Mitch Gould, the Founder and CEO of Nutritional Products International, Inc. (NPI), has been honored with the prestigious C Level Focus Award for being one of the “10 Best CEOs of 2023.” This recognition celebrates Gould’s outstanding leadership, entrepreneurial spirit, and remarkable contributions to the retail and international business sectors.
Gould’s journey as a third-generation retail expert spans over 35 years, and his vision to revolutionize the industry led to the creation of Nutritional Products International in 2007. His goal was clear: to provide cost-effective knowledge and expertise to small and medium-sized brands, both domestic and international. He recognized the challenges faced by businesses, even those with excellent products, in the highly competitive market.
“I watch the latest retail and economic trends, which benefit our clients as they plan to enter the US market or expand sales here,” said Mitch Gould, Founder and CEO of Nutritional Products International. His dedication to staying ahead of market trends has been instrumental in NPI’s success.
What sets NPI apart from its competitors is the depth of knowledge and experience that Gould and his team bring to the table. Over the years, Gould has represented well-known companies such as Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Flora Health, and many more. He has secured seven-figure purchase orders with major retailers like Target, Walmart, Lowe’s, Costco, Walgreens, 7-Eleven, GNC, and CVS.
Gould’s innovative “Evolution of Distribution” system, designed for NPI, combines expert services to boost sales and introduce new brands into the USA. NPI’s seasoned team handles all aspects of sales and marketing, shortening the product launch process by focusing on pricing and speed to market. NPI offers a complete, one-stop solution for launching products in the United States, serving as overseas clients’ US headquarters.
During the COVID-19 pandemic, which drastically altered retail operations, e-commerce surged, forcing manufacturers to adapt quickly. NPI stepped up to provide the support these businesses needed, with a dedicated sales team, marketing expertise, and logistics solutions.
One significant achievement in Gould’s career was collaborating with Joe Mies, the former head of Muscle Foods USA, to supply Amazon’s new health, wellness, and sports nutrition categories. This partnership brought well-known brands to Amazon’s virtual shelves and marked a pivotal moment in Amazon’s history.
Mitch Gould’s visionary leadership has not only transformed NPI but also given rise to InHealth Media, a marketing firm specializing in health, wellness, beauty, and sports nutrition. His extensive knowledge of the retail sector, coupled with a team of experts, has allowed NPI to offer comprehensive solutions, sparing clients the costs and complexities of establishing their own presence in the US market.
Mitch Gould’s dedication to excellence, his relentless pursuit of innovation, and his unwavering commitment to his clients have rightfully earned him the C Level Focus Award for one of the “10 Best CEOs of 2023.” His achievements serve as an inspiration to the entire business community.
For more insights into NPI’s revolutionary marketing and distribution strategies, visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Mitch Gould and Nutritional Products International: U.S. Online Sales Hit New Peak with $9.8 Billion on Black Friday, Surging 7.5% Over Last Year
The recent Black Friday event has set a new record in U.S. online sales, reaching an unprecedented $9.8 billion, marking a 7.5% increase from last year’s figures. This surge, as reported by Adobe Analytics, reflects a growing trend among consumers to leverage significant deal days, with a particular focus on the ease of comparing and securing discounts online.
Nutritional Products International (NPI), a leading force in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products, is strategically positioned to capitalize on this upward trajectory. The company’s unique and proven approach to product distribution in the U.S. retail market is more relevant than ever in this evolving e-commerce landscape.
Mitch Gould, the founder of NPI and a recognized global marketing guru, has a history of representing iconic figures from sports and entertainment, including Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky. His innovative “Evolution of Distribution” platform has revolutionized the way foreign brands enter and thrive in the American market.
With the dramatic increase in online shopping, particularly evident during Black Friday sales, Gould’s vision and strategy provide a significant advantage for international brands looking to penetrate the U.S. market. Gould’s approach addresses the common challenges foreign brands face, offering a comprehensive, turnkey solution that encompasses importation, distribution, and promotion.
Commenting on this development, Mitch Gould stated, “The recent Black Friday figures are a testament to the evolving consumer behavior and the growing significance of online retail. At NPI, we’re perfectly aligned to support international brands in leveraging these market trends. We’ve seen that companies, especially from Europe, often struggle when expanding into the U.S., incurring substantial losses. Our platform fills this critical gap, providing a simplified, effective solution that has a proven track record of success.”
