacts on what’s newsworthy about your business. A great place to start is pitching any socially responsible events or endeavors your business is undertaking.
ProTip #2: Keep it short and to the point
Journalists want you to get to the point, quickly. So, keep it brief. Don’t write any more than 200 words to them in any given pitch or else their eyes will glaze over, guaranteed.
ProTip #3: Be friends!
Journalists are people too. Engage with them on social media even when you’re not actively pitching. Give them some social media love with a follow, a like, or repost of their recent story.
ProTip #4: Personalize your pitch
A journalist will usually give an email about two seconds before deciding if it goes in the trash. So, establish a personal connection with the person by speaking to a recent post, or an article of theirs that you really enjoyed.
If you like these tips, keep visiting us for more PR insider tips and blogs from our industry experts! Have a question? Submit it to pr@inhealthmedia.com and our answer may appear as one of our featured posts!