For more insights into this pioneering approach to distribution and to explore the possibilities for your brand, visit NPI.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Mitch Gould and Nutritional Products International: Amazon Plans to Hire 250,000 Workers for the Holiday Season, Target to Add Nearly 100,000
Amazon, the world’s largest e-commerce giant, announces its plan to hire 250,000 workers for the upcoming holiday season, translating into positive news for Mitch Gould, founder and CEO of Nutritional Products International (NPI).
Mitch Gould, a seasoned professional with over 35 years of experience in retail distribution, has played a pivotal role in Amazon’s expansion into health and wellness and sports nutrition. NPI, led by Gould, specializes in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products, offering a unique and proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould’s career began with selling millions of dollars worth of products to prominent home center chains like Home Depot, Lowe’s Menards, and Ace Hardware in the lawn and garden hardware industry. He later transitioned into the nutrition sector, establishing strong relationships with major retailers such as Walmart, K-Mart, Meijer, Walgreens, CVS, and Costco.
When Amazon ventured into new product categories, they turned to Gould and NPI for assistance with their expansion efforts. Gould’s expertise and extensive network in the retail world proved invaluable to Amazon as they diversified their offerings. Sensing this momentous opportunity, Gould harnessed his vast industry insights and connections to ensure renowned brands found their rightful place on Amazon’s platform.
Gould’s impressive network within the sports nutrition, health, and wellness sectors made for an unmatched force set to facilitate the addition of renowned brands to Amazon’s platform.
“Amazon’s entry into health and wellness was a significant shift. I was excited to be at the forefront of this change, bringing top-tier products to a vast audience,” commented Gould.
Moreover, Mitch Gould’s forward-thinking approach led to the creation of the “Evolution of Distribution,” a platform designed to address the challenges faced by foreign brands entering the American market. Recognizing that companies from Europe and other parts of the world were incurring significant losses when expanding to the United States, Gould devised a turnkey solution that streamlines the import, distribution, and promotion of foreign products, helping them establish a strong foothold in the U.S. retail landscape.
Mitch Gould commented, “I noticed a void in the marketplace – companies from abroad, particularly Europe, were coming into America and losing millions of dollars. I filled that void and created a headquarters for foreign brands to step into, a simple platform that enables them to have a turnkey, proven record solution where we import, distribute, and promote their products.”
As Amazon and Target gear up to hire tens of thousands of seasonal workers, it is clear that Mitch Gould and Nutritional Products International will continue to play a pivotal role in facilitating the distribution and growth of products in the health and wellness sector.
For more information about NPI and its expansive suite of services for health and wellness product manufacturers, visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Nutritional Products International Enhances Regulatory Compliance with FDA Attorney Marc Sanchez
Nutritional Products International (NPI), a leader in health and wellness product distribution in the United States, has further fortified its commitment to compliance and market proficiency by engaging Marc C. Sanchez, an attorney who represents FDA-regulated companies, as the company’s regulatory authority on FDA matters.
Mitch Gould, CEO and founder of NPI, emphasized the significance of this partnership, noting, “Marc’s deep understanding of FDA regulations and his history of successful representations are invaluable. His expertise will significantly benefit our clients, particularly at a time when we are expanding our global footprint.”
Sanchez comes with a wealth of experience, representing an array of FDA-regulated companies. His focus on the food, dietary supplement, beverage, and cosmetic sectors aligns perfectly with NPI’s diverse clientele. This strategic move comes amid NPI’s aggressive expansion in 2023.
For over a decade, NPI has been instrumental in helping global companies establish a foothold in the U.S. market, capitalizing on Gould’s innovative ‘Evolution of Distribution’ system. “Our comprehensive approach addresses the challenges companies often face when entering the U.S. market, providing them with a streamlined, all-inclusive solution,” Gould explained.
Through NPI’s robust model, client companies gain access to a suite of services encompassing sales, operations, and marketing, ensuring a seamless market entry and sustainable growth.
For more insights into this pioneering approach to distribution and to explore the possibilities for your brand, visit NPI.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Booming U.S. Economy Propels Nutritional Products International to New Heights
As experts release encouraging projections that the U.S. economy may have surged by up to 5% in the third quarter, businesses across various sectors are feeling the positive ripple effects. Among the beneficiaries is Nutritional Products International (NPI), a leader in the distribution of health and wellness products, under the visionary leadership of its Founder and CEO, Mitch Gould.
The anticipated economic uptick is not just a generic rise; it heralds significant implications for consumer spending habits, especially in sectors like health and wellness. With more disposable income, consumers are prioritizing dietary supplements, functional beverages, and skin-care products, key areas of NPI’s expertise.
“The robust economic growth we are witnessing is transformative,” said Mitch Gould, CEO of NPI. “Not only does it provide a conducive environment for businesses like ours to thrive, but it also reflects a society investing more in its health and wellness. Our commitment is now more than ever, aligned with the readiness of consumers to embrace a healthier lifestyle.”
Two driving forces behind the surging economy include a resilient labor market and sustained consumer spending, elements that contribute directly to NPI’s growth. The rise in employment rates translates to higher consumer confidence and, inherently, increased spending on health and wellness products.
Gould’s journey, from influential dealings with big box retailers to transitioning into the nutraceutical sphere, mirrors the adaptability businesses require to thrive in this flourishing economy. His foresight in the early 2000s has positioned NPI at the heart of a now booming industry, with the firm’s unique approach to distribution providing an invaluable platform for brands aiming to launch or expand in the U.S. market.
NPI’s history of successful brand collaborations, from sports and entertainment icons to renowned global wellness products, showcases the company’s versatility and readiness to leverage economic trends. As sectors like travel, recreation, leisure, and hospitality experience resurgence, the relevance of nutritional and wellness products within these spaces is more prominent.
The company’s strategic response to this economic growth is not just about riding the wave. Gould and his team are actively engaged in innovative partnerships, expanding NPI’s portfolio, and ensuring that emerging consumer needs are met with quality products.
For more information about NPI and its expansive suite of services for health and wellness product manufacturers, visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Mitch Gould of Nutritional Products International Honored as ‘Best CEO of 2023’ by CLF Magazine
Mitch Gould, the celebrated founder and CEO of Nutritional Products International (NPI), has been distinguished as one of the “10 BEST CEOs of 2023” by the prestigious C-Level Focus editorial magazine, CLF Magazine.
This accolade is in recognition of his dynamic leadership, which has spanned over 35 years, ensuring that NPI remains at the forefront of retail distribution.
Having started his remarkable journey by bringing consumer products to prominent big-box home center chains, Gould’s expertise then evolved into the realms of nutrition and sports nutrition. Reflecting on his career, Gould stated, “Working with industry giants like Hulk Hogan and Bob Wall has been surreal. It’s all about the right timing in life.”
When the online retail behemoth Amazon, sought to venture into health, wellness, and sports nutrition, they entrusted Gould and NPI to spearhead their expansion. This collaboration further extended to Muscle Foods, marking NPI’s indispensable contribution to shaping these categories.
But Gould’s vision didn’t stop there. He identified a market gap where international brands, particularly from Europe, faced challenges in the U.S. market. To address this, he introduced the “Evolution of Distribution.” Gould remarked, “I aimed to create a hub for these foreign brands, offering them a comprehensive, turnkey solution for importing, distributing, and promoting their products.”
Complementing NPI’s expansive reach is InHealth Media (IHM). Led by Gould, IHM is a value-driven public relations firm that ensures distribution to thousands of U.S. outlets, leveraging its vast network of industry contacts.
For a closer look at NPI’s game-changing strategies, please visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Mitch Gould Receives C Level Focus Awards for Top 10 Best CEOs
Mitch Gould, the Founder and CEO of Nutritional Products International, Inc. (NPI), has been honored with the prestigious C Level Focus Award for being one of the “10 Best CEOs of 2023.” This recognition celebrates Gould’s outstanding leadership, entrepreneurial spirit, and remarkable contributions to the retail and international business sectors.
Gould’s journey as a third-generation retail expert spans over 35 years, and his vision to revolutionize the industry led to the creation of Nutritional Products International in 2007. His goal was clear: to provide cost-effective knowledge and expertise to small and medium-sized brands, both domestic and international. He recognized the challenges faced by businesses, even those with excellent products, in the highly competitive market.
“I watch the latest retail and economic trends, which benefit our clients as they plan to enter the US market or expand sales here,” said Mitch Gould, Founder and CEO of Nutritional Products International. His dedication to staying ahead of market trends has been instrumental in NPI’s success.
What sets NPI apart from its competitors is the depth of knowledge and experience that Gould and his team bring to the table. Over the years, Gould has represented well-known companies such as Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Flora Health, and many more. He has secured seven-figure purchase orders with major retailers like Target, Walmart, Lowe’s, Costco, Walgreens, 7-Eleven, GNC, and CVS.
Gould’s innovative “Evolution of Distribution” system, designed for NPI, combines expert services to boost sales and introduce new brands into the USA. NPI’s seasoned team handles all aspects of sales and marketing, shortening the product launch process by focusing on pricing and speed to market. NPI offers a complete, one-stop solution for launching products in the United States, serving as overseas clients’ US headquarters.
During the COVID-19 pandemic, which drastically altered retail operations, e-commerce surged, forcing manufacturers to adapt quickly. NPI stepped up to provide the support these businesses needed, with a dedicated sales team, marketing expertise, and logistics solutions.
One significant achievement in Gould’s career was collaborating with Joe Mies, the former head of Muscle Foods USA, to supply Amazon’s new health, wellness, and sports nutrition categories. This partnership brought well-known brands to Amazon’s virtual shelves and marked a pivotal moment in Amazon’s history.
Mitch Gould’s visionary leadership has not only transformed NPI but also given rise to InHealth Media, a marketing firm specializing in health, wellness, beauty, and sports nutrition. His extensive knowledge of the retail sector, coupled with a team of experts, has allowed NPI to offer comprehensive solutions, sparing clients the costs and complexities of establishing their own presence in the US market.
Mitch Gould’s dedication to excellence, his relentless pursuit of innovation, and his unwavering commitment to his clients have rightfully earned him the C Level Focus Award for one of the “10 Best CEOs of 2023.” His achievements serve as an inspiration to the entire business community.
For more insights into NPI’s revolutionary marketing and distribution strategies, visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Mitch Gould of Nutritional Products International Celebrates Over 35 Years of Successful Retail Distribution
Mitch Gould, founder and CEO of Nutritional Products International, is celebrating more than 35 years of successful retail distribution.
Gould has been more commonly known as a global marketing guru. He began his illustrious career selling consumer products to Home Depot, Lowe’s, Costco, Menards, and other big box home center chains into the tens of millions.
“It was a very exciting time as Home Depot began its nationwide expansion,” said Gould. “I represented some of the biggest names in consumer products and eventually, my career spanned into nutrition and sports nutrition, which is when I represented icons in bodybuilding, wrestling and action heroes.
“It was cool, and it was an amazing experience to work with Bob Wall, Hulk Hogan and others. Everything in life is timing,” continued Gould.
When Amazon decided to expand into other categories, including health and wellness and sports nutrition, they called upon Gould and Nutritional Products International to help with the expansion, which also translated to Muscle Foods. NPI clearly played a vital role in the development and conception of these categories.
Furthermore, Gould did not rest on his laurels. He then created the “Evolution of Distribution.
Gould said, “I noticed a void in the marketplace – companies from abroad, particularly Europe, we’re coming into America and losing millions of dollars. I filled that void and created a headquarters for foreign brands to step into, a simple platform that enables them to have a turnkey, proven record solution where we import, distribute and promote their products.”
NPI works hand in hand with Gould’s InHealth Media, a cost-effective public relations firm. IHM provides distribution to thousands of outlets throughout the U.S., which has been accomplished through knowledge, experience and relationships with key executives.
For more insights into NPI’s revolutionary marketing and distribution strategies, visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Mitch Gould’s Prolific Career Garners Impressive Sales with Top-Tier Retailers
A journey of over three decades and counting, the illustrious career of Mitch Gould boasts sales affiliations with some of the nation’s largest retailers including Amazon, Target, Walmart, Home Depot, Lowe’s, Walgreens, GNC, CVS, Rite Aid, and Costco.
Reflecting on his journey, Gould, Founder and CEO of Nutritional Products International, remarked, “It has been quite a ride, and the drive is not over.” Based in Boca Raton, FL, his global brand management firm has connections with the titans of retail. “I’ve worked and have visited with buyers from most of the iconic retail chains in the country.”
Mitch Gould’s expansive experience encompasses an array of consumer categories such as lawn and garden, hardware, sports nutrition, dietary supplements, pet products, nutraceuticals, cosmeceuticals, and beverages. “I have had the privilege of representing renowned brands, including Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Slim FX Spa, and Flora Health,” he shared.
Not just limited to brands, Gould’s expertise extends to global icons from the realms of sports and entertainment like Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
His extensive stint representing celebrities and an array of consumer goods furnished him with a profound grasp on consumer preferences and retail requisites. “I gained invaluable insights from my association with consumer goods and interactions with buyers from top-tier retailers,” reflected Gould.
Identifying a burgeoning trend, Gould eventually chose to pivot his focus toward the health, wellness, and sports nutrition domain. He elaborated, “I founded Nutritional Products International 16 years ago. Anticipating a surge in the demand for dietary supplements and wellness products, I was thrilled to witness them grow beyond expectations.”
Recognizing the needs of the industry, Gould pioneered his “Evolution of Distribution” mechanism to assist both domestic and international brands in launching their products in the U.S. “This platform is conceived as a one-stop solution emphasizing swift market entry and cost-effectiveness,” he explained. “NPI stands out by providing comprehensive sales support, marketing expertise, FDA regulatory compliance counsel, and operational know-how.”
NPI’s and Gould’s “EoD” provide the capability to import, distribute and promote from one platform.
For a deeper dive into what NPI offers, please visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Mitch Gould and Nutritional Products International: The Clear Choice to Enter the Largest Market in the World
Nutritional Products International’s Offers a Turnkey, One-Stop Shop for Health and Wellness Companies
Nutritional Products International (NPI), led by founder and CEO Mitch Gould, continues to be the preferred partner for health and wellness brands looking to make a significant impact in the U.S. market. With over a decade of experience in the industry, NPI proudly presents its “Evolution of Distribution” (EoD) platform—a comprehensive, one-stop solution that empowers brands to successfully introduce their products to American consumers.
NPI’s and Gould’s “EoD” provide the capability to import, distribute and promote from one platform. This approach is proven to be cost-effective and offers a high return on investment to their partners. This integrated strategy enables companies, both domestic and international, to navigate the intricate landscape of the U.S. market seamlessly. By leveraging NPI’s expertise, clients gain an affordable and highly effective approach to placing their products with major retailers, including online giants like Amazon and Walmart.com.
Mitch Gould, a seasoned retail professional with over three decades of experience, recognized the challenges that product manufacturers often face when entering the U.S. market. “Brands, especially international companies, have to deal with sales, marketing, and logistics when selling products in the U.S.,” said Gould. “Foreign brands have to learn a new sales and business culture, rent office space, hire sales and support staff, and bring in a marketing team. They also need to understand FDA label requirements and U.S. Customs regulations when importing their products.”
Gould’s vision for NPI was to simplify these complex processes and make them more cost-effective. NPI offers all these services in a bundled package, saving brands both time and resources.
In addition to Nutritional Products International, Mitch Gould founded InHealth Media, a subsidiary specializing in health and wellness marketing. NPI has evolved to meet the changing retail landscape, with a particular focus on e-commerce. Gould stated, “We knew that retail’s future is online. E-commerce sales consistently increased annually even before the pandemic. COVID-19, however, pushed more consumers to make purchases online, which is why we increased our efforts on digital strategy.”
Despite the emphasis on digital commerce, NPI continues to prioritize brick-and-mortar retail outlets. The company regularly participates in ECRM’s annual events, facilitating connections between retail buyers and product manufacturers through private one-on-one meetings.
Gould has established relationships with every major retailer in the United States, including Walmart, Amazon, CVS and Target, to name a few.
For more information about Nutritional Products International and its services, please visit nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Mitch Gould’s ‘Evolution of Distribution’ System Revolutionizes Product Launch for International Companies
Launching a new health and wellness product in the highly competitive American market can be a challenging endeavor for international companies. The logistical complexities of entering the U.S. market can often deter even the most innovative product manufacturers.
Recognizing this challenge, industry expert Mitch Gould, in collaboration with Nutritional Products International (NPI) and InHealth Media (IHM), has pioneered an innovative and comprehensive approach to product launches. This revolutionary system brings together all the professional services needed for a successful product launch under one central command structure, simplifying the process for international companies.
Gould, the founder of NPI and IHM, understands the difficulties faced by international companies trying to penetrate the U.S. market. He remarked, “Imagine how difficult that becomes if you are an international company without an office and staff in the U.S. That is why I developed my ‘Evolution of Distribution’ system, which brings together all the professional services needed for a product launch under a central command structure.”
NPI, renowned for assisting health and wellness product launches in America, acts as the U.S. headquarters for international companies. “We handle sales, marketing, operations, and any other service a client might need,” said Gould. “Our sister company, InHealth Media, works closely with my NPI team at every phase of the product launch.”
Gould emphasized that NPI and IHM take on the responsibility of managing the complexities of product launches. “We let the health and wellness product manufacturers do what they do best — create new products. We handle the rest.”
One of the key advantages of NPI’s “Evolution of Distribution” system is the cost-effective method it offers to place products with some of the most sought-after retailers in the country, including Amazon and Walmart.com. NPI’s dedicated staff continually engages with buyers from both large and small retail chains throughout the year, while IHM manages all aspects of marketing, including strategic public relations, social media campaigns, and television promotion.
Gould concluded, “We work closely with our clients to introduce their products to American consumers. Product manufacturers have a partner in NPI and IHM.”
For more information about Nutritional Products International and InHealth Media, please visit nutricompany.com and inhealthmedia.com.